Lindsay Fitz-Gerald

Innovative, Dynamic Achiever committed to assessing Customer needs & creating mutually beneficial partnerships and cutting-edge solutions.

I have primarily digital media marketing experience, more specifically:

-Designed branded graphic assets for various high-profile beauty industry clients

• On-site photography for original content shoots to use on client social channels and promotional ads for print and digital. 

• Pre-populated social content through platforms such as AgoraPulse, Buffer, and Later for all clients. 

• Functioned as the primary client contact for our larger accounts and worked closely with clients on developing social campaigns around new product launches.

• Sourced, developed and maintained relationships with business and consumer based influencers including celebrity stylists, lifestyle bloggers, makeup artists and salon owners. 

• Supervised influencer gifting/seeding strategies and developed product briefings for influencer placement expectations. 

• Managed, executed and designed native advertising for clients on all social channels. 

• Designed branded decks and presentations for clients and new business pitches. 

• Utilized social monitoring platforms, such as Hoot Suite and Buffer, to create EOM reports for all clients and influencer placements. 

• Researched social media trends and implemented new tactics in client social strategies. 

• Worked with clients on developing monthly KPIs to track social performance goals.