Lindsay Hernandez

Lindsay Hernandez Wichita, KS 67209​ |​ - ​|​-linkedin.com/in/lindsay-hernandez-68b14a94 CORE STRENGTHS Project Management / Sales & Marketing / Customer Relations / Effective Communication / Financial & Budget Analysis / Strategic Planning / Market Research / Virtual & Remote Experience PROFESSIONAL EXPERIENCE Zhivago Partners, ​Remote/Part Time, Independent Contractor Social Media / Influencer Marketing ​(11/2019 – Current) ▪ Support business development of clientele by connecting with various podcast hosts to secure guest spots on their show - this includes “cold-emailing” hosts of the podcast and connecting them with clients ▪ Post social media content (via Sendible) to client pages including LinkedIn, Twitter, Facebook and Google My Business ▪ Prepare monthly social media reports ▪ Communicate updates with team and clients on various Slack channels Morgan Stanley, ​Wichita, KS Registered Associate ​(08/2017 – 09/2019) ▪ Supported business development of clientele by developing customized financial plans and asset allocation proposals, designing tailored reporting for new and existing clients, and executing marketing strategies ▪ Prepared performance measurement for institutional clients by computing account performance, analyzing investment portfolio holdings, and generating quarterly investment performance ▪ Increased company’s market exposure through effective website supervision and email campaigns ▪ Implemented Salesforce software and managed team activity and interactions ▪ Developed presentation materials and proposals to assist Financial Advisors in obtaining clients’ business ▪ Conduct client / account meetings with or on behalf of the Financial Advisor Textron Aviation, ​Wichita, KS (2015 – 2017) Associate Product Marketing Manager ​(04/2016 – 05/2017) ▪ Effectively managed strategic marketing campaigns for 19 global service centers and sales team with annual revenue target of $1.6B ▪ Tracked return on investment; averaged 30% click rate on all electronic marketing campaigns ▪ Coordinated with internal and external creative agencies to create the components for each campaign including digital advertisements, marketing videos, and email blasts ▪ Managed budget by tracking and updating budgetary guidelines and communicating to the department Aftermarket Sales Associate​ (06/2015 – 04/2016) ▪ Provided operational and analytical support to the Aftermarket Sales organization ▪ Accurately tracked and reported monthly metrics to leadership team ▪ Served as liaison of sales organization throughout various areas of the company: Marketing, Engineering, CRM Support, and other internal capabilities ▪ Provided internal data research to current sales team related to sales history, market trends, and identifying new improvement initiatives ▪ Executed data analysis vital for annual short term and long term strategic plans including tracking budgetary goals and restrictions throughout EDUCATION AND LICENSURE Wichita State University Bachelor of Business Administration in Finance Licenses: ​Series 7 – General Securities Representative; Series 66 – Uniform Combined State Law ADDITIONAL SOFTWARE​: ​Zoom, Slack, Sendible, Salesforce, Loom, LastPass, Qvidian, Dropbox, Skype, G-Suite, Microsoft Office Suite including MS Outlook, Word, Excel, PowerPoint, and SharePoint