Liliana Diaz Cruz
Project & Product Manager
-* linkedin.com/lilianadiazcruz * -
Project Manager for eCommerce & Product Manager for Digital Products. I specialize in creating & directing
cross-functional remote teams for web design and eCommerce. I've worked with international and local
companies in different countries (EU, USA, CO, and MXN) on B2C and B2B projects.
Great attention to detail and good communication skills. I’m ready to get hands-on projects, even with “basic”
tasks, and also lead diverse teams and projects. My skills range from the direction of projects in different areas
like eCommerce, web development, plugins creation, customer support, user centered and design.
Easily adaptable to different contexts. I'm a highly efficient, process-driven person that loves helping
companies or individuals reach their goals. If there's a chance to learn something, count me in!
+ I'm highly motivated by projects with growth opportunities that involve creation, sustainability, and social
responsibility.
Education
Experience
Agile & UX PM
AlphaM3ta LLC
- Build the Brief of the desired
Agile Methods for UX Design
Wellness & Generative AI
products based on the
January 2023
Product Manager
requirements.
Interaction Design Foundation
August 2023 - June 2024
- Communicate and create
(IxDF)
- Understand the capabilities of
strong relationships with diverse
ChatGPT from a systems design
teams and manufacturers.
UX Management: Strategy
and Tactics
January 2023
Interaction Design Foundation
perspective.
- Manage a large volume of
customer requests and
(IxDF)
understand the exact need for
UX Management: Strategy
and Tactics
- Research and convey complex
January 2023
Interaction Design Foundation
(IxDF)
Business Analysis for Project
Managers
May 2022
LinkedIn Learning
Product Masterclass: How to
Build Digital Products
May 2020
Product School
ChatGPT within their cases.
health-related (and scientific)
information in an educated,
reassuring, and professional
manner while in a real-time
environment.
- Maintain clear and accurate
communication and project
documentation.
- Create efficient workflows and
SOPs for the area.
Project Manager - Customer
Success
March to August 2023
- Build the customer Support
Department for a specific
project.
- Create efficient Workflows and
SOPs for Customer Success.
- Analyze customer data to
improve customer experience.
- Handle and resolve customer
requests and complaints.
- Maintain in-depth product
knowledge of the service offered
by the company.
- Coach team on customer
Product Manager - Product
success best practices.
Development
- Foster a positive team culture
SCRUM Study Agile Master
Certified (SAMC)
January & February 2024
and participate in team
- Find the right manufacturers
development including hiring,
July 2020
and advisors to build the desired
onboarding, and performance
SCRUMstudy - Accreditation
cosmetic products.
management.
Body for SCRUM and Agile
Education
Experience
Agile & UX PM
Tribe Interactive LLC
Scrum Fundamentals
Certified (SFC)
Web & Plugins Project Manager
July 2019
- Manage multiple web
SCRUMstudy - Accreditation
development, site design,
Body for SCRUM and Agile
optimization and marketing
Smart Project Management
projects.
December 2017
February 2021 - February 2023
- Define, document, and
improve internal company.
Smart Marketer
processes (SOPs and workflows)
Bachelor
BA in Graphic Design
2017
Universidad Nacional de
Colombia
BS in Environmental
Engineering
2016
Universidad de Los Andes
“Quiero Estudiar” scholarship
awarded for 7 semesters
- Manage clients' expectations &
requests.
- Digital products management
(Plugins & Services).
- Perform market research &
internal data analysis.
-Overseeing site launches,
repairs, updates, and server
moves.
-Q/A of sites, functionality and
plugins before delivery.
Other
Registered Yoga Teacher
RYT 200
March 2024
Kimara Yoga School - Yoga
Alliance
- Manage prospect data.
Digital Onda LLC
-Selection of new countries and
routes according to shipping
timeframes and pricing
-Stock management according
to sales forecast
-Campaigns Ads and
distribution in European and
Latin American locales (DE, AT,
CH, DK, IT, ES, UK, SE, BR, AR, CO)
-Design and implementation of
custom-made CRM & Sprints
-Recruitment & Training for new
Customer Support Agents
-Monthly productivity reports
and payroll for eCommerce
branch
Project Management for
eCommerce & IT development
October 2017 - June 2019
- Design and implementation of
custom-made CRM & Sprints
based on SCRUM Methodology.
November 2019 - December 2020
- Ensure the IT workflow.
- Coordinate designers and
developers to deliver webpages.
Spanish
- Direct client communication &
Italian
expectations.
- Build the Brief of the desired
products based on client
Skills
and manufacturer’s pricing
Owner
to ensure agency growth.
English
sale based on market trends
Product Manager & Product
- Managing timelines and tasks
Languages
-Selection of new products for
requirements.
- Remote Teams Management
The Lexiun Group
- Executive Leadership
Netherlands
- Digital Product Development
COO - Chief Operating Officer
- User Experience UX
September 2018 - June 2019
- Customer Requirements
- Handled different departments
- Knowledge Management
(Fulfillment, Customer Support,
- Art direction
Products & Campaigns, PM and
- Customer Engagement
IT) inside the business structure
- Agile & Scrum Methodologies
for the eCommerce branch.
- Overview of landing and
checkout pages + basic QA.
- Ensuring and establishing
workflows to improve
productivity.
- Assigning tasks and
timeframes according to needs.
- Verifying processes in different
departments (mainly IT and
Products) and following up on
responsibilities and goals.
- Campaigns content and
translations in different
languages.
- SOP creation.
To review the complete work
experience and client references please check LinkedIn
-* linkedin.com/lilianadiazcruz * -
