Lina Bošković
DIGITAL MARKETING MANAGER
WORK
CONTACT
EXPERIENCE
Digital Marketing Manager
Taramount film
FROM NOVEMBER 2019
Kralja Milana 26,
11000 Beograd
Serbia-
-
/linaboskovic
Developing the overall digital and communication strategies for
Disney, Universal IP, Paramount Pictures and domestic movies in
Serbia. Planning digital marketing campaigns, including web, email,
social media and display advertising. Maintaining social media
presence across all digital channels. Measuring and reporting on the
performance of all digital marketing campaigns. Examples: digital
strategy for movies Star Wars, Frozen 2, Mulan, new Bond movie etc.
Social Media Manager
The Coca - Cola Company,
JUNE 2017 - NOVEMBER 2019
EDUCATION
Management in culture,
Faculty of culture and Media
Belgrade,-
COURSES
Belgrade 2019, Blueprint training
by Facebook
Belgrade 2018, AcademIAA advertising program
Belgrade, 2018 - Assertiveness skill
by Coca-Cola University
Warsaw, 2017 - Influential skill by
Coca - Cola University
Belgrade, 2018 - Coaching course,
Dr Jelena Pavlović
Squared Online, 2018 - digital
marketing program for
tomorrow’s leaders
2019, Project Manager for Global - Leading global digital project,
implementing digital tools (apps, AR filters, Gifs) for brand Fanta
within all markets in the world and coordinate between several
agencies.
2019, Local Brand Project - Project Lead on implementing promo and
limited edition bottles inspired by the latest Star Wars movie.
2017 - 2019, Social Media Manager - creating digital strategy and realtime content; brief, co-ordinate and follow up of campaign planning
with different agencies; interacting with consumers; use and
implement dashboards and measure success and ROI of owned
digital programs and pilots
Ad/Pub Manager for 20th Century Fox
MCF MegaCom Film,
APRIL 2015 - MAY 2017
Leading and coordinating marketing team of 5 people; developing
overall marketing strategies and plans for more than 80 movies
studio, indie and local movies; creating marketing budgets; executing
the marketing strategy; organizing wide range of movie events;
finding and exploring new partners; presenting and creating
marketing presentations.
Executive Director
Kids Film Festival
JUNE 2014 - MAY 2017
Leading and managing development and implementation of the
Festival’s vision and strategic plan; Leading and coordinating
festival's team; Coordinating activities; Creating marketing
campaigns and participating in their realization, Writing projects.
SKILLS
Creative writing
Multi-tasking
Time management
Design thinking
Design Sprint
Agile Methodology
Scrum
Influential skill
Product Management
Organizational skills
Creating Presentations
Digital Management
Community Management
AWARDS
2019 - The Coca-Cola Company,
3rd place in first organized
digital hackathon (team award)
2018 - The Coca-Cola Company,
Award for Real-time digital
marketing in CEE (team award)
2017 - The Coca-Cola Company,
Award for Best Community
management in CEE
(individual award)
2016 - 20th Century Fox,
International award of
excellence for 3 movies
(Deadpool, Miss Peregrine's
home for Peculiar Children,
Logan)
Program Coordinator
Auteur Film Festival
OCTOBER 2014 - MAY 2017
Editing and writing festival's program magazine; Leading and
overseeing development and implementation of the Festival’s vision
and strategic plan; Coordinating activities between teams; Managing
Social media pages and leading communication strategy
PR & Digital Communication Manager
MCF MegaCom Film
SEPTEMBER 2013 - APRIL 2015
Developing the overall public relations plan and communication
strategies, creating promotional content; organizing the wide range of
promotional events: building strong professional relationships with
media professionals; managing the company’s web page and SM
pages of not only company pages, but also famous actors and movies
(Milos Bikovic, Tamara Dragicevic, Aleksandar Radojicic, Bicemo prvaci
sveta...)
Stage and Project Manager
Theatrical performance ''Opomena"
FEBRUAR 2013 - SEPTEMBER 2013
Organizing the three-days audition for young actors which involved
more than 200 applications from Serbia and abroad; organizing and
providing the space for the rehearsals; working as a stage manager
and prompter, organizing the guest performances in Serbia and
abroad.
Organizer
Theater ''Atelje 212''
MARCH 2012 - FEBRUARY 2013
Making the theater's repertoire and coordinate with other theaters in
Belgrade; Organizing guest performances in Serbia and abroad,
Organizing the play "Zoran Djindjic", directed by Oliver Frljic and the
play "50 strokes'', directed by Ana Grigorovic - organizing the
rehearsals, coordinating with technical and artistic teams; Coordinate
the organization of the International Festival ''Muci days 2012.''
Assistant Director
National Theater in Belgrade
DECEMBER 2011 - MARCH 2012
Working as an organizer and assistant director for a play ''The Glass
Menagerie" (Staklena menazerija), directed by Radoslav Milenkovic.
Organizing the rehearsals, coordinating technical and artistic teams,
writing mise en scene.
How well you can write? Well, I can show you cause calligraphy is what I like.
O n the other hand, my favorite relaxation is cycling.
B elieve me, I shall travel the world by my bike.
B ut when I have time for myself I love writing.
I n any case I love to read good book and sometimes hike.
Either old&artistic and super-hero movie excites me
S o meet me and discover what I am like.
