Lisa Tassiello

LISA TASSIELLO 100 Reno Street, Reno, NV 70112 |- |- Online Portfolio: XXXX I inspire user adoption and comprehensive growth with human-centered design. I am a world traveler who understands people and how to solve complex problems with creativity and passion for a beautiful product. My mission is to make tech products easier to use and to create opportunity globally. KEY SKILLS UX Mapping User Testing Prototyping Hi-Fi Wireframing Interaction Design Concept Development PROFESSIONAL EXPERIENCE User Experience (UX) Designer | Las Vegas, NV Jan 2017 - Present Freelance Designer • Deliver complex proposals, outline vision, and inspire long-lasting client relationships • Analyze user data, identify key drop-off occur, and create optimized UX flows on landing and iOS • Collaborate with copywriters on content strategy for consistent architecture • Notable projects include: o College Drive (Website Rebranding & Targeted Landing Pages) o UnifEcom (Amazon to Infusionsoft connector UX design) o First FnF (Design polishing & updates for full UX app flow) o Cross Cultural Solutions (Marketing frameworks & Wordpress updates) GoDaddy | Reno, NV Jan 2017- Apr 2018 User Experience (UX) Architect (Independent Contractor) • Owned front of site user interface for hosting, Security, and Wordpress web applications • Conducted and presented a three month technical analytics project for the front-of-site mobile experience that made an impact in the mobile design experience • Drove intuitive enhancements to information architecture across multiple platforms Infusionsoft | Chandler, AZ UX Designer & Product Designer Apr 2014 – Jan 2017 • Performed in an agile environment with other developers, and product managers • Designed and developed new data-driven features and UI usability enhancement • Designed using Lean methodologies and rapid experimentation • Performed several duties: user research, leading solutioning meetings, sketching, wireframes, hifidelity mock-ups, Invision prototyping, and collaborating closely with engineers/engineering and PM’s during all stages of the software and hardware development processes • Drove cross-functional collaboration with mobile team, core product teams, and service design • Provided complex mockups with HTML and CSS criteria to development leadership Design & Content Specialist Feb 2013 – Apr 2014 • Selected to participate in multiple company objectives projects, including two quarterly priorities, one quarterly SMART, the Design Ambassadors program, Product Development Sentiment Team, the SPARKS code and design challenge, and the Happiness Ambassadors club • Wrote converting copy for email marketing campaigns • Designed custom email banners, landing pages, and customized tools for small businesses customers Joe Crowley Student Union | Reno, NV Jun 2012 - Dec 2012 Graphic Designer • Led and executed on the Student Unions brand relaunch • Creates graphic designs for all Student Union vendors, including Panda Express and Wells Fargo • Assisted in the creation of the newest Student Union Marketing Campaign • Developed deep experience in Photoshop, Illustrator, After Effects • Monitored ad campaigns on digital billboard technology inside and outside of campus PROFESSIONAL EXPERIENCE CONTINUED… Inkblot Promotions | Reno, NV Sep 2011 - Aug 2012 Account Coordinator • Assisted in the creation of the marketing campaigns and special events • Handled large-scale Wolfstock concert event • Simultaneously handled several client accounts • Helped in the collaborative process for Advertising & Visual Design Campaigns Las Vegas Convention Center | Las Vegas, NV May 2011 - Aug 2011 Digital Marketing Intern • Supported the launch of new VisitLasVegas.com website • Helped with general website management and graphic design • Obtained hundreds of photos from customers for featured site campaigns • Learned effective marketing from interaction between R&R Partners and the LVCVA EDUCATION University of Nevada | Reno, NV Bachelor’s in Advertising; Minor in Digital Media; Millennium Scholarship Recipient 2012