Line Khouri

Line Khouri Vancouver, British Colombia |-| - | 24/10/1990 | French/Lebanese EXPERIENCE April 2020 - Current Freelance Market Research Consultant – Vancouver, British Colombia Conduct qualitative and quantitative multi-market studies Develop and design surveys and questionnaires Oversee scripting, testing and launching of online surveys Oversee data collection Data analysis and visualisation Report writing and visual storytelling Main clients: Elite, ManpowerGroup, Sonos, Unisys, Vodafone Published Reports - Collaborations: o Unisys Security Index 2020 (Client: Unisys) June 2019 - March 2020 Kantar – London, United Kingdom – Data insights and consulting company, part of WPP Associate Director, Insights – Media Division Conduct multi-market studies involving media and social media analysis Design and implementation of quantitative and qualitative research frameworks Draw insightful conclusions from large volumes of content Identify trends and patterns multiple data sources to create cross-referenced conclusions Produce client reports and deliver presentations Lead projects on a range of ad hoc, ongoing and prospective client work Oversee, manage and monitor the performance of all ongoing projects Manage budgets and timelines Develop proposals and pitch new business ideas Grow client relationships Main clients: Google, British American Tobacco, Philip Morris, Aegean airlines, TikTok, Edrington, Eurostar, National Grid Sept. 2017 - June 2019 Reputation Leaders Ltd – London, United Kingdom – Global reputation and thought leadership consultancy Research Manager Conduct multi-market studies in different sectors (thought leadership, white paper, brand positioning, message testing…) Design and implement quantitative and qualitative research frameworks Oversee, manage and monitor the performance of projects on all accounts Project management, fieldwork and supplier management In-depth quantitative analysis using advanced data analysis techniques Secondary desk research and media analysis Draft and deliver client reports and presentations Present research informed insights and recommendations to clients using visual storytelling Provide strategic counsel on brand communications, corporate reputation and thought leadership Help build trusted advisor status with clients and support client relationships Develop and cost proposals Main clients: Chobani, Concern Worldwide, Johnson and Johnson, LiveONNY, ManpowerGroup, Mercer, Procter and Gamble, Radley Yeldar, Symantec, Unilever, Unisys, United Technologies, WestRock Published Reports - Collaborations: o Norton Cyber Security Insights Report 2017 (Client: Symantec) o Norton Wi-Fi Risk Report 2017 (Client: Symantec) o Manpower Group Skills Shortage 2018 (Client: Manpower) o People First: Driving growth in Emerging Megacities 2018 (Client: Mercer) o Unisys Security Index 2018 (Client: Unisys) o Unisys Security Index 2019 (Client: Unisys) Jan. 2017 – Nov. 2017 Economic Development Solutions – Beirut, Lebanon – Start-up consulting and research firm established in 2017 Senior Research Economist Develop quantitative questionnaires Develop sampling specification and analysis Program online surveys Manage and supervise fieldwork and data collection Conduct interviews with key stakeholders and industry specialists Organize and structure focus group discussions Analyse and manipulate survey datasets using Excel, SPSS or E-views Advanced quantitative data analysis and statistical analysis (regression, factor analysis, principal component analysis…) Write and present final reports Draft technical and financial proposals and third-party contracts Main clients: UNDP, Oxfam, ILO Projects: o Strengthening the role of Employers’ Organizations in decent and sustainable job creation in the Agro-Food sector including addressing employment opportunities for Syrian refugees and host communities in Lebanon, 2017 (Client: ILO) o Market research study of development of viable economic sub-sectors in Lebanon, 2017 (Client: Oxfam) o Skill Gap Analysis for Tripoli Special Economic Zone, 2017 (Client: United Nations Development Program - UNDP) o Investment Guide for the Agriculture and Agrofood Sectors in Lebanon, 2017 (Client: International Labour Organization - ILO)) o Assessment of the Agrofood cooperatives in Lebanon, 2017 (Client: International Labour Organization - ILO)) o Skills Gap Analysis in Selected Areas of North Lebanon, 2017 (Client: Oxfam) o The Crisis Economy in Lebanon: Winners & Losers - Perceptions of Inequality, 2017 (Client: Oxfam) Apr. 2012 - Jan. 2017 Thomson Reuters – Beirut, Lebanon – Multinational mass media and information firm Content Specialist (February 2016 – January 2017) Assists in the development and implementation of content Assist in enhancing content for intelligence Manage relationships and workflow with external teams of researchers Monitor day to day operation and deliverables Provide proper training and delivery of quality checks Ensure timeliness of content Senior Research Analyst (May 2013 – January 2016) Construction related market reports and articles writing Lead the expansion of the database coverage to Africa Identify market opportunities Update and expand the global fixed income database Monitor the global fixed income market Ensure quality of the monitor and identify global market opportunities Research Analyst (April 2012 – April 2013) In-depth research and SWOT analysis of the construction sector (Oil & Gas, Power & Water, Petrochemicals, Alternative Energy, Industry, Real Estate, Infrastructure) Research of laws and regulations for project implementation Coverage of ongoing and planned construction projects in the MENA region Primary and secondary data collection Interviews with high level executives EDUCATION Sept.2013 - Sept.2015 American University of Beirut (AUB) - MA in Financial Economics (Taught in English) – GPA: 87.40/100 Accredited by the Middle States Commission on Higher Education Thesis: Impact of interest rate fluctuations on stock market performance: Empirical evidence from the MENA region (E-views) Major courses: Financial Economics, Macroeconomics, Microeconomics, Econometrics, Financial Econometrics, Corporate finance, Monetary Economics, Options and Derivatives Instruments Sept.2008 - June 2011 Notre Dame University (NDU) - BBA in Economics (Taught in English) – Dean’s Honours List Senior Project: Dickey-Fuller test and Box and Jenkins methodology to forecast the UK real exchange rate (E-views) June 2008 Collège des Soeurs des Saints-Coeurs Kfarhbab - Baccalaureate in Economic Sciences (Taught in French) VOLUNTEERING May 2020 - Current New Western – Volunteering organization in Colombia giving English classes to local children English curriculum development and lesson planning September 2019 - Current International Slackline Association Content creating and writing SKILLS Languages English: Fluent, TOEFL score 112/120 French: Native, DALF certificate Arabic: Native Spanish: Intermediate, Cervantes institute - Spanish course in Madrid about the Spanish Art, Literature and Cinema (June 2014) Computer Skills Data analysis software: SPSS, Q Research, E-views Social listening tools: Sysomos, Brandwatch, Sprinklr Certificates Circus Street – Certified Digital Marketing Training 2020 Ad Tech, Ad Verification, Agile, B2B Communications, Big Data, Content Marketing, Customer Experience, Customer Relationship Management, Digital Ad Formats, Digital Marketing Strategy, Digital Measurement, Digital Security, Digital Transformation, Ecommerce, Email Marketing, Mobile Marketing, Online Video Marketing, Performance Marketing, Programmatic, SEM, SEO, Social Media, User Experience, Web Analytics PERSONAL DATA Interests Ski, Surf, Wakeboard, Highline, Rock Climbing, Dance, Yoga