Ling Mukiri

 Digital Marketing & Performance Specialist Resume ​ ​ ​🎯 Professional Summary ​Data-driven Digital Marketing Specialist with comprehensive training and hands-on experience across the full digital marketing funnel, from SEO and technical audits to paid media campaign execution and ROI tracking. Proficient in industry-standard tools and techniques (e.g., SEMrush logic, Google Analytics 4, Facebook Ads Manager, UTM tracking). Seeking a remote or entry-level role where expertise in performance marketing and sales-focused strategies can drive measurable business growth. ​🔑 Technical Skills & Tools • ​Search Engine Optimization (SEO): Keyword Research (Long-tail, Search Intent), On-Page/Technical SEO, SEO Audits, GSC Monitoring, Local SEO. • ​Paid Media: Google Ads Campaign Setup, Facebook/Instagram Ads Manager, Retargeting, Audience Creation, Conversion-Focused Campaigns. • ​Analytics & Reporting: Google Analytics 4 (GA4), UTM Builder, Sales KPIs (ROI, CAC, LTV, ROAS), Google Data Studio/Looker Studio Dashboards. • ​Content & Copywriting: Content Calendar Planning (Trello/Notion), Persuasive Copywriting, Email Funnels (Mailchimp/ConvertKit), content planner,Organic Social Media (Buffer, Canva). • ​Research Tools: SEMrush, Ubersuggest, Screaming Frog, Google Trends, Answer The Public. ​💼 Professional Experience ​Digital Marketing Specialist & SEO Implementer (Contract/Freelance) ​TWiva Social Commerce Platform | [Nairobi , Kenya] Aug ,2025– present ​Executed integrated digital campaigns for 6 MSME clients, utilizing a full suite of marketing tools and analytics to drive sales outcomes and optimize performance based on critical KPIs. ​1. SEO & Traffic Generation: • ​Applied SEMrush and Ubersuggest workflows to conduct comprehensive SEO deep dives, generating targeted long-tail keyword lists and flagging technical fixes (Screaming Frog logic) to improve site health and organic rankings. • ​Used Google Search Console (GSC) to monitor keyword performance, identifying low-CTR queries and optimizing title tags and meta descriptions for improved organic click-through rates. • ​Conducted buyer persona and customer research (Google Trends, Answer The Public) to inform highly specific content and SEO strategy, linking campaign efforts directly to sales outcomes. ​2. Paid Media & Performance Tracking: • ​Designed and executed draft Google Ads and Facebook/Instagram Ads campaigns, focusing on conversion objectives, audience segmentation, and effective retargeting strategies. • ​Monitored core sales KPIs, including ROI, Customer Acquisition Cost (CAC), and ROAS, using Google Data Studio to create simple dashboards for campaign evaluation and iterative improvements. • ​Tracked attribution and traffic meticulously using Google Analytics 4 (GA4) and implementing UTM codes on all campaign links to accurately measure conversions. ​3. Content, Email, and Social Selling: • ​Developed sales-focused Content Calendars (Trello/Notion) and executed persuasive copywriting for product descriptions and ad materials. • ​Created 3-email automated sales funnels (Mailchimp/ConvertKit logic) with targeted subject lines and calls-to-action (CTAs) to nurture leads and drive transactions. • ​Successfully utilized Influencer Marketing and social proof strategies by identifying and drafting pitch messages to 50 targeted influencers to boost digital sales and engagement. ​Final Capstone Project ​Integrated Digital Campaign | Nov,2025 • ​Successfully built and presented an integrated digital campaign plan, covering persona development, a dedicated landing page, a detailed SEO plan, an ad campaign mock-up, an email sequence, and an analytical dashboard. ​🎓 Education & Training ​Digital Marketing and Performance Certification ​TWiva Platform | [Training Name, e.g., Full-Stack Digital Marketing Program] [Completion Month, Year] • ​Comprehensive training covering all modules: Digital Funnels, Buyer Personas, SEO Deep Dive, Content Strategy, Copywriting, Email Marketing, Google/Social Ads, Analytics (GA4, UTM), and Sales KPIs. ​[Karatina University ]| [Nyeri, Kenya] [Sep , 2023] – [End Month, 2027