Curriculum Vitae
LORENS ZHARKOU
aka ‘Lorens Wilder’
e-mail:-phone: -
social apps: -
Personal
Residence:
Objective
Continuously looking for and opened to new digital & media B2B work opportunities with a major
focus on web design & marketing operations.
Experience
/ Citizenship:
Freelancer at Lionwood www.lionwood.us
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Apr 2019 - Currently
Troubleshooting & installation of Google Analytics, Google Tag Manager, setup of a custom
cross-device ad/content retargeting on various websites: Wordpress, Shopify, HTML5, bespoke;
Optimizing & setting up CDN redirects for an advanced page rendering: Cloudflare, Firebase;
Managing several Facebook/Instagram & Google Ads accounts (Search/Display, GDN, Social);
Coding UI interfaces, landing pages, making front-end re-design, running UX A/B tests;
Planning & execution of brand awareness / direct response campaigns across various regions;
Building up statistical models for testing & prediction of deltas in particular KPIs.
Kantar (WPP), Warsaw, Poland www.kantar.com
Sept 2016 – Apr 2019
Team Manager, (Operations), duties:
Previous positions: (Senior) Research Management Executive
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Managing a team of six project managers, budgeting & managing the financial accounts;
Consulting local media & digital units and local EU client-service teams on internal technical
capabilities, cross-device measurement, creation of research segments for re-targeting and media
analysis of various channels;
Independent management of custom digital and cross-media research studies on the
effectiveness of offline/online advertisement: day-by-day contact with clients, media owners,
agencies and 3rd party API partners: Mediacom, Oath, Mindshare, Publicis; Heineken, Google,
Facebook, Żywiec, Nestle, Disney; AdBrain, Gemius, Celtra, ComScore;
Leading the Innovation & Development meetings for Ops’ workflow optimization;
Troubleshooting of front-/back- end issues: tag wrapping, macro tagging, encoding, ad server
test pages’ checks;
Creation of display ad banners & mock (fake) web or social pages for recruitment purposes inline with client’s and/or web owner’s specification;
Two-week trip to Kantar Millward Brown New York & Norwalk offices for experience-sharing
meetings;
Commissioning of incoming study requests, digital research design creation, sampling and
questionnaire building;
Setup of 3rd party tracking for digital display & video ads (both site-hosted ads & served through
ad servers);
Real-time monitoring of the fieldwork & campaign; cooperation with internal data processing
department;
QA of deliverables, preparation of presentation based on data output and research findings.
ELM, Warsaw, Poland www.elm1.com
Mar 2016 – Sept 2016
Marketing Analyst, duties:
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Co-development of digital marketing strategy and its consecutive implementation;
Adding Google Analytics JS tag to the drupal framework of the website to grasp insights on
audience;
Construction of HTML pages with mirror URLs & GA snippet codes for tracking clicks on buttons
(without GTM);
Running and optimizing Google Adwords - YouTube CPM, CPV and Search PPC campaigns,
reporting on activities;
Website optimization by image compression, invisible tags, deployment of content, inbound links;
Building regression models to check correlation between onsite metrics and to support traffic
analysis;
Researching on pros and cons of direct and indirect competitors’ marketing strategies.
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Aug 2015 – Mar 2016
Testronic, Warsaw, Poland www.testroniclabs.com
Functional and Localization Quality Assurance Technician, duties:
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Conducting LQA trainings for newbies: privacy rules, market standards, common bugs, reporting;
Evaluation of adequacy of functional quality assurance standards of films and video games;
Monitoring and recommendation to corrective and preventive audio actions;
Local inspection of video materials: subtitles, translation, placeholders to ensure finished quality;
Reporting outcomes of QA checks along with list of amendments required.
MB deco LLC, Minsk, Belarus www.mbdeco.by
Jul 2014 – Sep 2014
Internship program, Assistant manager, duties:
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Previous
Freelance
Experience
Substream Music Group: Clubstream Orange Records & Dansant Records
Records
Deviance Records, iComplex Records & Cool Music Records
Records
RNC Music
WoNKeD Music Group
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Education
Learning the basis of analysis of operational records directed to increase profitability;
Investigation of customer preferences based on website tracking to define focus of sales;
Resolution of customer complaints regarding sales and services; creation of display ad banners;
Scheduling of managers’ meetings; Assistance of managers in their day-to-day tasks.
Frontzide
Mayer’s
Promotion of sales via different mediums, running ‘fake-purchase’ campaigns using rational
customers’ decisions and top ratings directed to boost up music sales; Management of several
Spotify audio ads’ campaigns;
Construction of regression models to benchmark potential impact of investments on future
conversions (ROI);
15 own music tracks released on iTunes, Spotify & Beatport under creative name of ‘Lorens
Wilder’.
ICAN Institute, Harvard Business, Warsaw Poland www.ican.pl
Sep 2018 – Dec 2018
FTM including Business Advisor Module;
Lazarski University, Warsaw, Poland www.lazarski.pl
Sep 2012 – Jul 2015
Bachelor of Arts in Business Economics;
Hasselt University, Hasselt, Belgium www.uhasselt.be
Feb 2014 – Jul 2014
Exchange Program Applied Economic Sciences (Erasmus Study Program);
Languages
(full business proficiency - C1)
(upper-intermediate - C1)
(native - C2);
IT skills
Advanced: Google DoubleClick Manager (Display & Video 360 prev. DCM/DFA), Facebook Ads
Manager, Google Search Console, Google Trends, Google Analytics (GAIQ: 86%), Google Tag
Manager (GTM), Microsoft Office, Adobe Photoshop CC, Adobe AI, Sketch, Principle, Sublime, Imageline Fruity Loops, Ableton Live incl. external VST/FX plugins, HTML5, CSS/SCSS, SASS, Trello;
Intermediate: Git, YouTube VPAID/VAST, Sizmek, Stata, Google AdWords, Slack, Gulp, Fingerprint,
JIRA, EViews, JavaScript, jQuery, SQL, PHP Frameworks, Drupal, Spotify Studio Ads;
Pre-intermediate: Firebase, Node.js, Google DoubleClick for Publishers (DFP) incl. DBM, QlikView;
Other
Secondary interest lies in promotional activities in social networks (SMM), have an experience of
creation of subgroups of potential audience various type of focusing that might be commercialized.
Summary
Being a diligent and highly motivated worker accustomed to working under pressure and using own
initiative, offers personal solid critical thinking skills combined with managerial, digital ad op and
entertainment knowledges.
I hereby authorize you to process my personal data included in my job application for the needs of the recruitment
process.
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