Summary of Qualifications
Over five years of experience in providing strategic creative solutions in developing and implementing engaging content for blogs, magazine articles, websites and web copywriting, social media campaigns via Facebook, Twitter and Instagram, PR and influencer marketing strategies, print marketing collateral and packaging and proactively conducting market research on new target markets and the latest industry trends and social media monitoring tools such as Tweriod and HyperAlerts with a proven track record working with lifestyle brands, tourism organizations, marketing agencies and media outlets on coordinating leading interactive promotions for multi-channel campaigns in a variety of industries including sports/fitness and tourism/hospitality. Proficient in Hootsuite, SproutSocial, Facebook, Twitter, Instagram, Google+, LinkedIn, MyEmma, CRM systems, Wordpress, Google Alerts, MS Office, Photoshop, InDesign, Illustrator, MailChimp, Constant Contact, Google Adwords and Analytics, basic HTML, blogger outreach and Joomla
Professional Experience
The Kirk Group, Vancouver, BC
Director of Social Media/Senior Communications Specialist March 2014-November 2016
Utilize Sprout Social to implement and manage effective social media campaigns via Facebook, Instagram and Twitter to advertise ‘NASH’-the documentary feature film, UFC Gyms and Steve Nash grand openings, resulting in sold-out events. Influencer outreach strategies resulted in extensive press coverage and increased attendance for exclusive Steve Nash group fitness classes such as BollyX. PR campaigns that I developed for Peter Dacunha and Black Land led to extensive coverage at TIFF 2015 for Peter's two films and Black Land making it to the Top 5 out of 120 films in the Cinecoup Film Accelerator with interviews from notable horror media outlets and mainstream media.
Produced and coordinated social media strategies for clients such as Steve Nash Sports Clubs for the red carpet premiere of the Nash film documentary and received coverage from LA based media outlets such as Hollywood Insider
Developed PR campaign for actor Peter Dacunha at the Toronto International Film Festival resulting in coverage for his two films from mainstream, influential bloggers and online media outlets
Obtained media coverage for the horror film Black Land leading it to move from the Top 60 to the Top 5 in the Cinecoup Film Accelerator.
Developed creative scripts for radio spots on The Zone 91.3 FM and Sonic 104.9 advertising grand openings and charity events, resulting in sold-out events.
In Retrospect Writing Services, Vancouver, BC
Owner, February 2008-Present
Pitch story ideas and write articles for several publications including Jeweller Magazine, EAT Magazine and The Village Vibe. Produce creative, compelling and persuasive keyword-rich, SEO optimized sales copy for PR campaigns, websites, print advertising, develop social media strategy and provide email marketing for local clients in tourism, technology and community initiatives. Maintains In Retrospect Blog to cultivate relationships with current and prospective clients, as well as share pertinent and interesting information on tourism and culinary events.
Developed tourism blog series for Inside Vancouver known as ’48 Hours in Vancouver’, illustrating activities for different target audiences to do with two-day trips to YVR.
Contributing business writer for industry publications such as Jeweller Magazine
Featured and contributing writer for Fernwood NRG’s Village Vibe. Conducted interviews for local businesses, culinary events and news in the Fernwood neighborhood and wrote articles based on interviews, promoting grand openings, business expansions and fun events.
Produced keyword rich sales content for websites, event flyers, brochures, print ads, email campaigns, press releases and other marketing collateral for clients such as Racks International
CTV Vancouver Island, Victoria, BC
Social Media/Web Producer, October 2011-March 2012
Oversaw the day-to-day execution of social media initiatives. Evaluated and optimized each campaign to ensure success. Partnered with cross-functional teams to develop the vision, engaging content and execute online contests on behalf of clients such as the Victoria Symphony by scheduled deadlines.
Created copy and content for social media campaigns promoting news stories, contests and promotions successfully increasing the fan base by 107%
Executed and managed 5 online contests to increase customer loyalty for key clients including the Victoria Symphony and Royal BC Museum
Managed an online contest for Dance Victoria’s Ballet Nacional de Cuba resulting in 60 entries, the highest number of entries to date for a week-long contest
Oversaw web updates and provided editing for CTV personalities’ biographies, sponsored events and contests
Volunteer Experience
Island Professional Events Network (IPEN), Victoria, BC
Director of Social Media,- Board of Directors, May 2012-June 2013
Manage social media presence and content updates for IPEN via Twitter, Facebook and LinkedIn to inform members of new, upcoming events and promotional activities. Responsible for planning monthly and annual events such as tradeshows to provide professional development opportunities for members, raise awareness and funding for the organization.
Developed- IPEN social media plan with regularly scheduled content updates leading to a 20% increase of IPEN’s fanbase over two months
Organized media panel event for the purposes of professional development for event planners, to assist them in fostering positive relationships with various print, TV, radio and online media outlets
Education
Simon Fraser University, Burnaby, BC
Bachelor of Arts; Communications (concentration in Media) - 2010
Extended Minor: English
Publications
Jeweller Magazine, 5 free methods to boost your publicity game now, April, 2016
Jeweller Magazine, Turn Instagram Into a Shopping Delight, April, 2015
Eat Magazine, Pimm’s Brunch Launch at Sauce Restaurant, July, 2012
Village Vibe, Artisanal food with flavour & all that jazz-just like Szasz, June, 2012
Village Vibe, Tonic refreshes: Purity, health and strong relationships are key to Tonic Spa-Tique’s Success, April, 2012
Parksville-Qualicum Beach News, Resorts Reaping Benefits from Growing Event, February, 2012
