Lindsey Henry

Over my 20+ year career, I have successfully built, scaled, and transformed marketing organizations (4-35 people) across diverse high-tech sectors, establishing high-impact digital footprints and advanced brand acquisition strategies.​As a data-driven leader, I cultivate high-performing teams, foster a culture of marketing efficiency, and drive cross-functional alignment (Sales, Product, CS) to position marketing as the primary engine for predictable revenue growth.

CORE EXECUTIVE IMPACT

➡️ Go-to-Market (GTM) Strategy & Transformation: Defining market opportunities, leveraging predictive modeling, and executing scalable GTM strategies that drive immediate customer acquisition and long-term brand equity and expansion.

📈 Demand Generation and ABM/X Leadership: Architecting and optimizing full-funnel, high-growth strategies. This includes leading advanced Account-Based Marketing/Experience (ABM/ABX) programs that leverage AI-driven intent data and omnichannel campaigns for hyper-personalization.

💰 Performance Marketing and Growth: Serving as a the Performance and Growth Marketing leader, leveraging deep expertise in Digital Marketing, analytics, and algorithmic optimization to manage channels (SEO, SEM, Paid Social, Programmatic) and maximize Customer Lifetime Value (CLV).

⚙️ Marketing Operations and Efficiency: Establishing marketing as a profit center by building best-in-class Marketing Operations and MarTech stacks (Automation, CRM, BI). I implement the processes and data governance required for accurate revenue reporting, AI-powered forecasting, and scalable growth infrastructure.