Lori Smith

Lori Smith Independence, MO-- Professional Summary Results-driven entrepreneur with experience in launching and managing successful businesses. Proven track record of leveraging strategic vision, marketing projects, operational excellence, and business acumen to drive growth, leads, and sales. Adept at identifying and capitalizing on new opportunities to drive customer satisfaction. Extensive experience in project management, marketing, customer service, and high-volume call center work. Skills • • • • • Experience FRAMEWRKS CREATIVE - Founder - 2018 - 2024 Adaptability Effective Communication Problem Solving Customer Focused Strategic Thinking • • • • • Active Listening Organizational Skills Time Management Content Creation Growth Mindset • Developed and maintained the company’s vision, mission statement, and strategic plan. • Fostered strong relationships with clients by providing exceptional service throughout the entire customer journey. • Built an effective marketing and sales strategy to successfully drive growth. • Created conversion-focused marketing content for clients to increase brand awareness and drive sales across multiple channels. • Managed projects to ensure client satisfaction and project goals were met. • Conducted research on industry trends and competitors to inform creative direction. WRITE WORD STUDIOS - Freelance Copywriter - 2015 - 2018 • Conducted in-depth target audience, market, and competitor research to develop conversion-centric marketing copy. • Proofread and edited for grammar, typos, errors, SEO optimization, and clarity before submitting finished projects for client review. • Developed content and strategy for website copy, blog articles, email campaigns, and sales funnels to drive engagement and leads. • Wrote persuasive, sales-driven copy to motivate readers to take action. • Generated ideas for new blog articles that resonated with the target audience and aligned with the client's content strategy. QUEST DIAGNOSTICS - Inspector III - 1998 - 2015 • Conducted health assessment interviews via phone with applicants applying for life and long-term care insurance. • Ordered criminal records, MVRs, and tax returns as needed. • Completed income net worth statements for high-value policies and conducted third-party financial verifications as as requested for high value policies. • Trained new employees on program operation and health assessment interviews. • Handled sensitive VIP cases on celebrities and other high profile figures. Education BLUE RIVER COLLEGE - General Studies - 2001 - 2004 Certifications HUBSPOT - Content Strategy HUBSPOT - Email Marketing HUBSPOT - Content Marketing