Lorena
Brahimaj
-
Milan
I'm passionate about the world of e-commerce and digital marketing. I have gained significant experience in these
fields, with a particular focus on managing e-commerce websites, developing online and offline marketing
strategies, managing advertising campaigns, and analyzing data to optimize performance. I have the ability to
work effectively both in a team and independently, managing projects with a keen eye on achieving goals and
continuous improvement.
Work experiences
Digital Marketing and E-Commerce Specialist
X-MED, Milan 2023 - 2024
Website management.
Management of social media platforms (LinkedIn, Facebook, Instagram).
Planning and implementation of email marketing campaigns.
Data analysis and KPI tracking to monitor website performance and email
marketing campaigns.
Content creation for social media platforms and email marketing.
Planning and creation of editorial calendars and plans.
Creation of product catalogs, product sheets, flyers, brochures, product
presentations, posters, and other materials for trade shows, conferences,
and events.
Supervision of work for the creation of the new website and e-commerce
platform.
Copywriting and SEO.
E-Commerce and Digital Marketing Specialist
Tecnocorporation, Florence 2020 - 2023
E-commerce and website management, including product, pricing,
and promotion management.
Planning and implementation of online marketing campaigns,
including advertising on Google Ads, Facebook Ads, email marketing,
and social media marketing.
Data analysis and KPI tracking to monitor website performance and
online marketing campaigns and identify optimization opportunities.
Collaboration with the development team to enhance the website
user experience and increase conversions.
Budget management for online marketing activities and reporting on
advertising campaigns.
Management of clients and suppliers via email and chat.
Certifications
- Google Ads
- Google Marketing
- Facebook Ads
- Google Analytics
Technical Skills
- Woocommerce, Wordpress
- Shopify
- Google trends
- Google console
- Pacchetto office
- Canva
- Semrush
- Mailchimp
- Social Media Platforms
- Salesforce
Personal Skills
-Problem-solving skills
-Ability to work under
pressure
-Ability to work both in a
team and independently
-Strong work ethic
-Communication skills
-Results-oriented
-Attention to detail
-Collaborative skills
-Analytical skills
-Excellent interpersonal
skills
E-Commerce Specialist
ThePupz , Firenze-
Management of the company website, including copywriting and SEO.
Order management, from receipt to shipping and handling returns.
Analysis of sales data and customer behavior to identify new market trends.
Adding new products to the website, including managing product images and
content.
Monitoring sales metrics and analyzing data to identify areas for improvement
and growth opportunities.
Customer service for shipping and order-related inquiries and complaints, and
resolution of the same.
Quality Assurance Customer Service
Teleperformance , Tirane-
Monitoring customer interactions: verifying and evaluating the quality of
interactions between customer service staff and customers.
Training customer service staff to improve service quality.
Performance evaluation of staff: identifying areas for improvement for customer
service staff and providing constructive feedback.
Report creation: generating reports on the performance of customer service staff
and the quality of service provided to customers.
Customer Service
Teleperformance , Tirane-
Providing technical support to Apple customers via phone, chat, or email.
Resolving hardware and software issues on Apple devices.
Guiding customers through product setup and usage processes.
Managing support requests and monitoring support tickets.
Working in teams and collaborating with other Apple Care Advisors.
Education
Political Science - International Studies
University of Florence
- Bachelor in Foreign Languages
University of Tirana
Languages
Italian
Advanced
English
Advanced
Spanish
Intermediate
German
Beginner
Albanian
Advanced
