R É S U M É /
L IND SE Y is a sy dne y ba sed
designer / a r t direc t or / Cre at i v e
C O N TA C T /
M /-
E /-
W / lindseybodenhamdesign.com
A / Elizabeth Bay NSW 2011
P R O F I L E /
Senior integrated designer/art director with international industry experience in permanent and freelance roles within agency
and in-house studios. A seasoned campaigner with strong conceptual ability, design versatility, and extensive experience in
corporate and retail comms across digital and print. Advanced relationship management, team leadership and client/account
management skills. Advanced level Adobe CC, sound knowledge of Microsoft Office, plus working knowledge of SketchUp.
C A R E E R
01/02/21 – Present
04/03/19 – 15/01/21
18/09/17 – 28/02/19
19/06/17 – 15/09/17
20/10/14 – 13/06/17
25/02/14 – 02/10/14
20/06/11 – 04/12/13
28/06/10 –15/06/11
06/01/10 – 25/06/10
23/01/08 – 26/09/08
09/07/04 – 31/09/07
05/06/02 – 31/12/03
01/10/00 – 31/05/02
21/03/00 – 30/06/00
S U M M A R Y /
Freelance
M&C Saatchi
Freelance
Dyson – Contract
Six Black Pens
Einstein da Vinci & Company
Nicknack
City of NPSP – Contract
UniSA – Contract
Government of South Australia
Ogee – Freelance
Source
Hammond Design
Generator Creative Consultants
Sydney
Sydney
Sydney
Sydney
Sydney
Adelaide
Adelaide
Adelaide
Adelaide
Adelaide
UK
UK
UK
UK
Designer / Art Director
Senior Designer
Designer / Art Director
Creative Head ANZ
Senior Art Director
Art Director
Senior Designer / Art Director
Senior Designer / Art Director
Senior Designer
Senior Designer
Freelance Designer
Senior Designer
Midweight Designer
Junior Designer
Q U A L I F I C AT I O N S /
•
•
•
•
•
ABC Award Level 3 Experimental Web Design in Flash. 04/09. Leeds College of Technology, UK.
BA (Hons) Graphic Design. Grade 2:i. 06/99. Nottingham Trent University, UK.
BTEC Diploma Foundation Studies Art & Design. City and Guilds Starting Photography. 07/96. Shrewsbury College, UK.
‘A’ Level Art Painting, Psychology, Sociology. Grades B, B, B. 07/94. Ludlow College, UK.
G
CSE Level. 11 passes at grades A-C. 07/92. Ludlow C of E Secondary School, UK.
W O R K
E X P E R I E N C E /
M& C s a at c hi, S Y D NE Y. 0 4 /0 3/19 – 15/01/21
Senior designer for Greenhouse arm of M&C Saatchi working on the Woolworths retail account at Group brand level.
• W
orking closely with the design director, designers, copywriters, strategists, account management and directly with
client to build, develop and maintain the overarching Woolworths Group brand (includes a number of companies and
partners such as Woolworths Supermarkets, Big W, Dan Murphy’s and BWS).
• D
eveloping and maintaining brand guidelines for the Group across print and digital, including external and internal comms.
• A
rt directing projects requiring bespoke photography – including casting models and props, sourcing locations and stores,
developing shoot plans, directing shoots and briefing retouching.
• D
eveloping concepts from briefs and translate supplied marketing objectives into strategic brand design solutions.
R É S U M É / L I N D S E Y
W O R K
B O D E N H A M
E X P E R I E N C E / C O N T
F R E E L A N C E , S Y D NE Y. 18/0 9/17 – 2 8/02 /19
Designer and art director – working across a range of Sydney advertising agencies and design houses.
• M
&C Saatchi
• W
underman Thompson
• S
aatchi & Saatchi
• Z
oo Republic
• P
recinct/Hotwire
• O
rchard
• MKTG
D Y S O N, S Y D NE Y. 19/0 6/17 – 15/0 9/17
Head creative for Australia/New Zealand arm of Dyson working with global creative team.
• M
anage a direct teams of designers and copywriters in-house, as well as working with production houses, such as
Hogarth, offsite nationally and internationally.
• C
reatively lead all ANZ campaigns and projects
• L
ocalising global creative for the ANZ market by working with head creative in the UK and Singapore.
• Involved travel to China, Singapore and the UK to work on integrated global campaigns with head creatives and teams.
S i x B l a c k P e n s , S Y D NE Y. 2 0/10/14 – 13/0 6/17
Senior art director for Sydney-based studio specialising in design and content for financial organisations and corporates.
• C
reatively lead campaigns and projects with key colleagues and direct teams of designers and copywriters.
• A
rt direct projects requiring bespoke photography – including casting models, sourcing props, locations and photographers,
plus developing shoot plans, image reference and directing shoots.
• D
eveloping concepts from briefs and translate supplied marketing objectives into strategic brand design solutions.
• M
ultiple creative campaigns for NAB and MLC with a focus on UX/UI design, including national events, press advertising,
digital campaigns, product launches, editorial for print and digital, and internal rebranding.
E in s t e in d a V in c i & C o mpa n y, A d e l a id e . 25/02 /14 – 02 /10/14
Art director for advertising and marketing communications agency combining strategic branding, design and creative thinking.
• C
reatively lead campaigns and art direct outsourced talent (copywriters, producers, photographers and designers).
• S
tatewide Super. Brand development – working alongside Cato Brand Partners in Melbourne, produced design work for
a range of materials to reposition Statewide Super as a leading super fund in South Australia.
Ni c k n a c k , A d e l a id e . 2 0/0 6/11 – 0 4 /12 /13
Designer / art director for strategic branding agency based in Adelaide with a national and international client base.
• A
delaide City Council. Brand identity – developed options for a new identity for Adelaide. Brand and graphic language
applied to a large range of collateral.
• D
epartment for Premier and Cabinet. Strategic Plan – developed a concept that was built around the Plan’s new categories.
Included a photo shoot of specially commissioned community based portraits and a contemporary logo.
• D
efence SA. Rebrand – design work for a range of materials to position SA as a tech savvy destination ripe with defence
resources and opportunities. The brief focused on promoting both Defence SA and the new state brand.
C i t y o f N o r w o o d Pay ne h a m & S t P e t e r s C o un c il , A D E L A ID E . 2 8/0 6/10 – 15/0 6/11 & 16/11/0 9 – 0 5/01/10
Contract position within the communications department as lead designer developing new branding for the Council.
• D
eveloped concept, designed and applied new corporate branding for NPSP across all communication materials.
• A
delaide Fashion Festival 2010, South Australia’s premier fashion showcase event. Produced entire campaign from
logo concept, tv commercial storyboard, and signage, through to website design and brochures.
• Key
events – The Parade, Food, Wine & Music Festival and The Santos Tour Down Under (Stage 4 at Norwood).
Concepts and branding created and applied to a large range of printed collateral for both campaigns.
R É S U M É / L I N D S E Y
W O R K
B O D E N H A M
E X P E R I E N C E / C O N T
U ni v e r s i t y o f S o u t h A u s t r a l i a , A d e l a id e . 0 6/01/10 – 25/0 6/10
Contract designer for UniSA – the largest university in SA providing international education to over 35,000 students.
• D
eveloped and designed template for UniSA Magazine – a uni-wide publication focussing on research and teaching.
• D
esigned Horizon 2020 – publication depicting UniSA’s aspirations, people and performance for the future.
O g e e , UK . 0 7/01/0 9 – 0 5/0 9/0 9 & 0 9/07/0 4 – 31/0 9/0 7
Self employed designer – based in the UK with national client base producing creative solutions for print and web.
Freelance and contract design for a variety of clients/agencies, including Vodafone, Oxford University Press, World Snowboard
Media, Dark Horse Agency, Huntsworth Health, global pharmaceutical companies and government agencies.
• O
xford University Press. Higher Education Personal Development Planner (PDP) 2009. Designed and produced 120pp
booklet for the academic marketing department targeted at law students.
• R
ede2 Limited. Vodafone ‘Customer Management Excellence Awards’ Campaign – logo, stationery, postcards, invitations,
banner ads and pop up banners. Designed and produced campaign materials for Vodafone internal annual awards event.
• D
ark Horse Agency Ltd. Alimta sales material – sales aid, folder, patient information booklets and leaflets. Developed range
of material for Eli Lilly for the product Alimta (for the treatment of lung cancer).
• W
orld Snowboard Media – World Snowboard Guide. Designed concepts and all artwork for the 12th Edition of the popular
snowboard/ski guide book. Included developing icons, layouts and final templates for the 300pp book.
0 4 /10/0 8 – 0 8/12 /0 8
Travelled throughout Australia, Malaysia and Indonesia.
C r e at i v e S e r v i c e s , D e pa r t me n t o f He a lt h, G o v e r nme n t o f S A , A d e l a id e . 2 3/01/0 8 – 2 6/0 9/0 8
Contract designer for the Creative services team working within the communications division and marketing branch in the
Department of Health.
• D
eveloped, designed and applied corporate branding and identity standards for SA Health.
• A
rt directed photo shoots (sourced talent, drafted briefs, procured and worked with photographers on location).
• D
eveloped training sessions with internal/external graphic designers for brand use and application.
• S
A Health – Corporate Identity Visual Standards Manual. Developed 200+ page corporate manual and digital artwork
templates as a visual reference tool for communication staff, internal and external graphic designers, and agencies.
17/01/0 4 – 02 /0 7/0 4
Travelled extensively throughout the world – Australia, New Zealand, Fiji, America, Indonesia and Thailand.
S o u r c e , UK . 0 5/0 6/02 – 31/12 /0 3
Senior designer for brand and communication agency providing creative solutions to a varied client base within Europe.
H a mm o nd D e s i g n, UK . 01/10/0 0 – 31/0 5/02
Design position for busy UK based design consultancy with a property focused client base.
G e ne r at o r C r e at i v e C o n s u lta n t s , S ur r e y, U K 21/0 3/0 0 – 3 0/0 6/0 0
Designer for UK design consultancy with large corporate clients including Virgin Atlantic Airlines and Halifax Group Treasury.
R E F E R E N C E S /
• Dean Hastie. Design Director, M&C Saatchi
• Phil Spedding. Creative Director, Deloitte
• Paul Carter. Senior Art Director, Six Black Pens
