LIZETH CASTRO
MARKETING DIGITAL
P R O FILE
C A R EER SUMMA R Y
Strong passion for digital marketing, in which
data analysis in numerous platforms,
marketing and problem-solving strategies
stand out in my skill set. A teamwork player
with more than 6 years of professional
experience in the digital-first culture in
international campaigns with advertising
teams, e-commerce companies and digital
marketing.
Knowledge and management of platforms
such as: Google Ads, Google Analytics,
Campaign Manager, MediaMath, DV360,
MOAT, META, Adobe Analytics, Adobe Target,
DataStudio with annual budgets over
$1,000,000.
4+ years experience of people management.
Supervisor
APX - Publicis Groupe | March 2020 to present
See to leverage proven leadership and strategy skills to grow
revenue at APX and our partners; VISA, Coca-Cola, P&G,
Abbott, AB InBev (Bavaria), Bimbo, Davivienda Bank, Carrefour
(Jumbo).
Responsible for the successful implementation, management
and day-to-day of the Team.
Onboarded analysts and conducted digital platforms training
sessions with 15 people on average.
Cases studies about website conversations with results 15%
increase in purchase conversions and 13% decrease in cost
per acquisition. Carrefour (Jumbo)
Prove recommendations and data-driven suggestions to
partners focused on e-commerce and programmatic.
Many hands and hearts and minds generally contribute to
anyone's notable achievements - Walt Disney
C H A RACTER RE F E R E N C E S
Oscar Banguero
Specialist Media & Direct to Consumer - Brand
Operations, Procter & Gamble
Cell: (-
Luciana Tiago
Lead Digital, APX - Publicis Groupe
Cell: (-
E D U CATIONAL
T R A INING
CERTIFICATIONS
Google Ads, Google Analytics, MediaMath,
Campaign Manager, Facebook, DataStudio
and others - 2022
CESA
Construction of a Digital Marketing Plan 2016
University Los Libertadores
Bachelor of Adverting and Marketing - 2015
H O W TO REACH M E
Email:-Cell: (-. (MALTA)
LinkedIn: @lizethcastrocaceres
Head of Digital
OMD - Omnicom | June 2017 to February 2020
Effective communication skills with the ability to communicate
complex ideas.
Monitoring partner brand performances and delegating actions
to improve KPI’s and build and optimize smart customized
funnels for segmented users in different life-cycles.
Participate with peers and represent the business on project
teams and increased customer satisfaction by 26%. I worked
with clients Henkel, William Grants, Avianca Airlines, Iberia
Airlines.
Digital Specialist - Digital Sales
BBVA Chile | July 2016 to June 2017
Provided market research, forecasts, campaign results, and
consumer trends.
Led the Social Media team in creating and implementing a
$40,000 targeted visual campaign, resulting in a 33%
engagement increase on Facebook within 2 months.
Work closely with the E-Commerce team and media agencies
to analyze and improve day to day performance while seeking
out improvements.
Data analysis and reporting, understanding data and how to
identify trends and insights to increase performance and
deliver high converting campaigns.
Digital Analyst Sr
Starcom - Publicis Groupe | August 2015 to July 2016
Conducted focused A/B testing and extrapolated insights from
the results, leading to an 18% increase in conversions.
Created, and manage day-to-day execution of
global
advertising campaigns on paid social and paid search CocaCola, Homecenter, Falabella, Davivienda Bank, Derco, Suzuki
and Samsung
Case study 61.6% higher conversion rate using dynamic ads
for broad audiences and retargeting compared to using broad
audiences only 56% increase in overall purchase conversions.
Solved current problems related to display and programmatic
activities
