Lisa Presley

 Lisa Presley SENIOR GRAPHIC DESIGNER PORTFOLIO: lisajpresley.myportfolio.com- | - | linkedin.com/in/lisapresley Core SKILLS & TECHNICAL PROFICIENCIES Visual Design Mastery (Print & Digital) Accessibility Standards (ADA / 508 Compliance) Adobe Creative Suite Expert (InDesign, Illustrator, Photoshop, Acrobat) Brand Development UX/UI Principles Microsoft Office Suite (PowerPoint, Word, Excel) Typography, Hierarchy & Color Theory Project Management & Vendor Coordination Concept-to-Execution Creative Strategy Stakeholder Communication & Cross-Team Collaboration Team Mentorship & Feedback Deadline Management Mac OS & Collaboration Tools (Salesforce, Slack) FREELANCE Freelance design projects ongoing since 1998. Earlier roles available upon request. Partnered with diverse clients to develop brand guidelines, web graphics, social media campaigns, infographics, and sales collateral.  Designed branding systems, style guides, and templates for diverse in-house teams, ensuring scalability and consistency. Collaborated closely with developers to ensure design integrity during implementation. Managed multiple digital projects simultaneously, adjusting priorities and deliverables in Agile work environments. Produced pixel-perfect visuals that balanced creative innovation with marketing strategy. Delivered projects spanning digital, web, and print, often under tight timelines. Supported small business and corporate clients with design strategy and brand consistency. PROFESSIONAL SUMMARY Experienced creative professional with over 20 years in graphic design and brand development. Skilled at creating clear, accessible, and on-brand visual materials. Strong track record of leading projects from concept to final delivery across print, digital, and environmental design. Proficient in Adobe Creative Suite and Microsoft Office. Works well with teams, stakeholders, and vendors to keep projects on time and on brand. Committed to clear, effective visuals that communicate ideas well. Open and ready to obtain security clearance. EDUCATION Bachelor of Fine Arts / Graphic Design Midwestern State University WORK EXPERIENCE CREATIVE SERVICES SUPERVISOR Six Flags / Cedar Fair / Schlitterbahn – Texas October 2021 – June 2025 Led the concept and execution of multi-channel marketing campaigns, aligning design solutions with strategic goals for seasonal promotions and high-profile events. Created brand-driven visual assets for web, print, signage, and environmental applications, ensuring consistency and quality across all touchpoints. Mentored and supported a team of designers, providing creative direction, pixel-perfect QA, and clear feedback to uphold high design standards. Collaborated cross-functionally with marketing, operations, and external partners to deliver creative solutions on tight deadlines. Stayed ahead of design and technology trends, introducing modern design processes and tools to improve workflow and output. DIGITAL CREATIVE DESIGNER USAA / Millenium Group – San Antonio, Texas February 2021 – October 2021 Created and updated product pages and digital assets for web and internal use. Made sure all digital content met brand standards and followed ADA/508 guidelines. Coordinated reviews with legal and compliance teams to ensure accuracy and approval. CORPORATE CREATIVE DIRECTOR Schlitterbahn Waterparks & Resorts – New Braunfels, Texas January 2013 – October 2019 Directed brand development and visual identity evolution, created spot illustrations, icon sets, and branded assets, ensuring consistent application across digital and print channels. Took ownership of high-profile design initiatives from concept to completion, managing iterative feedback loops and cross-functional collaboration. Managed the creative process for marketing assets, pitch decks, presentations, signage, and social content. Worked with developers and marketers to optimize digital experiences, providing input on UI/UX best practices and responsive design standards. Supervised design execution for large-scale events, seasonal promotions, and new attractions. Provided clear art direction to internal and external designers, vendors, and freelancers. ART DIRECTOR Schlitterbahn Waterparks & Resorts – New Braunfels, Texas January 2005 – January 2013 Designed creative materials for park marketing, signage, branded merchandise, and product packaging. Set visual standards for seasonal promotions and advertising campaigns. Worked closely with marketing, operations, and sponsorship teams to deliver clear and consistent campaign visuals.