Lisa Piecki

COMMUNICATIONS PROFESSIONAL Freelance / Remote Work QUALIFICATIONS SUMMARY: CONTACT:-Linkedin.com/in/piecki - Buffalo, NY 14227  Knowledgeable brand marketing strategist  Passionate about helping individuals achieve success  Deadline driven and results oriented  Strong leadership and coaching skills  Experienced writer, editor, and proofreader ___________________________________________________________________ _____________________ RELEVANT SKILLS AND RESULTS: EDUCATION: Medaille College Buffalo, NY 14203 Bachelor of Business Administration _____________________ WORK HISTORY: Niagara Frontier Transportation Authority, Buffalo, NY Manager, Community Affairs/ Internal Communications, 4/17-Present Communications & Advertising Specialist, 4/12-4/17 Business Development Specialist, 3/06-4/12 _____________________ CERTIFICATIONS & AFFILIATIONS: NYS Notary Public PARWCC Member Leadership Buffalo COMMUNICATIONS/ WRITING:  Develop content to engage online community, build brand awareness, and increase website and social media traffic  Write, edit, and distribute new releases, media advisories and marketing materials; creating customer-focused copy with appropriate tone and voice  Created comprehensive communications strategy and led implementation of new intranet dedicated to 1,500 employees  Author features for company newsletter/blog; increasing reader engagement by 22% and receiving consistent praise for content development  Draft resumes, cover letters, and online profiles; assisting over 100+ jobsearching candidates with keyword usage and results-oriented formatting LEADERSHIP/ COACHING:  Highly-effective leadership, communication and motivational and skills, which has led to the hiring of four of five temporary employees  Established college internship program; train, mentor, and provide effective career guidance to participants supporting a 85% rate of hire within six months of graduation  Collaborate with and mobilize cross-functional teams in the fulfillment of campaign objectives  Conduct brainstorming sessions that help boost team presentation skills and confidence ensuring management and peer support PUBLIC RELATIONS/ EVENT PLANNING:  Cultivate stakeholder engagement events managing multiple aspects including budgets, personnel, and promotion _____________________  Implement campaign and product launches; support public relations and media outreach AWARDS:  Demonstrate attention to detail, flexibility, and advanced skills in negotiations and cost-cutting strategies to deliver events that consistently exceed expectations 2019 APTA AdWheel Award