Lin Ruifeng

RUIFENG LIN -- GENERAL MANAGER ABOUT ME Driven, results-focused sales expert with 10 years of experience as an entrepreneur, a business development strategist, team leader and workflow process improvement enthusiast. Dedicated and customer-focused with a successful proven track record in leading highly performing teams to meet or exceed objec ves. A tac cal and inspiring team builder with experience in staff training, team development, and delivering quality end results. Strong team management, indepth product knowledge and cri al decison manking skills. Experience in leading and ini a ng marke ng ini a ve and strategies. SKILLS NEW BUSINESS DEVELOPMENT STRATEGIES AND GOALS INTERPERSONAL SKILLS COMMUNICATION AND WRITTEN SKILLS LEADERSHIP FAST LEARNER TEAM TRAINING AND DEVELOPMENT PROBLEM SOLVING SALES EXPERTISE STRATEGIC AND ANALYTICAL SKILLS PRESENTATION SKILLS ECOMMERCE WORK EXPERIENCE BRAYCO PTE LTD Singapore Mar 2017 - Mar 2021 General Manager • Set up Business Centre in Singapore. • Acquire and plan warehousing system. • Coordinate overseas shipment of inventories. • Spearhead sales with marke ng campaign in Mailchimp, eCommerce, mailers, Qoo10, Lazada, Carousell and coldcalling. • Develop effec ve and efficient brand and marke ng plans across online and offline channels. PERSONAL DETAILS • Develop effec ve business strategies, systems and procedures. Date of birth 1st Feb 1985 • Hire and lead a team of 6. • Build strong rela onships and communica on with customers, staff and stakeholders. Na onality Singaporean • Oversee overall P&L, budge ng, cash flow and forecas ng and sales performance. Marital status Married • Understand key marke ng performance metrics and tracking tools to provide campaign results, analyses and forecasts and report to senior management on a regularly basis LINKS • Training and mo va ng employees to achieve service quality and sales target. Linkedin: h ps://www.linkedin.com/in/ruife ng-lin-0a33b458/ • Research and iden fy growth opportuni es and compe • Presented excellent sales pitch with strong nego a ng and persuading skills. • Conduct weekly and monthly mee ngs to review on processes and sales target. EDUCATION BACHELOR OF ARTS Royal Melbourne Ins tute of Technology - SIM / Singapore / 2011 • BA Business Management ons. • Achieved 50% sales growth year-on-year. ALLIED FOODSERVICE EQUIPMENT SINGAPORE Mar 2016 - Mar 2017 Assistant Sales Manager • Developed new marke ng campaign that increased annual profits by 30%. • Major in Finance • Responsible for the management and maintenance of client accounts. • Minor in Marke ng • Building and maintaining good rela onships with client. • Iden fy sales opportuni es in the market. HIGH SCHOOL DIPLOMA • Cold-calling and visits to poten al customers. Temasek Polytechnic / Singapore / 2004 Diploma in Business Process and System Engineering. KINTARO BENTO LLP SINGAPORE Mar 2014 - Mar 2017 Entrepreneur and Co-founder • First Business Venture in F&B industry. • Conceptualise, plan and set up Japanese concept casual dining establishment. • Responsible for all financial aspect of the company. • Implement marke ng strategies and campaign. • Monthly P&L, budge ng, forecas ng, cash flow, payroll and purchasing. SHANGRI-LA’S RASA SENTOSA RESORT & SPA SINGAPORE Aug 2012 - Feb 2014 Assistant Cost Controller • Internal Transfer from Shangri-La Hotel Singapore and report directly to the Financial Controller. • Lead a robust team, overseeing 6 restaurant’s Profit & Loss. • Conduct monthly Cost Mee ng with restaurant managers to review the cost aspect of their accoun ng ledger. • Work closely with Central Purchasing Department to nego ate pricing with suppliers. • Conduct assessment of supplier pricing, hygiene standard and also request of tendering from supplier quarterly to ensure best cost and bargain from suppliers. SHANGRI-LA HOTEL SINGAPORE Aug 2011 - Aug 2012 Finance Manager • Started as a Corporate Trainee specializing in Finance, undergone 3 months intensive finance course with Shangri-La Academy in Zhuhai (China). • Hold a managerial role in finance department maintaining Hotel’s General Ledger, reviewing journal entries and preparing monthly expenses analysis. • Report and guided by the Financial Controller, administering and supervising departments such as Accounts Payable, Accounts Receivable, Payroll, Income Audit, Credit, Central Purchasing and Cost Control. DBS BANK LTD SINGAPORE Aug 2010 - Aug 2011 Analyst, Cards & Unsecured Loans • Conduct credit reviews and approvals for unsecured lending products such as Credit Cards, Student Loans, House Loans, Cashline and Car Loans. • Engage and work closely with stakeholders to improve end-toend processes to achieve faster turnaround and increase produc vity. • Ac vely par cipate in the review of credit policies and provide recommenda ons on credit police to ensure key risks and controls are adequately address together with the guidelines from MAS. NIKE, BERCA INTERNATIONAL RETAIL DIVISION SINGAPORE Sep 2004 - Aug 2005 Sales Assistant • Driving sales result on a daily basis. Promo ng product technologies and advises on current sports trends. • Operate cash register, accept payments and generate accoun ng report. • Par cipate in stocktaking, logis c arrangement and procurement events. SIMPLICITY FOCUS CONSULTANT SINGAPORE May 2003 - Sep 2003 Intern Consultant • Internship role. • Embark client in produc on to achieve ISO 9001 as well as ISO 14000. • Develop proper workflow manual and proper accurate filling of documenta on system and processes. • Conduct training for all client’s employees as well as internal audit before the submission of ISO award. CANADIAN HIGH COMMISSION SINGAPORE Jan 2001 - Jul 2001 Administra ve Clerk • Temporary job during school term break. • Performing administra ve work and data entry. ACHIEVEMENT, ACTIVITIES AND AWARDS Le Wilkie Estate Jan 2021 - Present Management Council - Treasurer Shangri-La Singapore Dec 2011 General Manager for Corporate Trainee Program class of 2011 Temasek Polytechnic May 2003 Produc on Crew Commi ee Member and Best Stage Crew Award Dec 2000 Good Conduct Award in Secondary School Dec 2001 Good Conduct Award in Secondary School Jan 1999 - Dec 2001 Basketball Club President and Team Captain Jan 1998 - Dec 1999 Class Chairperson in Secondary School Dec 1998 Most Improved Student Award