Ligia Adam

Ligia Adam Brand & Product Growth Strategist | Corporate Communications | Digital Transformation Bucharest, Romania | ligia.adam[at]gmail.com | - | LinkedIn Professional Summary Senior Marketing & Communications leader with over 13 years of experience in brand strategy, corporate communications, and digital transformation. Proven ability to lead high-impact campaigns, strengthen stakeholder engagement, and manage communications across diverse markets. Adept at navigating complex environments, managing cross-functional teams, and aligning communication strategies with business goals. Recognized for driving growth, innovation, and consistent brand positioning. Key Skills • Strategic Communications Planning • Public & Media Relations • Crisis Communication Management • Brand Development & Positioning • Stakeholder Engagement • Team Leadership & Development • Digital Communication Strategy • Fluent in English and Romanian Professional Experience Head of Marketing | Digital Nation March 2020 – August 2021 | Remote, Romania - Led marketing and communication strategy for national digital transformation programs impacting 35,000+ teachers, 3,000+ NEETs, and 1,000+ SMBs. - Managed cross-functional team and budgets, executing brand campaigns and demand generation efforts. - Strengthened strategic partnerships and stakeholder communications across public and private sectors. Country Marketing Manager | Lenovo April 2019 – January 2020 | Bucharest, Romania - Developed and executed 360° marketing plans across digital, retail, and channel marketing. - Supported market positioning and co-marketing initiatives for B2B, SMB, and consumer segments. - Collaborated with regional/global teams to ensure local brand relevance and alignment. Global Marketing Communications Manager | Bitdefender March 2011 – September 2016 | International - Led Analyst Relations and Gartner MQ evaluations to support global product positioning. - Managed international product launches and media representation at CES, MWC, and Gitex. - Secured 100+ media placements in tier-one publications and directed global social media strategy. Digital Transformation MarComm Officer | Various Clients April 2015 – July 2019 | Remote, Europe - Delivered communications strategies and product marketing for civic-tech, government, and nonprofit clients. - Co-founded a civic-tech NGO and recognized in Forbes 30 Under 30 Romania for digital innovation. Online Communication Manager | Millennium Communications September 2009 – March 2011 | Romania - Managed digital campaigns for Samsung, Mercedes-Benz, and UNICEF Romania. - Directed Romania’s first social media product launch and UNICEF’s first online fundraising campaign. Online Communication Executive | Standout July 2008 – May 2009 | Bucharest, Romania - Executed digital advertising and blogger relations campaigns for brands such as Lays, Orange, and Dove. Education, Certifications & Courses • Master's Degree in Political Communication & Election Marketing • Bachelor's Degree in Communications & Public Relations • Certified in EU Project Management, Google UI/UX, HubSpot Inbound Marketing • LinkedIn Learning: Generative AI, Strategic Thinking, Conversational AI, Digital Transformation Languages • Romanian – Native • English – Full Professional Proficiency • French, Spanish – Limited Working Proficiency