Linet Macharia

Linet Macharia Digital Marketer Ngong Road,Nairobi (--LinkedIn PROFESSIONAL SUMMARY A results-driven digital marketer adept at leveraging digital tools and strategies to enhance customer engagement and drive sales. With expertise in social media management, email marketing, virtual assistant support and video editing, I create and implement targeted marketing strategies that align with business goals. Skilled in customer relationship management (CRM), and nurturing prospects through personalized communication. EXPERIENCE FREELANCER, Fulltime – Social Media Manager & Virtual Assistant MARCH 2025 - PRESENT • • • • • • • Plan, develop, and execute digital marketing campaigns across social media, email, and paid media channels. Create, edit, and publish engaging content including graphics and short-form videos tailored for platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. Manage multiple social media accounts, ensuring consistent brand voice, regular engagement, and timely response to audience inquiries. Track and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and native platform insights to generate data-driven reports and recommendations. Support email marketing efforts by managing subscriber lists, creating newsletters, and monitoring key metrics such as open and click-through rates. Conduct market and competitor research to inform content strategy and identify growth opportunities. Provide virtual assistant support including calendar management, client communications, meeting scheduling, and inbox organization. ABSA BANK, Fulltime – Marketing Assistant JULY 2023 – MARCH 2025 • Support the development and execution of digital marketing campaigns, including email, social media, and paid ads. • Assist in content creation and management across digital platforms • Manage social media accounts, engage with followers, and respond to inquiries. • Analyze campaign performance using tools like Google Analytics and social media insights, providing actionable reports. • Assist in email marketing campaigns, manage subscriber lists, and track metrics. • Conduct market research to identify trends and competitor activities. • Provide administrative support to the marketing team, ensuring smooth campaign execution Scooper Kenya, Fulltime - Content Specialist NOVEMBER 2021 - JANUARY 2023 ● ● Created and monitored email marketing campaigns using HubSpot & Mailchimp Managed campaign expenses to ensure adherence to budget and estimate costs to avoid discrepancy reconciliation. ● Developed link-building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes. ● ● ● ● ● ● Worked with designers and writers to create social media content Oversaw the organization’s social media strategy Developed social media campaigns Researched and evaluated competitor marketing and digital content Researched and oversaw deals with suitable content creators to market the company Organized, conducted, and took minutes of zoom meeting CDI-Africa Coaching Group, Contract - Assistant digital marketer JULY 2021 - OCTOBER 2021 ● ● Edited content and videos using Adobe Premiere Pro Monitored and managed the company’s social media platforms, adjusting outreach tactics as needed ● ● ● ● ● ● Helped in preparing marketing proposals and presentations based on company needs Run email campaigns for upcoming coaching classes Created content for the company's LinkedIn page Assisted in timekeeping during ongoing coaching classes Helped with the planning and hosting of coaching events both online and physical Researched and evaluated competitor marketing and digital content Jijenge Credit Limited, Fulltime - Social media Intern JANUARY 2021 -MAY 2021 ● ● ● ● ● Assisted with the design and execution of social media and email campaigns. Engaged in selling loans to clients and vehicle evaluations Engaged in sales calls and follow up with clients Engaged in a weekly and monthly bookkeeping Created weekly and monthly editorial calendars to promote the company brand on Facebook and Instagram ● ● Answering phones in a professional manner and routing calls as necessary. Track social media engagement to identify high-performing ideas and campaigns for scalability EDUCATION ● Udemy, Online course – Google Ads certification 1st May 2024 - 31st July 2024 ● Google Workshop, Online course - Digital Marketing 1st APRIL 2021 - 31st APRIL 2021 ● Daystar University, Bachelor of Commerce - Marketing 14th AUGUST 2017 - 12th SEPTEMBER 2021 ● Coursera, Online Course - Search Engine Optimization(SEO) 14th APRIL 2020 - 16th JULY 2020 ● Kabare Girls Highschool AUGUST 2013 - DECEMBER 2016 REFEREES ● Peter Kamau – Director of Jijenge Credit Limited--/-