Lisa Ann Bowerbank

With over 15 years of experience in UK, European, and global market research, I specialise in delivering actionable insights that drive innovation, go-to-market strategies, and business growth. I lead end-to-end research projects across financial services, fintech, payments, digital technology, and other sectors—combining hands-on quantitative and qualitative expertise with strong strategic vision.

I design and execute research programmes for clients including Visa, BP, Vodafone, Ofcom, Siemens, and smaller start-up companies that range from discussion guides, survey development and analysis for quant & qual research projects. Skilled at integrating primary research with market intelligence, I translate complex findings into clear, commercially relevant recommendations for senior stakeholders.

Recent projects include shaping market entry and positioning strategies for fintech start-ups, supporting global pharmaceutical new product development and messaging research, and delivering high-impact insights at Visa to inform European market strategy, brand tracking, and client engagement. I have collaborated with leading agencies such as Gartner, Forrester, Ipsos, Kantar, and McKinsey to ensure high-quality outcomes, and have authored white papers and insight reports that establish thought leadership.

Core strengths include:

• Full-cycle research leadership (scoping, methodology, analysis, and reporting)
• Quantitative and qualitative research design and delivery
• Market intelligence, segmentation, and persona development
• Strategic insight generation for product innovation and brand growth
• Content creator
• Stakeholder engagement and cross-functional collaboration
• Agency management and thought leadership through presentations and publications
• Projects have included topics across sustainability, Gen Z, payments, mobile wallets, affluent sector and new cardiology medicine,

My work consistently enables organisations to better understand markets, customers, and competitors—informing critical decisions on brand strategy, product development, and market positioning. I thrive in fast-paced, client-focused environments, delivering clear, evidence-based insights that senior teams can act upon with confidence.