Lonnie Crayton

Lonnie Crayton The Creative Dude Marketing Research & Strategy + Graphic Design + SEO + Ad Copy + Audio/Video Content Editor & Producer + Website Development + Press Releases + and more! CONTACT Panama City Beach, FL RELEVANT EXPERIENCE Chief Marketing Consultant Milennial Life Coaches EDUCATION Business Mgmt (E-MBA) University of Leeds 2012 - 2015 Current I lead the strategy and execution behind the company’s growth, positioning, and demand generation, operating at the intersection of brand, systems, and automation to build scalable marketing engines. I partner closely with leadership to translate business objectives into clear, actionable marketing strategy, then design and implement the supporting infrastructure—from messaging and full-funnel lead generation to intake workflows and internal operational systems. I own the overall marketing roadmap and performance across digital channels, optimize end-to-end funnels for qualification and conversion, align brand messaging with audience psychology and long-term positioning, oversee campaign planning and experimentation, and integrate marketing with operations to drive sustainable, revenue-focused growth. Chief Media Production Officer & Client Marketing Director Communications (BA) 825 Studios Tulane University Create marketing analysis reports and formalize branding and advertising strategy for clients and execute content delivery thru various platforms, such as social media and television. Develop and produce ad copy, scripts, graphic design, websites, photography, audio, and video content. Upload and optimize ad strategies using SEO techniques. 2000 - 2005 Marketing (AA) Tulane University Interim CEO & Chief Marketing Officer 2000 - 2002 Arthritis & Infusion Center AWARDS CAREER KC FilmFest – Audience Choice Award Outlaw Film Festival – Best Music Video LVBFF – Best Music Video The Pitch Magazine – Best Music Studio Kansas City Music Awards – Best Music Studio Kansas City Magazine – Best Studio Runner-up EDUCATIONAL Tulane 3.0 Club Dean’s List CLEO Scholar College Scholarship Recipient (Full-Ride) Conference USA All-Freshman Team General Ira C. Eaker Award Scottish Rite Freemasonry Honor Award 2015 - 2025 2010 - 2015 Oversee company’s overall advertising and sales strategy. Align marketing efforts with the company’s financial and branding goals. Negotiate advertising placement contracts with media companies. Coordinate and direct staff regarding production and schedule of ads, media broadcasts, designs, and website updates. Chief Marketing Consultant BASIC NWFL, Inc. 2008 - 2010 Developed marketing strategies necessary to duly increase donor giving, public knowledge about best health practices and brand awareness to the general public. During my tenor, I collaborated with cross-functional teams to increase productivity and advised teams of associates on best practices and implementation. Contractor – Client Marketing Manager MM Entertainment Publicity 2006 - 2009 Content development for assigned client-work. This included graphic design and websites. Assistant Public Relations Manager Rose Media 2004 - 2005 Assigned with developing first draft marketing plans for client review, ad copy, graphic designs, photography, websites, and video content. Responsible for obtaining pricing and contracts from media outlets for ad placement. Lonnie Crayton The Creative Dude Marketing Research & Strategy + Graphic Design + SEO + Ad Copy + Audio/Video Content Editor & Producer + Website Development + Press Releases + and more! CONTACT Panama City Beach, FL RELEVANT EXPERIENCE (CONT’D) Assistant Public Relations Manager 2004 - 2005 Rose Media Assigned with developing first draft marketing plans for client review, ad copy, graphic designs, photography, websites, and video content. Responsible for obtaining pricing and contracts from media outlets for ad placement. EXPERTISE Marketing Research Marketing Strategy Graphic Design SEO Ad Copy Website Development Press Releases Script Writing Photography Videography Video Editing Audio Engineering Event Management Sales Leadership Project Management Account Management Ad Placement Networking Content Creator 2000 - Present Freelancer Help with all things marketing! Focus point is social media management, advertising thru print media, digital ads, commercial, and infomercials. VOLUNTEER EXPERIENCE 2021 - 2022 Melissa’s Menagerie’s Second Chances Paws Up KC 2021 - - 2021 Inspire KC Corporate Arts Challenge 2017 Ozanam Residential Home 2016 Ronald McDonald House Charities of Kansas City 2015 Travelocity (contributor) 2011 - 2013 14th Judicial Circut: State Attorney Office 2010 - 2011 Dream Center 2008 - 2010 Tulane University 2004 - 2005 Upward Bound 2003 - 2004 New Orleans Access Television, Inc. 2003 - 2004 Fellowship of Christian Athletes 1999 - 2005 Ronald McDonald House Charities 1999 - 2000 Shriner’s Hospital: Orlando 2000 The Whole Person PAST MEMBERSHIPS Kansas Restaurant Association, Greater Kansas City Chamber of Commerce, Council on Legal Education Opportunity, FCA, Air Force Junior Reserve Officer Training Corps, Boy Scouts of America, Civil Air Patrol, and St. Catherine's High School Student Government. REFERENCES Jessica Christman Kim Peace CEO, 825 Studios CEO, FIA Worldwide, Inc. Phone: - Phone: - Email : -- Email : -