Creative Strategist. Thriving in the overlap of creativity, strategy, marketing and system. At my previous role at Monetized Marketing as a Creative Director, I led a team that utilized AI analytics to reverse a 20% dip in customer engagement, achieving a 40% increase within two months. I have created and strategized viral videos that made over 1.5 Million views that converted to leads and created speaking opportunities, and business deals for the company. My leadership style emphasizes empowerment and collaboration, encouraging team members to innovate and take calculated risks.