Lilian Raji

Strategic Marketing Executive & Luxury Brand Specialist

For over two decades, I've served as a strategic communications advisor and Fractional CMO to some of the world's leading luxury brands, transforming struggling companies into market leaders through data-driven marketing strategies and compelling brand narratives.

Proven Results That Matter

My track record speaks for itself: I've secured over $100 million in client funding, generated 600% demand increases for emerging brands, and consistently placed client stories in top-tier publications including The New York Times, Wall Street Journal, Bloomberg, and Forbes. Most notably, I led the strategic transformation of WatchBox from a regional retailer into a global luxury watch platform, culminating in a $100 million investment from Hong Kong investors and subsequent funding from high-profile investors including Michael Jordan.

Strategic Expertise Across Multiple Disciplines

My comprehensive skill set spans the entire marketing spectrum. I excel at luxury brand positioning, having guided international companies through successful U.S. market entries via partnerships with French, Italian, and Quebec trade commissions. My digital marketing expertise includes SEO optimization, social media strategy, content marketing, and performance analytics using platforms like Salesforce, HubSpot, and Google Analytics.

As a copywriting specialist, I craft compelling content that resonates with affluent audiences. My writing has appeared in Forbes, where I contribute "The Pursuit of Luxury" column, and National Jeweler Magazine, where I've penned the advice column "Dear Lilian: The PR Advisor" for over a decade.

Full-Service Marketing Leadership

Whether serving as a Fractional CMO or leading specific campaigns, I provide comprehensive marketing leadership including strategic planning, team management, budget oversight, and performance optimization. I've successfully managed multi-million-dollar marketing budgets while consistently delivering measurable ROI.

My event marketing expertise includes orchestrating high-profile launches and experiences, from bi-coastal Fashion Week and Emmy Awards campaigns to securing organic product placements in blockbuster films like "The Hunger Games: Catching Fire."

Industry Recognition & Thought Leadership

Beyond client work, I'm recognized as an industry thought leader, serving on executive committees including the United Nations Women 2016 Conference and earning recognition as eWomenNetwork's International Emerging Leader of the Year. My certifications include HubSpot Digital Marketing, Meta Blueprint, and Venture Mentoring Team certification.

The Bottom Line

I help premium brands attract customers who don't mind paying more for quality. Whether you need strategic marketing direction, compelling content creation, or comprehensive campaign execution, I deliver hands-on expertise with measurable outcomes that drive sustainable business growth.