Lorenzo Mari

LORENZO MARI PROFILE Product Development and Go to Market for AI and VR solutions 5-year experience in Sales Organization for Digital and Saas Products MANAGERIAL EXPERIENCE Speaker and blogger in national contexts Innovation Manager accredited in Italy CONTACTS-LinkedIn: Lorenzo Mari - Domicile: Rome Nationality: Italian Date of birth: 28/10/1986 AI-based hospitality review response web tool, a product by KIRE AI Product Development & Go to Market - Rome, IT - Feb. 2023 -Jul. 2024 • Led market analysis and defined product requirements for an AI-powered hospitality review response tool, informing functional design. • Conducted due diligence on vendor IT contracts (SOWs, MSAs, SSAs) to assess alignment with product development and go-to-market strategy. • Managed Test and Beta Test phases, identifying and escalating technical and user experience issues to ensure successful product launch. • Designed and optimized prompt engineering, constants, and variables to enhance the performance and user experience of AI-driven platforms. EDUCATION MBA Concentration in Marketing NYU Stern School of Business New York City, U.S.A., 2017 Master of Business Administration (MBA) SDA Bocconi Milan, Italy,- Hotel marketing consulting, part of Playhotel Next Hotel Digital Marketing Consultant & Key Account - Rome, IT - Feb. 2023 - Jul. 2024 • • • Project manager for the launch of the consulting spinoff focused on hotel marketing. Implemented technical solutions for online branding consulting for hotels. Achieved an average of +36% sales increase and +48% in YoY forecast for client hotels. Dip. Artificial Intelligence & Virtual Reality General Sales Coordinator & Area Sales Professional - Rome, IT - Gen.-Dec. 2022 Master’s Degree in International and Diplomatic Studies University of Bologna Bologna, Italy, 2012 Bachelor’s Degree in Politics University of Bologna Bologna, Italy, 2008 OTHER EXPERIENCES • • • • • Recruited and trained Area Sales Professionals and System Partners across Italy. Developed demos and marketing materials for AI and VR solutions. Co-organized Meta Meetup, the world’s first VR hospitality event. Expert speaker in AI in La politica nel metaverso, live streamed national event. Delivered the masterclass Artificial intelligence applied to metaverse and social utility. Made in Italy yarns Head of Sales & Business Development - Western Europe - • • • Led a team of 8 Export Managers and 10 Sales Representatives. Reduced trade exposure by 25% in 6 months. Reversed a negative orders trend from -13% to -2% despite a 30% staff reduction. Luxury Goods Retail Team member Summer Project “Hemera - Apple Maps” Italy, 2019 LANGUAGES English and French: fluent German: intensive learning in progress Italian: native Russian: level A2 Store Management Assistant - Milan Montenapoleone & Rinascente IT - 2017 • • • • Support for the launch of the digital project "Heaven" (paperless purchases) in stores. Market trend analysis of competitors, by category, by product, by department. Customer segmentation, customer target analysis and feedback on KPI improvement. Daily, monthly and weekly interpretation of KPIs by category and department. Made in Italy yarns Export Sales Manager & Trainer - FR, DE, CH, U.K., Benelux - • • Trained 5 new Export Managers, achieving an average export growth of 15% YoY.. Generated an average of €400,000 in annual orders across France, Benelux, Switzerland, and the U.K, defining the needs for new products together with the GM. . I consent to the processing of personal data in my curriculum vitae according to art. 13 GDPR 679/16, and according to Swiss Privacy Law (LPD, N.235.1 of 19.06.92).