LIZEL FIGUERAS
Shopify Website Developer | SEO
Profile
Certified Shopify Developer with 5+ years of experience designing
and refining intuitive user interfaces for web and mobile
applications. A highly skilled shopify developer with strong
expertise in creating and optimising e-commerce websites.
Proficient
in
innovative
customising
solutions,
SEO
Shopify
and
themes,
ensuring
implementing
exceptional
user
experiences.
Work Experience
--https://www.upwork.com/freelancers/
~010c-f278b7
2020
–
2023
Skype: live:.cid.b1b0c35eb8b6d4a0
Education
Bachelor of Science in
Computer Science
Philippine Christian University
Shopify Website Assistant and Marketing
Maryruth Organics | https://www.maryruthorganics.com
Customising and developing Shopify themes, templates, and layouts to meet client
requirements.
Migration from the old website to Shopify
Manage the day-to-day operations for multiple eCommerce stores
Uploading Blog Content using HTML/CSS
Landing page designer/specialist
Execute and oversee the setup and launch of new products or campaign
Update and maintain product info including titles, descriptions, images, etc.
Create marketing landing pages and blog pages using HTML, SCSS, CSS
Prepare product and/or shipping discounts and execute store-wide sale
Ensure the store frontend merchandising, taxonomy, and functionality are optimized for
customer experience
Collaborate with the customer service team to actively communicate relevant store.
Use inventory and sales reports to make recommendations for frontend updates to drive
revenue and increase KPIs including conversion and sessions
Troubleshoot and effectively problem solve backend and frontend issues as they arise
2005 - 2009
Computer System Design
and Programming
2019
–
2020
AMA - Computer Learning Center
2003 - 2005
Expertise
Shopify Web Developer / Designer
SEO
Graphic Design
Landing Page Specialist
Email Marketing
Language
English
Japanese
Filipino
2018
–
2019
Shopify Store Assistant
The Compounding Center | https:// www.compoundingcenter.com
Develop custom Shopify themes tailored to client brand identity and product offerings
Integrate third-party APIs to enhance store functionalities, including payment gateways,
inventory management, and customer support
Apply SEO best practices to optimise product visibility
Employ Google Analytics to derive insights into user behaviour, enabling data-driven
adjustments that improve user experience
Implement and refine Shopify platforms to drive brand engagement and boost
conversion rates for a range of clients as part of the team at BrandUp, a leading brand
consultancy
Monitor and optimise website performance, ensuring fast loading times, efficient code,
and scalability.
Maintain a secure e-commerce environment by applying security best practices,
regularly updating software, and monitoring for potential vulnerabilities.
Conduct thorough testing and quality assurance checks to identify and resolve any bugs,
issues, or user experience problems.
Write clean, maintainable code for the front-end of the website, including HTML, CSS
Help launch it with promotions and campaigns, grow sales with social media posts, Ads,
and content
Post blogs (content provided) and send out monthly newsletters using email marketing
appAct as the main central resource
Shopify Manager/ Product Lister
Evoretro | https://evoretro.ca
Customising and developing Shopify themes, templates, and layouts to meet client
requirements.
Implementing and configuring Shopify apps and extensions to enhance site functionality.
Ensuring websites are responsive and optimised for various devices and screen sizes.
Writing clean and efficient HTML, CSS, and JavaScript code to create visually appealing
and interactive user interfaces.
Optimising website performance for fast page loading and smooth user experience.
Customising Shopify themes to match the client's branding, including layout, colours,
fonts, and imagery.
Ensured that product listings were SEO-optimised for improved organic search visibility.
Conducted A/B testing and analysed user behaviour to optimise landing pages and
product pages
Work Experience
2017
–
2018
2017
–
2017
2016
–
2017
2016
–
2016
Shopify Web Developer
Edelvetica International | https://edelvetica.com
Optimised the online shopping experience, ensuring it is user-friendly,
intuitive, and visually appealing.
Implemented improvements to the website's navigation, search
functionality, and checkout process.
Identified areas of the website that can be improved to increase
conversion rates.
Conducted A/B testing and analysed user behaviour to optimise
landing pages and product pages.
Ensured that product listings were SEO-optimised for improved organic
search visibility.
Assisted in creating and maintaining visually appealing and responsive
website designs using HTML, CSS, and JavaScript.
Conducted testing to identify and report website bugs, browser
compatibility issues, and responsive design problems.
2010
–
2016
Web Project Manager (Shopify)
Tarp Supply Inc. (USA) | https://www.tarpsupply.com
Automate Migration from Yahoo Merchant to Shopify
Redesign the Shopify Website
Lead the design process of a website by working with a team of graphic
designers, writers and web developers.
Work to find and solve any problems with the function of a web project
by implementing testing processes and working with technical staff in
order to address any issues.
Supervise a team of web professionals by developing effective training
procedures, appropriate task assignments, positive customer
experiences and top-quality control processes.
Aim to meet all project goals within the specified budget of the client
and the organization; adjust practices to reflect cost saving measures.
Optimised the online shopping experience, ensuring it is user-friendly,
intuitive, and visually appealing.
Shopify Website Developer and Graphic Design
Mediplies Corp | https://www.mediplies.com
Setting up and creating Shopify store from scratch.
Writing clean and efficient HTML, CSS, and JavaScript code to create
visually appealing and interactive user interfaces.
Customer Service
Live Chat
Adding and uploading products using HTML/CSS
Email Support
Shopify Web Design
Ensured that product listings were SEO-optimised for improved organic
search visibility.
Website Maintenance
Creating and editing Shopify pages.
Design website for eCommerce Shopify Store businesses
Design graphics including logos and Banners, Poster for social media
Load and format website content
Create a unique and easy-to-use online website.
Integrate and connect different parts of the business.
Make necessary changes to the code.
Set up the website to meet the needs of the company and the market.
Enable the use of marketing tools, platform APIs, and third-party Shopify
apps.
Design shop templates that work well with important business features.
Make sure the website is SEO-friendly and optimized to perform well.
Connect the store to social media sites and platforms easily.
Regularly test, fix any issues, and monitor the store’s performance.
Provide technical support and work together to protect the business
from problems.
2008
–
2010
Site Administrator
Teletech Customer Care Philippines
Acts as a liaison for the Site Director to coordinate communications and
administrative duties, assess overall communication processes,
determine and recommend areas of improvement to the
communications process, and coordinate center level recognition
programs.
Reports to the Admin Manager and working directly with functional
leaders and Managers.
Performs strategic activities in the range from executive report creation
to following up on critical document approval matrix flow.
Focuses on cost and revenue impacting processes to make sure all
involved parties are delivering on pending actions.
Serves as the Site host on client or Corporate visits as well on sales
initiatives.
Drives along with the Site Director, operations/area Managers and
functional leaders all the internal communication strategies and policies.
Participates in Site initiatives and events coordination as appointed by
the Site Director.
Demonstrates a baseline understanding of Site operational goals, global
initiatives and client contractual requirements.
Site tours/Visits, coordination of schedules for site tour
Shuttle service (use of VIP vans) for transport requirements of clients &
guests (from airport/hotel/sites & other destinations)
Plotting and updating of schedule, email confirmation of shuttle details
Monitoring of driver/coordination of schedule, arrangement of official
travel needs of the clients/guests
Serve as source of support and information for visiting clients and guests
for routine inquiries, scheduling concerns
Hotel Bookings/Reservations for VIPs. Clients, guests and employees
(including those from provincial sites)
Receive & release checks to concerned employees/vendors
Prepare Contingency measures during Typhoon
Make sure that food supply on all food providers is enough
Support to events/coordinate in the implementation & logistics
Receiving, forwarding, distribution of mails, parcels and documents to
recipients within the site and shipment to specific destinations
Read and reply emails
Attend Admin-related queries
New Accounts Teller
Banco De Oro Universal Bank (Evangelista –Makati
Branch)
Interact with the majority of bank customers. handle a wide range of
banking transactions, such as cashing checks, accepting deposits and
loan payments,
Processing withdrawals.
Sell savings bonds; accept payment for customers' utility bills.
Receive deposits for special accounts; keep records and perform the
necessary paperwork for customer loans.
Shopify Virtual Assistant/ Website Developer
Microsourcing
Setting up and creating Shopify store from scratch.
Working with Oberlo, Dropified or Shopified apps
Uploading Blog Content using HTML/CSS
Landing page designer/specialist
Execute and oversee the setup and launch of new products or
campaign
Ensured that product listings were SEO-optimised for improved organic
search visibility.
Update and maintain product info including titles, descriptions, images,
etc.
Creating and editing Shopify pages.
Creating and uploading banners to the website,
Adding and uploading products
Writing product descriptions, compiling files and data into spreadsheet
Researching products, updating and managing inventories.
Posting and scheduling blog posts, social media management,
dropshipping
Customer service and support
Fulfilling orders from Aliexpress, SEO both on and off-page, optimizing
them via Shopify.
Creating adding social plugins and other different Shopify apps.
References
Jayesh Karvir
Francis Robino
MaryRuth | Marketing Director
Our Tidy Home | Owner CEO
Phone:
-
Email :-
Phone:
Email :
-
-
Skills
SEO Expert
Landing Page Designer
Email Marketing
Front-End and Back-End Developer
Excellent Administrative Skills
Proficient in HTML, CSS, Jquery, JavaScript Programming
Language
Email and Calendar Management
Data Entry
Admin Officer
Live Chat and Email Support
Inventory Management
Store Designer/ Store Developer
Social Media Ads for Facebook, Instagram, Tiktok.
Product Listing
Supplier and Product Researcher
Order Fulfillment
Logo and Banner Maker
Attention to detail
Core Skills
Shopify Development
Developing and customising Shopify-based e-commerce
websites, including theme development, app integration, and
platform configuration.
Liquid Programming
Using Liquid, Shopify’s template language, to modify and create
dynamic web pages, manage data, and create custom themes.
HTML/CSS
Utilising strong knowledge of HTML and CSS for front-end
development, allowing for the customisation and styling of
Shopify themes to meet client requirements.
JavaScript
Using JavaScript to enhance the interactivity and functionality of
Shopify websites, including creating custom scripts and
integrating third-party libraries.
Ability to multi-task and works under challenging time
constraints.
Certified Data Encoder
Using the Shopify API to build custom apps, automate processes,
Have good communication skills and exceptional
and integrate external systems with Shopify stores.
interpersonal skills
Ability to maintain confidentiality and diplomacy of the client
Integration of Shopify Apps
Shopify API
Responsive Design
Creating responsive and mobile-friendly Shopify themes,
ensuring a consistent user experience across different devices.
Performance Optimisation
Proficient in the following tools
Zik Analytic
EcomHunt
CJ Dropshipping
Alliexpress
Adobe Photoshop
Metafields Guro
Canva
Drop box
Google docs
Google spreadsheets
Google drive
Microsoft office word, Excel and PowerPoint.
Hubspot CRM
Oberlo
Asana
Slack
Trello
Gempages (Page Builder)
Page Fly (Page Builder)
Klaviyo
Hubspot
MailChimp
Dotdigital using HTLM/CSS
Shopify Apps/ Plugin
Spyfu (Competitors Research)
Ahrefs tool (SEO Keyword)
Ubersuggest (SEO)
Orderhive
Shopify Apps
Sell the trend
Utilising knowledge of best practices for optimising website
performance, including reducing page load times and improving
overall site speed.
E-commerce Expertise
Utilising knowledge of e-commerce principles, including payment
gateways, inventory management, and order processing, to build
effective online stores.
Troubleshooting and Debugging
Identifying and resolving issues quickly, whether related to code,
theme conflicts, or app integrations.
Training Certificates and Recognition
Liquid Storefronts for Theme Developers
Introduction to Shopify Liquid
Liquid Storefronts for Theme Developers
Site Speed Optimization
Build With Us: B2B
How to grow a successful B2B business on Shopify
Click and Mortar - Retail Omnichannel 101
The Five Reasons why your Ecommerce Business is a Cash-Eating
Monster
User Experience and Optimization
Optimizing Site Speed for Wild Fork Foods with Diff Agency
How to Drive Sales with your Customer Support Team with Gorgias
Migrating from the Plus Wholesale Channel to B2B on Shopify
Build a Referral Program to Drive Customer Acquisition
Create a winning customer experience for Black Friday Cyber
Monday
