Lord Wally Torres

LORD WALLY TORRES Performance Marketing Manager Profile - -https://www.linkedin.com/in/lordwallytorres/ https://lord-wally.my.canva.site/lord-wally-torres Results-driven Performance Marketing Manager with over 4 years of experience generating nine-figure revenues by leading high-impact campaigns across LATAM, North America, and Europe. Expertise in managing multimillion-dollar ad budgets, cross-channel campaign execution, creative strategy, marketing automation, and product marketing. Proven ability to optimize customer acquisition, improve conversion rates, and increase lifetime value through data-driven strategies and team leadership. WORK EXPERIENCE FUN88 June 2024 - May 2025 Remote Performance Marketing Manager Generated over $170 million in combined revenue within 12 months by executing an integrated Go-To-Market strategy across Meta, Google Ads, X, and other paid channels for LATAM market. Managed $8M+ ad spend with peak daily spend of $50K+, optimizing budget allocation and vendor relationships, saving $300K+. Led a cross-functional team of SEO, social media, telemarketing, and creative specialists to deliver cohesive, high-performing campaigns. Developed and executed email, SMS, and mobile marketing campaigns to nurture leads and reactivate users. Provided creative strategy and direction for digital campaigns, ensuring brand consistency and maximizing ad performance. Optimized and A/B test landing pages, improving website conversion rates by 10% within two months. Collaborated on product marketing and feature development by leveraging customer data insights to increase revenue and average order value (AOV). GMGI - Mexplay March 2024 - July 2024 Remote Marketing Executive Delivered $7.3M+ revenue with $800K+ ad spend, achieving a 912% ROAS through strategic paid media and creative campaigns. Set up and managed tracking and analytics tools for accurate performance measurement across channels. Increased organic social media reach by 90,000+ through strategic content management and engagement. Collaborated with creative, product, and finance team to execute and manage campaigns. Grow and Scale Solution Self-Employed - Owner Feb 2022 – December 2024 Remote Generated $100K revenue for a remodeling company in Arizona in the first month via Facebook ads and automation workflows. Achieved 150,000+ impressions and 50,000 unique reach organically for a crypto niche Facebook page through consistent content strategy. Delivered 200+ qualified leads for a roofing business in Texas managing $15K+ Google Local Service Ads spend with lead nurturing automation. Generated 469K+ in revenue from 3.7K ad spend within 33 days for a UK roofing company by running highly targeted local ads and implementing automated lead qualification and booking systems, achieving a 20% close rate and 284 leads. EDUCATION AND PROFESSIONAL DEVELOPMENT Brand Management | University of London & London Business School - June 2025 International B2B Marketing | Yonsei university - Ongoing Specialization: Google Project Management | Google - Dec 2022 Specialization: Digital Marketing & E-Commerce | Google - Dec 2022 Advance Email Marketing | Simplilearn - Apr 2023 Google Analytics Individual Qualification | Google - Feb 2024 Secondary Education | Science, Technology, Engineering, and Mathematics | Golden Faith Academy - 2022 SKILLS AND INTERESTS Tools: Google tag manager, Jira, Monday, Notion, Asana, Gohighlevel, Metricool, Miro, Figma, Canva, Capcut, Google analytics 4, Meta Business Manager, Capcut, Google Ads Manager, Bing Ads, Reddit Ads, Linkedin Ads, Tiktok Ads, Creatify, X Ads, Semrush, Hubspot, Mailerlite Skills & Interests: Content marketing, Ad creative (design & copy), Email Marketing, Social media marketing, Media buying, Marketing strategy, Event marketing, Conversion rate optimization, and Data analysis.