Lisa Fagan

LISA FAGAN ◆ -◆ - ◆ www.linkedin.com/in/lisadaniellefagan PROFESSIONAL HISTORY GENENTECH (Division of Roche Laboratories) South San Francisco, CA 2010 – Present ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Strategy Accelerator ID2P (integrated delivery to patients) sponsored by Roche Pharma Tech Strategy (PTS) Senior Director, Market Analysis and Strategy 2020- Present Director, Market Analysis and Strategy, Immunology and Ophthalmology Business Unit- Director, Marketing Science 2017 - 2018 Director, Forecasting and Business Analyses 2016 to 2017 Associate Director, Marketing Science Immunology and Ophthalmology Business Unit- (promoted to AD in Q2 2015) Sr. Field Operations Manager, HER2 Sales Force 2012 - 2014 Senior Sales Operations Analyst, BioOncology, 2010 – 2012 As Strategy Accelerator, member of lean 3 person cross functional “above market” team jointly sponsored by Commercial and Supply Chain organizations responsible for enabling home delivery to patients across the global pharma international organization. To date 23 affiliates participating, 7 currently have implemented home delivery and over 100 patients are receiving drug at home. Connector across initiatives and departments within Roche Pharma International, Supply Chain, Diabetes and Diagnostics. Driving awareness and prioritization across the organization to industrialize the pilot learnings and scale to more markets and products. Areas of focus include first mile logistics and last mile considerations of the home delivery process - including aspects such as cold chain management, 3PL, PSPs, digital tools, home nursing services and more. As Sr/Director, lead a team of 50+ direct and indirect reports to influence Sr. leadership to make informed decisions regarding business drivers and risks that impact their revenue forecast goals. ● Corporate D&I Strategic Projects: Developed the Commercial Medical & Government Affairs (CMG) Diversity and Inclusion 5 year aspirations and 1 year commitments as CMG D&I steering committee member, selected as co-lead for “Foster Belonging” strategic pillar team. As a member of “Kindergarten to Careers” work product team, influenced Genentech goals for charitable spend and resource allocation to supporting the development of a diverse healthcare talent pipeline. ● Leading initiatives across the department focused on Diversity & Inclusion, creating opportunities for talent flow, and cross functional leadership development ● Is a trusted strategic advisor and critical reviewer to Commercial leadership, providing insights, guiding strategy and influencing key decisions ● Leads Team to Empowered Partnerships within department, and with Brand and Cross-Functional Partners Key Accomplishments ● Designed and implemented cross departmental Talent Flow for MA&S that was subsequently adopted by CMG marketing; led a Foster and Belonging work product team to design a Resource Kit rolled out to CMG as a core tool to facilitate diversity and inclusion discourse; designed and led a series of leadership coaching initiatives for the department, addressing the need for cross functional coaching in the newly matrixed organization. ● Restructured the way in which MA&S delivered against its value proposition to better enable agile, impactful work (including evaluating what capabilities were needed and how to organize the department) ● Was a key contributor to the Talent Connections design team – tasked with delivering on the objective of better creating “flow” across the organization both through changing behaviors and through providing technology to enable flow at scale. Led several change management initiatives across department when solution deployed in early 2019. ● Long term strategic planning, including creation of 3 year business plan, updating team mission and vision, launching of a stand-alone management team and evaluation of alternate staffing models ● Sponsor of the Department Talent Recruiting team (XFaCTOR), responsible for +60 new hires, 15 person internship program, and creation of new Analyst Rotation Program. As Associate Director, lead and manage a team of 10+ direct and indirect reports to guide Genentech Immunology and Ophthalmology (GIO) commercial business organization’s strategic resource investment decisions. ● Lead team to proactively and collaboratively provide technical/analytical expertise and strategic guidance to multiple business partners ● Responsible for Resource management and Planning decisions for team, including managing budget, aligning on key priorities and setting clear long term objectives to achieve goals ● Discovers and develops individuals and coaches team via feedback and encouragement Key Accomplishments ● Guided team in conducting and presenting more 3+ Sales Force Sizing and Structure recommendations to prepare for new product launch, to address changing market dynamics and/or to adjust for newly acquired information ● Coached the team to deliver innovative new methodologies such as Profitability Optimization and Marketing Mix Modeling that increased the breadth and depth Marketing Science’s ability to provide strategic thought partnership to brand partners ● As Marketing Science representative on the department Talent Recruiting team (XFactor), reviewed over 200 resumes and over 100 phone screens resulting in 11 newly hired marketing scientists ● Developed team and people into a dynamic group of strategic thought partners, growing team from 7 to 14 people in 2 years, including coaching 4 new first line managers and 7 newly hired individual contributors As Sr. Field Operations Manager, supports and advises Field Sales management in day-to-day operations of sales force and helps define team’s long-term strategic and tactical plans. Responsibilities include: ● Identify processes that help the field execute effectively and efficiently ● Analyze metrics that measure performance and activity and provide insight to management ● Develop and implement programs that reward excellence Key Accomplishments: ● Perjeta Launch tracking and evaluation. Conducted analyses (personally and directed consultant led analytics) to ● ● ● ● understand product launch uptake trends. Resulted in several in-depth looks and theories of where sales were coming from. Presented results to executive level management at quarterly business review meeting. Kadcyla Launch Planning. Worked with Sales and Training management representatives to ensure an effective and cohesive Launch Readiness Review presentation. Also participated in ongoing Launch Readiness Review planning activities and initiated the idea of the "Franchise to Brand" range of tactics that was used to present where planned tactics and strategies fell on the spectrum. HER2 Launch Compensation. Designed and implemented incentive compensation plans for two launch products while incorporating and evaluating impacts of complexities such as product co-promotion and spontaneous use. Key advisor to work stream dedicated to design and implementation of cross team account planning and CRM tool – resulting in successful deployment across most field facing teams Field Force size and structure for new product indication. Member of the decision-making team, advised stakeholders on pros and cons of available options. Helped to craft the communication strategy to the field. As Senior Sales Operations Analyst, responsible for managing and training on all sales operations deliverables including launch planning, analytics, reporting, targeting, alignments, Incentive Compensation (IC) and Sales Force Automation (CRM). Responsibilities include: ● Partner with sales management and Field Sales Operations to define and produce analytics that support the business objectives and strategies. ● Collaborate in the management of all IC operation activities including goal allocation, goal adjustments, IC reports. ● ● Partner with Compensation Administration team to validate and process incentive payouts, assess and provide impact on issues affecting field incentive plan Collaborate with the Information Technology team to define business requirements and deploy solutions for all tools and deliverables that support the field sales force Collaborate with IT to refine and optimize SFA/CRM Tools to best meet the home office and field force needs Additional Relevant Experience: ABBOTT VASCULAR (Division of Abbott Laboratories) Santa Clara, CA ▪ Manager, Sales Performance ▪ Manager, Sales Analytics and Compensation, (Abbott Vascular, post-Guidant Acquisition) ▪ Manager, Sales Operations Group, (Abbott Vascular Devices, pre-Guidant Acquisition) ZS ASSOCIATES, Evanston, Illinois ▪ Manager ▪ Consultant LICENSES AND CREDENTIALS IBM Design Thinking Co-Creator (IBM, 2020) Business Innovation Foundations (LinkedIn Learning, 2019) EDUCATION Northwestern University, Evanston, Illinois Bachelor of Arts in History Post Graduate Course in Statistical Analyses, Northwestern University HONORS AND AWARDS Genentech ● ACE Award for Diversity and Inclusion (2020) ● Nominated for MAS Manager of the year award (2015) ● ACE Award (2011) ● Field Sales Collaboration Award (2011) ● Leading by Example Award (2011) Abbott Vascular President’s Award (2006) Interests Avid world traveler, photographer, knitter, interior design junkie, speak/understand basic conversational Spanish, Dutch, and French