LORENA LOPEZ

Lorena Lopez,MCM Cell Phone:- E-Mail:-CAREER OBJECTIVE: Motivated professional with 13 years of experience in the social media marketing and writing field. Holds a track record of successfully creating and implementing social media campaigns for brands all over the world. Professional Skills • SKILLS/ STRENGTHS: MARKETING COMMUNICATION CONSULTANT/ WRITER Buzz for Brands Los Angeles, Ca 11 - Present • • • • • • • • • • • • Integrated Marketing Campaign development • and management • Strong critical thinking/analytical skills • Monthly/Quarterly Metrics • Copy for web and print • ([SHULHQFeLQ2ZQHG(DUQHGDQG3DLG media • Project Management • Computer Capabilities MS Office Adobe Creative Cloud Monitoring: Google Analytics,Sprout Social Blog Platforms: Wordpress, Blogspot Vlog Platforms: Youtube, Vimeo Social Scheduling:Hootsuite,Buffer Adobe Photoshop Effectively increase awareness, traffic, and sales for over 100 brands Write SEO friendly content for all blog posts and social copy Provide leadership and subject matter expertise in all areas of integrated marketing to develop brand strategy Strategic planning and tactical project management including data analytics Collaborate with key stakeholders to align marketing activities to the company's broad business objectives Identify new social media marketing strategies and channels to optimize ROI Simultaneously manage several campaigns involving team management and content creation. Key accomplishments: o Created campaigns that went viral organically. o Spearheaded marketing campaigns that drove 500k in sales in one day organically. SOCIAL MEDIA MANAGER • SOCIAL MEDIA MANAGER San Diego Homes San Diego, Ca 04 – 11 Provided industry leadership on client relationship developments through social media marketing. • Stayed abreast of social and digital marketing trends, tools and developments. • Acted as the point-person for developing and creating a growth strategy for social media channels. • Directed and managed projects, ensuring that all internal deliverables were created and arrived properlyand on time. EDUCATION: • Pink Iron West Hollywood, Ca 11 - 13 Initiated and managed company presence in social networking sites such as Facebook, LinkedIn, Twitter, Instagram, Tumblr and other similar community sites. • Advocated for the company in social media spaces by participating and posting on relevant blogs and forums. • Identified and used social media tools to participate in industry related online conversations across multiple channels. • Manage and evolve the company’s overall social media strategy in a dead-line driven environment. • University of Southern California- Master of Communication Management National University – B.A. Journalism United States Air Force