Lisa J. Edwards
8 Beauview Street, Rochester, NH 03867 * Cell: - * Email:-SKILLS
Copywriting (including SEO)
Basic HTML, WordPress
Microsoft Word, Excel, Outlook, PowerPoint, Visio
Constant Contact, MailChimp
Social Media Marketing - Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +
SharePoint, Adobe Photoshop, Paint.net
EDUCATION
University of New Hampshire, Durham, NH
Bachelor of Arts: English
Minor: Spanish
GPA: 3.64
Graduated Magna Cum Laude
May 2003
PROFESSIONAL HISTORY
Writer By Default, Anywhere, USA
Freelance Writer
Write professional copy including website copy, ad copy, press releases, blogging articles and email blasts
Manage social media for clients, including Facebook, Twitter, Google +, Instagram, Pinterest, LinkedIn and more.
Manage PR distribution for clients
Assist in book publishing including writing book summary, setting up social network sites for authors, coordinating
publishing information by working with publishing company to ensure all information is accurate before publication.
Set up and manage blog topics for clients
Some clients include: Eastern Propane (Rochester, NH), Cathy O’Rourke (Real Estate Agent), Elevation Marketing (AZ),
CommonPlaces (Manchester, NH), Salted Stone (CA), and Kathe’s Basic Bakings (Rochester, NH).
Poulin Chrysler Dodge Jeep Ram
Social Media Marketing Coordinator / Internet Sales Consultant
8/2014 – 5/2016
Managed all social media, including Facebook, Twitter, Instagram, Pinterest, etc.
Managed website content including uploading photos, managing inventory, creating and adding graphics to web
banner on home page, adding landing pages, updating content for staff members, contests, vehicle information, etc.
Managed all Internet leads, including responding to customer inquiries, setting appointments, providing vehicle
information, and following up with leads via email and phone.
Created and promoted store events via our website, in-store signage, social media marketing, email blasts and blogs.
Jewelry Creations, Dover, NH
Marketing Administrator
01/2012 – Present
3/2014 – 8/2014
Managed all advertising, marketing and social media for store
Managed website content including uploading photos, managing inventory, creating and adding graphics to web
banner on home page, adding landing pages, updating content for staff members, product descriptions and more.
Created and promoted all store events with in-store signage, social media marketing, email blasts, press releases, etc.
Managed all relations with local media representatives
The Douglass Group at Keller Williams, Durham, NH
Real Estate Marketing Assistant
Managed all advertising, marketing and social media for real estate office team of 5
Assisted in setting up new listings, writing contracts and additional real estate tasks as assigned
Assisted in showing houses for real estate agents as needed
Created promotional materials to present to new customers
Assisted in designed quarterly print newsletter
Sell My Timeshare NOW, LLC, Dover, NH
SEO Copywriter
10/2012 – 10/2013
Wrote professional copy for website, guest blogs and advertisements
SEO research and copywriting, including basic html coding
Worked on miscellaneous marketing projects as assigned
Primary Design, Inc., Haverhill, MA
Advertising/Media Assistant
02/2012 – 10/2012
Submitted Internet listing advertisements and print ad specifications for clients
Wrote advertising copy as needed for websites, ads and email blasts
Worked with media contacts to submit advertising for print and digital ads
Stratögé Partners, Portsmouth, NH
Director of Media & Public Relations
10/2009 – 9/2011
Worked as intern from 10/2009 to 7/2010, was then hired full-time in July of 2010 (Formerly Bresette & Co)
Managed all client public relations
Wrote press releases, pitched and wrote articles on industry-relevant topics
Drafted email marketing scripts, website copy, brochure copy, etc.
Performed competitor research
Assisted in drafting new business proposals
Long Term Care Partners, LLC, Portsmouth, NH
Team Trainer, Federal Long Term Care Insurance Program
11/2013 – 2/2014
Documented all departmental procedures
Designed and presented new hire training
Worked with Senior Staff and Manager to determine team training needs for team of 10
Analyzed workflow and assisted in implementation of new procedures to improve efficiency
Assisted other departments with training material design and presentation
References Available Upon Request
10/2006 – 7/2010
