LORIE FERMANO
Social Media Specialist
--Metro Manila, Philippines
EDUCATION
PROFESSIONAL EXPERIENCE
Polytechnic University of the Philippines
Social Media Specialist
Bachelor of Arts in Broadcast Communication
2018 – 2022
Polytechnic University of the Philippines
Accounting, Business and Management
2016 – 2018
SKILLS
Content Creation: Craft engaging graphics,
videos, and posts that resonate with the
audience.
Analytics: Use analytics tools to track
performance, understand audience behavior,
and optimize strategies.
Communication: Strong verbal and written
skills for effective brand messaging and
community interaction.
Social Media Strategy: Develop and
implement strategies that align with business
goals and boost brand awareness.
Trend Awareness: Stay updated on social
media trends and best practices to keep
content relevant and engaging.
Freelance (dayzstudio) | 2021 - Present
Create and curate visually appealing and engaging
content, including posts, stories, and promotions, tailored to
highlight each establishment’s unique offerings and
ambiance.
Interact with followers by responding to comments,
messages, and reviews, fostering a positive community and
enhancing customer relationships.
Monitor and analyze social media metrics to evaluate the
effectiveness of campaigns and posts, using insights to
refine strategies and improve engagement and reach.
Account Specialist (Europe)
Juan World Philippines | 2023 - 2024
Handle inquiries and process reservations for tours,
accommodations, and transportation, ensuring accuracy
and timely confirmation for clients traveling to Europe.
Provide exceptional service by addressing client questions,
resolving issues, and offering recommendations to enhance
their travel experience throughout the booking process.
Project Manager and Executive Assistant
CERTIFICATIONS
Social Media Management from ProVA
PH
Social Media Intern Certificate from
AirAsia Philippines
Social Media Marketing: Strategy and
Optimization with LinkedIn Learning
SEO for Social Media with LinkedIn
Learning
Social Media Marketing Foundations
with LinkedIn Learning
Well Fed LLC and Droplet | 2021 - 2022
Oversee project timelines, budgets, and resources to ensure
successful delivery of branding initiatives and meet client
expectations.
Manage the executive’s schedule, including meetings, travel
arrangements, and correspondence, to optimize
productivity and workflow.
Social Media Intern
AirAsia Philippines | 2021 - 2022
Implemented a best-in-class content calendar planning
that integrated reporting and analysis and improved
content performance.
Researched, analyzed, and contacted local social media
influencers that are perfect to collaborate with the Airlines.
In charge of creating graphics (photo, video, GIFs) for
Facebook, Instagram, and YouTube.
