LILIBETH VÁSQUEZ
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www.linkedin.com/in/lilibeth-vásquez-medina
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Marketing Coordinator - Digital Marketing Specialist - Social Media Manager
Marketing Professional and Digital Marketing Specialist with more than ten years of experience in
multicultural and transnational environments, with skills in planning and developing communication
strategies around a brand's community.
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Digital Marketing
Social Studio (SalesForce)
Social Bakers
Hootsuite
MeisterTask
Meta Business Suite
Google Analytics
EasyBuy (Ariba)
Event coordination
Digital content programming
Copywriter
Commercial coordinator
POP in stores
Negotiation with suppliers
SAP
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EXPERIENCE
TOP BRANDS INTERNATIONAL, Panamá
2021 - 2022
A company based in Panama specializes in the marketing and distribution of prestigious brands.
Marketing Coordinator
April 2021 – July 2022
Planning, implementing and monitoring of the Marketing, Branding, and Advertising activities of Luryx
Perfumería and Luryx duty-free stores.
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I managed the marketing budget maintaining the action plans proposed to achieve the goals.
I responsibly led and supervised 4 indirect reports (3 creative teams and 2 Community Managers),
during ongoing monthly projects, through meetings and tools such as Google Planner.
I led the creative team renovation projects for 5 Luryx Duty Free stores on the Panama border;
Responsible for the supervision and strategy of the project, delegation of tasks, and final deliverables.
I successfully coordinated and executed opening events for 3 Pandora and Luryx Perfumería stores.
Together with the creative team, I created and implemented strategic marketing plans to fulfill monthly
sales of more than 12 Luryx Perfumery and Luryx duty-free stores.
For brand positioning, I coordinated the activations in more than 10 Luryx Perfumería stores, on special
dates such as the Month of the Homeland and Christmas.
I successfully carried out, together with the creative team, the launches of monthly campaigns, called
new launches, promotions, discounts, and anniversaries in more than 12 Luryx Perfumería and Luryx
duty-free stores.
I established commercial alliance agreements with Banco General and Banistmo.
I negotiated with suppliers for purchases of supplies and gifts for purchases for more than 12 Luryx
Perfumería and Luryx duty-free stores.
I led and ensured, together with the Community Managers team, the implementation of digital marketing
campaign strategies on social media networks such as Instagram and Facebook, monthly.
LILIBETH VÁSQUEZ
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I ensured and implemented digital marketing strategies, content programming in social media networks,
and activations in 4 stores for the positioning of the Pandora brand in Perú (@pandoraperuoficial), Chile
(@pandoraiquique), and El Salvador (@pandorasalvador_aeropuerto).
UNDERCOVER BOOTS, Panamá
2020
Panamanian brand that promotes art and culture, focusing on folklore, flora, fauna, and local designers.
Digital Marketing Coordinator
August 2020 – November 2020
Project manager, digital content strategy, and administrator of the brand's social media networks at a
national and international level.
• I successfully coordinated the launch of the #DHLUndercover collection (rain boots, rain capes, and
stuffed animals).
• I contributed to developing of the content strategy for social media media networks such as Instagram,
Facebook, Youtube, LinkedIn, and the website, for the launch of the new #DHLUndercover collection.
The collection was born in a commercial alliance between Undercover Boots and DHL.
• I monitored conversations and influenced the increase in sales generating digital campaigns with
traffic to the website and WhatsApp Business.
• I ensured that the creative team complied and delivered on time the development of the digital content
that was later programmed on Instagram and Facebook.
• I promoted tools such as Facebook Meta and Hootsuite for content programming on social media
networks, with a monthly content schedule.
2019 – 2020
MAKING BULLA, Panamá
Digital Marketing Agency willing to create strategies to boost your brand or business.
Community Manager
November 2019 – March 2020
Social media administrator for five mass consumption brands in Panama @ilove.panama @eccopanama
@tiempopanama @aloftpanama @dormidinapanama
• I contributed together with the creative team, to the development of the strategy and digital content,
fostering a sense of community.
• I monitored critical conversations and coverage of important events.
• I ensured that digital content development with the design area was completed on time.
• I promoted tools such as Facebook Meta and Hootsuite for content programming on social media
networks such as Instagram and Facebook, with a monthly content schedule.
NESTLÉ, Panamá
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Leading company in Nutrition, Health, and Wellness, which offers food and drinks, promoting the
importance of acquiring healthy lifestyles and contributing to improving the quality of life of children in their
first years of life.
Community Specialist
February 2019 – August 2019
Social media manager for the corporate brands of Nestlé Central America and Panama: Nestlé A Gusto
con la Vida, Nestlé for Healthier Kids, and the Youth Initiative.
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I successfully coordinated the launch of the Nestlé Central America recipes website according to the
established time.
I positioned the Youth Initiative program through an event with SUMARSE, which had a significant
reach on Nestlé's Corporate Instagram.
I improved the profiles of the Nestlé Corporate social media networks with added value content of the
brands, programs, and promotions.
LILIBETH VÁSQUEZ
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• I promoted, with a monthly content schedule, the programming of publications on social media networks
such as Instagram and Facebook.
June 2012 – January 2019
Commercial Administrative Assistant
Commercial and administrative support to the Communications and Corporate Affairs department.
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I centralized the information on the purchase orders of the communications department in a file that
facilitated the control of expenses and the search for suppliers by the Purchasing and Finance area.
I designed a step-by-step system for the department's purchasing process that showed the flow from
supplier creation to receipt of invoices at Nestlé offices.
I coordinated and participated in the billing process improvement project for ATL and Digital media
guidelines for all Nestlé brands for the 6 Central American countries.
August 2011 – June 2012
Sales and General Services Assistant
• I monitored the sales force in the company's GPS system implementation to monitor compliance with
visits to points of sales.
MATA & PITTI, Panamá
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Panamanian law firm specializing in offshore legal services.
Legal Production Assistant
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I standardized the process of monthly charges of the entities and foundations so that it could be carried
out in less than 15 days, each month.
EDUCATION
Bachelor of Marketing and Advertising
Laureate International Universities - ULACIT, Panamá
PROFESSIONAL DEVELOPMENT
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Digital Marketing Specialization – ADEN / 10 months.
English Level - Intermediate:
o Open English Course / 1 year.
o TOEFL Course at Cambridge Academy UK / 5 months.
o Conversational course in Italki / Currently.
The Complete Digital Marketing Course – Udemy / 3 months.
