Liam Dickson

Liam Dickson - - New York, NY Senior Content Writer 6+ years experienced Senior Content Writer highly skilled in spearheading a team of in-house content writers and freelancers. Adept at publishing creative content for social media marketing, blogs & newsletters by complying with SEO guidelines. Proficient in deploying tools such as Google Analytics & AdWords to optimize and update the content for increasing organic traffic, drive engagement and enhance overall user experience. KEY SKILLS • Keyword Optimization • Content Writing • Copy Writing • Editing & Proofreading • Training & Team Management • Blog Writing • Search Engine Optimization • Email Marketing • Brochure Making • Client Relationship Management TECHNICAL SKILLS   Hootsuite • SEMrush • Google Analytics • Google Adwords • WebMasters • Notepad++ • WordPress Amazon Product Description PROFESSIONAL EXPERIENCE Digital Ninja Marketing Agency; Twin Falls, ID. Content Writer Idaho Falls, US | Jul '19 - Present Digital Ninja Marketing Agency is a digital marketing company. As the Content Writer, I am tasked to create unique and optimized content for the company’s clients. The types of content that I have written include blogs, articles, manuals and guidelines, e-books, marketing content, and product reviews. Forwards a Request for Information (RFI) sheet to the company’s client; information that was given by the client shall provide the discussion points for the preliminary meeting. Conducts preliminary research on content requested by the client; research shall cover the topic, title, keywords, and references. Prepares the working outline for all content team, paid ads group and SEO professional copies of the keyword summary Creates optimized content that adheres to the requirements of the client; the requirements cover tone, length, keyword density, and the location of keywords. All completed work is subject to a QA process: Grammarly for spelling, grammar, and conventions; Copyscape for originality, and Readable for ease of reading. PODEAN Marketing Agency, New York. Content Writer New York, US | Oct19 - Present PODEAN is a marketplace marketing consultancy that mainly deals with Amazon product description. As the Content Writer, I am tasked with the below duties:      Creating superior quality content to voice the client’s product features and quality. Integrating call-to-action expressions persuading potential customers to make a purchase. Providing In-depth products’ information to promote informed buying decisions Curating concise and crisp Amazon product description content that enables, prospects to become buyers. Incorporate SEO keywords in alignment with amazon's search engine to enhance top-search placement for the relevant descriptions. FREELANCE WRITER Multiple Clients | Feb '17 - Present Responsible for researching and writing articles about various subjects such as leadership, management and career development . Drafting compelling, accurate, creative articles that reflect departmental messages and policies. Playing a vital role in driving the marketing efforts forward by strategically writing punchy content. Identifying needs and gaps in content and recommending new topics to write about. Producing written materials such as text and articles at the request of clients for previously agreed fees. Reporting to an editing manager and the chief editor on a daily basis. Writing, editing and proofreading text. Carrying out site visits and interviews with people. Making sure that any written work does not violate copyright laws. Ensuring that all facts and statements in any written work are true. Devising and establishing editorial style sheets and templates for future use. Forging relationships with stakeholders in order to best understand what the client needs. Undertaking research into subject matter to find facts and key information. Undertaking background research including desk-based research.As the Content Writer, I am tasked to create unique and optimized content for the company’s clients. The types of content that I have written include blogs, articles, manuals and guidelines, e-books, marketing content, and product reviews. ShoppingMart.Com Senior Content Writer New York, NY | Mar '17 - Dec '18 A leading e-commerce platform with 10k employees generating revenue of USD 15 Million Keywords Optimization & Client Relationship Management Created interesting posts for the company's major clients on social media with zero plagiarism Deployed Google Ads Keyword Planner to find the top ranking keywords to write keyword optimized blogs Maintained Excel sheets to manage the total number of posts needed to be posted on a weekly basis; ~ 40 posts weekly Knowledge Tranfer (KTs) & Site Ranking Arranged KTs and assigned topics to employees to train new writers in SEO and latest tools & equipment Tracked daily site ranking and CTR through SEMrush and Google Analytics & increased organic traffic on the website Web Content & Team Management Wrote ~4000 words daily by creating articles, blogs, news, outreach and social media content Spearheaded content writing team of 50 members & edited their work to make it 100% plagiarism-free & error-free Interviewed 50+ candidates and trained 20+ interns & new recruits Editing & Copy Writing Promoted the website through email marketing and acquired 25+ new clients Communicated with 100+ freelancers, assigning them topics & editing their blogs Coordinated with the designing team to create relevant infographics & rendered feedback & suggestions Orchestrated copywriting work such as pamphlets, brochures, banners & organized offline promotional events Updated & edited 200+ old blogs published on the company's website with new keywords to improve their SEO rankings KnowledgeWorld.Com Content Writer New York, NY | Jul '18 - Feb '19 A leading education platform with 2k employees generating revenue of USD 2Million Email Marketing & Web Content Writing Orchestrated 50+ emails per day to promote products and services leading to a 30% increase in sales Wrote 3+ blogs & articles spanning 700-800 words by maintaining 100% quality with zero plagiarism Social Media Marketing & SEO Edited & updated the old posts by complying with SEO guidelines & proofread the posts sent by 10+ freelancers Created content for social media for various platforms such as Facebook, Instagram & Twitter; increased traffic by 10% of reading. EDUCATION Certifications(Ultimate Web Content Writing Masterclass+Power words eBook) Udemy | Jun '11 - Jun '13 One of the leading online training sites in the US Top 10% of the class Bachelors in English University of New York One of the leading universities in the US Top 5% of the class Languages: English, Spanish, French New York, NY | Jun '14 - Jun '17