Lily M Macharia

Do you own a business or a brand?

I'll tell you what the difference is. If all your social media posts are selling your product or service full time, then that's a business. You're only focused on making money. And I understand that's one of your major goals but people don't want to be sold to.

A brand on the other hand, understands it's customers' pain points and seeks to solve them through their products or services. It solves by creating content that resonates with it's target audience and in turn, it builds credibility and people buy from them. A lifetime relationship is created that way.

A brand accomplishes a lifetime relationship with it's target audience by creating content that appeals in every step of the customer journey. And that's where my 2 years' experience comes into play for your business. 

Let me help you create brand soul essence that keeps you at the top of your customers' minds at all times. Content that makes them look forward to your posts because we've created a strategy that involves understanding their emotions through emotion mapping. 

I'm conversant with tools and software such as:

-Hootsuite, Buffer, Facebook creator studio (These are used for scheduling, analyzing your batch content)

-Sprout Social

-Later (Instagram scheduling and analytics)

-TweetDeck (Tweet scheduling)

-Coschedule(For content collaboration and scheduling)

-Asana, Trello (Project management)

-Slack (For communication)

-G-suite

-Dropbox