Lorenzo Zingarelli
Toronto, Ontario | - -Summary
As a computer science graduate with experience in social media marketing and a degree in economics, I bring a unique blend of technical expertise, creativity, and business acumen to my work.
With seven years of experience as a social media influencer and a degree in economics, I have a proven track record of developing and executing successful digital marketing campaigns that drive engagement and increase brand awareness.
Having recently moved alone to Toronto from Italy, I am eager to apply my skills and work ethic to a new challenge and continue to learn and grow both personally and professionally. With fluency in both Italian and English, I am confident in my ability to communicate effectively with diverse teams and stakeholders.
Whether working independently or as part of a team, I am committed to delivering high-quality work and exceeding expectations. I am excited to explore new opportunities and make a meaningful impact in my field.
Skills
Marketing: Hootsuite, Google Analytics, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, SEO, social media management, content creation, analytics and data interpretation
Economics and Finance: financial analysis, budgeting, forecasting, market research
Programming: basics of programming, data structures and algorithms
Languages: English, Italian
Experiences
COM2US | Berlin, Paris, Cologne, Turin & Milan
Social Media Influencer & Events Commentator Com2uS | 08/2017 - 12/2022
Responsibilities:
Develop and execute social media strategies to promote mobile gaming events and engage with target audiences across various social media platforms that produced a growth by 300% of the viewership during the period
Create and curate high-quality content (including videos, photos, and written posts) to share on social media and increase brand awareness
Plan and host live events (such as gaming tournaments, product launches, and promotional events) and provide live commentary and analysis for online audiences
Monitor and analyze social media metrics (such as engagement rates, follower growth, and click-through rates) to measure the effectiveness of social media campaigns and identify areas for improvement
Accomplishments:
Increased social media engagement and follower growth by 600% through targeted content creation and community engagement efforts
Hosted successful live events that attracted large audiences and generated positive feedback from both online and offline attendees
Provided valuable insights and recommendations to the broader marketing and product development teams based on social media data analysis and user feedback.
Huawei | Torino
Brand Ambassador | 01/2022 - 02/2023
Responsibilities:
Creating content that showcases Huawei products and services in a positive light
Engaging with followers and fans on social media platforms
Providing feedback and insights to Huawei on how to improve their products and marketing strategies
Accomplishments:
Grew the Huawei social media following by 150% during my time as a Brand Influencer
Collaborated with other influencers to create unique and impactful content for Huawei
Received positive feedback from Huawei regarding your contributions to the brand's marketing efforts.
Amazon | Torino
Brand Ambassador | 01/2018 - 12/2021
Responsibilities:
Representing Amazon in a positive and professional manner at events
Educating customers and potential customers about Amazon products and services
Providing product demonstrations and answering customer questions
Collaborating with other Amazon teams (e.g. marketing, sales) to promote products and drive sales
Gathering customer feedback and insights to inform product development and marketing strategies
Accomplishments:
Successfully exceeded sales goals and targets set by Amazon
Developed and implemented creative strategies to drive product awareness and sales
Built and maintained strong relationships with customers and event organizers to ensure ongoing business opportunities
Education
Università Degli Studi Di Torino | Torino | 10/2018 - 10/2021
Bachelor degree in Business Economics & Administration
Portfolio
Instagram: Lorenzo (@doubledamage_itsw) • Instagram photos and videos
Example of event hosting: https://www.youtube.com/live/cAKx39ywkIo?feature=share&t=1628
Twitch: DoubleDamageITSW - Twitch
TikTok: Italian Summoners War (@italiansummonerswar) | TikTok
Languages
English, Italian
