Lizette Balsdon
Box 968, Shelly Beach, South Africa, 4265
E:- W: www.contentcafe.co.za
Upwork: https://www.upwork.com/users/~0108e1d3bfd8807c21
Linkedin: https://za.linkedin.com/in/lizette-balsdon-77832b19
Career Objective
I am a versatile and talented editor with demonstrated ability in writing and editing articles,
web content, and manuscripts on a variety of topics. I am always looking for ways to
contribute as a freelance editor and writer.
Summary of My Best Skills
● Experience in writing and editing articles and manuscripts on varied subjects
● Excellent time management skills and the ability to organize and accomplish editing
assignment in time
● Innate ability to maintain clear and personable communication via email
● Skilled in maintaining raw and edited files
● Excellent eye-sight for fixing grammar, spelling, punctuation, and style errors
● Wide knowledge on diverse topics obtained through 7+ years of research, writing
and editing
● Maturity to anticipate readers' reaction, as demonstrated by online marketing
experience and qualification
● Experience in guiding and training writers
My Work Experience Includes
In 2007 I Worked As a Freelance Reporter at Reporter, South Africa
● Create, write, and upload articles as a citizen reporter
● Encourage readership and maintaining a following
● Manage revenues
In 2009 I worked As a Freelance Writer for London Brokers
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Research and write articles on varied topics
Rewrite each article in triplicate
Proofread and edit articles
Ensure correct keyword percentiles
● Manage revenues
Since 2009, I Have Been the Proud Owner of ContentCafe
I started my own freelance business in December, 2009, providing online writing and editing
services to clients around the world.
● Perform copy-writing and editing of articles for online marketing purposes while
maintaining desired keyword percentiles through adding and deleting text.
● Check blogs and online articles for smooth flow and easy understanding.
● Change titles, headings, and subheadings of blogs articles.
● Proofread web content spelling, grammar, and user experience, and marketing
impact and verify the written materials are free from plagiarism.
● Provide suggestions regarding layout, colors, and images for blogs and web pages.
● Copyedit articles, manuscripts, and web content for spelling, grammar, and style.
● Edit manuscripts for grammar, style, consistency, logic, and clarity.
● Maintain consistency of tenses, as well as verb and subject agreement.
● Rewrite sentences or paragraphs to improve flow.
● Check facts as needed and provide honest suggestion for improving details of the
manuscript and future writing as appropriate.
● Create and maintain pages on social media for promoting client's services and
products.
● Maintain an active profile on Upwork as a Digital Copywriter & Manuscript Editor.
My Career Highlights Include
● Winning a bursary to achieve a Certificate in Creative Writing and pursue my dream
of becoming a writer. That has since changed to editor, however, I may still write a
book or two.
● Starting my own company, Content Cafe and receiving wonderful feedback from
clients on Upwork and Linkedin.
● Never once missing a deadline throughout my career spanning more than seven
years and serving well over 200 clients.
● Being invited to become a member of the official "Private Talent Cloud" (PTC) for
Upwork Pro Freelancers.
● Earning Hubspot Inbound Certification. Hubspot Inbound Certification deems the
bearer fully capable and skilled in Inbound Methodology. I have been tested on best
practices and am capable of applying them to attract strangers, convert visitors,
close leads and delight customers.
● Publishing
my book, The Editor’s Guide to Writing a Book on a Shoestring Budget.
