Liz Daino

LIZ DAINO Chicago, IL PHOTOGRAPHER & DIGITAL CREATIVE EDUCATION B.S. IN PSYCHOLOGY Loyola University New Orleans 2006 — 2010 PROFILE Photographer and digital creative with 10+ years of experience in visual storytelling, specializing in photography, retouching, content creation, and design. Featured by outlets including NPR, Forbes, USA Today, HGTV Magazine, Aisle Society, and Artfully Wed, with work spanning from family, newborn, and maternity sessions to weddings, corporate, branding, and event photography. Skilled in refining color, tone, and design details to deliver polished visuals for web, print, and marketing platforms. SKILLS WORK Professional OWNER/PHOTOGRAPHER Liz Daino Photography | 2012 — Present Visual storytelling Retouching Color correction Direction and composition Branding Content creation Concept development Project management Client relations Attention to detail Time management Adaptability Technical Adobe Lightroom Adobe Photoshop Adobe InDesign Camera RAW Hootsuite Tailwind Klaviyo Constant Contact BigCommerce Google Workspace Squarespace Pixieset Instagram TikTok Facebook LinkedIn Pinterest EXPERIENCE Provide professional services, including portraits (newborn, maternity, lifestyle, family), weddings, branding, corporate, products, and events. Responsible for all aspects of on-site photography, post-production, marketing, social media, content creation, photoshoot concepts, and client relations. Edit and refine images through advanced retouching and color correction. Produce content for social media and set key performance indicators (KPIs) for campaigns. Develop creative concepts, shoot locations, and styling guidance tailored to each client’s vision. Manage client workflow and business operations, including scheduling, contracts, invoicing, and deliverables. Track, measure, and analyze all initiatives related to social media ROI. LEAD PHOTOGRAPHER & SOCIAL MEDIA CONTENT MANAGER Sazerac Stitches- Lighting & Home Decor | 2021 — 2022 Directed photo-shoot set design, product photography, and post-production workflows. Retouched product imagery for the website, enhancing visual quality and maintaining brand consistency. Conceptualized and created graphics for social media, including illustrations, layouts, photos, and short-form videos. Produced, edited, and optimized content across all platforms—including original copy, images, video, and HTML elements—to expand visibility, engagement, and overall reach. Evaluated the company’s digital marketing and social media strategy to identify strengths and improvement areas, providing actionable recommendations to the team. PROGRAM DIRECTOR New Orleans Bar Association | 2011 — 2019 Planned, managed, and executed all Continuing Legal Education (CLE) programs, including speaker recruitment, marketing, state accreditation, record maintenance, and analytics. Led the flagship year-end series—responsible for 50% of annual revenue—and increased CLE revenue by 30% in my first year. Spearheaded and executed the organization’s digital marketing strategy, including social media platforms, email campaigns, website content, graphic design, SEO, analytics, photography, press releases, promotional materials, and the monthly publication to expand visibility and engagement. Managed all aspects of annual fundraisers, including planning, marketing, budgeting, permits, vendor relations, volunteer coordination, sponsorship acquisition, and on-site execution. Organized committee meetings, special events, award ceremonies, and out-of-state conferences.