Limin Zheng

Limin Zheng User Experience Designer Liminzheng.com-linkedin.com/in/limin-zheng-design (- Hangzhou, China Work Experience Education Alibaba - Alibaba Cloud / Cloud Security Guangdong University of Technology AUG.2018 - PRESENT SEP.2012 – JUL.2015 UX Design Expert - Directed the overall product design of “Cloud Firewall” and drive the business performance enhanced by 280%, users increased by 250%, and production utilization rate increased by 170%. Master in industrial design engineering (major in Internet product Interaction Design) - Developed the cognition process for “Web Application Firewall”. The process amassed the largest market share in the Asia-Pacific region. National University of Kaohsiung - Formulated design pattern “Sense of Security” (perception, cognition, action, and trust) applied in 20 products. Alibaba - Alibaba Design / Content Strategy AUG.2018 - PRESENT UX Design Expert - Initiated “The online 2020 Alibaba Cloud Design Center Yearbook” over twenty Media Outlets, which reached 100,000 PV (page view) and gained 6400 new followers within one week after publishing. - Managed Design Publicity in “Alibaba Cloud Design Center.” The Official Account followers and articles increased more than 400% during 9 months. Winned Alibaba Design Individual of the Year 2020. Alibaba - Alimama / Online Advertising JUL.2015 – AUG.2018 Senior UX Designer - Initiated project OMEGA, combined with AI to achieve better business performance (ROI) for merchants, up to 120% averagely. - Provided Ads content creation guidance for merchants, drafted 22 articles for a column, and recorded 1 online course. - Improved the design of the start-up product “Unidesk”, which falls within Uni-marketing framework. - Headed the Chinese largest icon website ICONFONT. The UV(user view) is about 200,000 per day. (you can visit it at www.iconfont.cn) SEP.2013 – FEB.2014 Creative Design and Architecture, Exchange Program. Hunan University SEP.2007 – JUL.2011 Bachelor in Material Shaping and Control Engineering (major in Mechanical Design) Skills Design: Interaction Design / Product Design / UI Graphics / Strategy Presentation / User Flow / Wireframe / User Growth / Persona / Storytelling / Wireframing / Prototyping / Organizing Workshops Research: Interview / Contextual Inquiry / Usability Testing / Data Analysis / Comparative Analysis / Statistical Analysis / Survey Tools: Adobe Photoshop / Adobe Illustrator / Adobe Audition / Final Cut Pro / Sketch / Figma / Axure / Keynote Soft: Communication / Problem solving / Teamwork / Leadership / Self-starter / Critical Thinking / Project Management