Lorena Martinez Holguin

My name is Lorena Martinez, I'm a Social Communicator and Journalist. I live in Medellin, Colombia.

I have more than 10 years of experience as a community manager, Digital Management Leader, Organizational Communication and Video Production.

My work experience:

Company: Cidenet S.A.S

Title: Digital Marketing manager

Time: Feb. 2022 - Currently

Activities: I'm in charge of the Digital Management area of ​​the company.

Here we take care of digital marketing campaigns through Google Ads and social media. I am in charge of supporting, updating, and maintaining the website and its SEO positioning.

Company: Cidenet S.A.S

Position: Communications Analyst

Time: Mar. 2017 - Feb. 2022

Activities: In charge of creating both internal and external (social media) content for the company. Analyze social media engagement data and make decisions.

Company: Capsula.co

Position: Business Developer

Time: Jan. 2014 - Mar. 2017

Activities: Looking for new opportunities, search for new leads, have meeting with possible clients and sale the services we provide.

Company: Universidad Catolica de Manizales

Position: Press Officer

Time: Ago. 2012 - Dec. 2013

Activities: Management of public relations, the realization of press releases, management of digital and printed news, writing of Obelisco magazine, coordination of the Radio Studio, holding press conferences, crisis management before the media and management of social networks. Follow-up to the media and preparation of a follow-up report and free press savings.

Company: Universidad Catolica de Manizales

Position: TV and Radio Assistant

Time: Ago. 2012 - Dec. 2013

Activities: Recording and editing of institutional and promotional videos, Flash page animations, Organization of events, in the area of ​​journalism with event coverage, press news (newspaper square and website), news in audiovisual media (UCM News monthly computer). Coverage of events with photography and recording. Tutoring with students from different careers in audiovisual and radio production. Media management with press releases and organization of press conferences.

I have worked in 3 companies during my working life, in which I learned, grew professionally and I was able to apply my studies to obtain the achievements of the area where I worked and for the company.

In the companies in which I have worked I was in charge of:

• Create internal and external communication strategies.
• Create content for social networks LinkedIN, Facebook, Instagram, Twitter and Youtube.
• Analyze social media engagement data and make decisions.
• Creation of digital marketing campaigns through Google Ads and social media.
• Be responsible for the support, updating and maintenance of the website and its SEO positioning.
• Management of public relations.
• Production of press news.
• Management of digital newspaper.
• Writing of Obelisco magazine.
• Pay attention to the corporate landscape.
• Communicate relevant information to the company.
• Respond to the online community.
• Identify opinion leaders.
• Convert users into brand ambassadors.
• Follow routines according to a marketing team.

Also, I must have the ability to respond correctly and adequately to questions, comments, criticisms and other issues that arise among the people who interact with the brand.

Among the roles that I have held since 2009 are: Radio and TV Assistant, Press Manager, Business Developer, Communications Analyst and Digital Management Leader.

Experience handling design tools such as: Illustrator, Photoshop, Premiere, Audition, After Effects, InDesign.

Among my skills I have: teamwork, I am organized, creative and I know how to lead teams.

I studied and specialized for more than 10 years in design tools and in the creation of communication and digital marketing strategies. 

I am currently studying a Master's Degree in Digital Marketing at Summa University.

Studies

University or school: Summa University

Career: Master in Digital Marketing

Time: 2023 - Currently

University or school: Universidad de Manizales

Career: Social Communicator and Journalist

Time: 2006 - 2011

University or school: Akademus

Career: Web and digital analytics, Google Analytics

Time: 2022

University or school: Comfama

Career: Digital Transformation

Time: 2021

University or school: Geekboss

Career: Digital Marketing

Time: 2018

University or school: Georgetown University

Career: TOEFL Preparation Teaching English as a Foreign Language

Time: 2015

University or school: Northern Virginia Community College

Career: Intermediate Reading and Composition and Speaking and Listening Skills 

Time: 2014