Lewis Farrell

- Lewis E. Farrell - Accomplished, hands-on, senior strategic digital & offline marketing & change management executive with visionary leadership in strategic branding, product marketing, events, research and marketing internationally and domestically for Fortune 500 technology brands amongst others. Using best practices in change management, builds strong global teams, partners and agency cooperation for delivery of integrated strategic programs. Drives measurable business returns by tapping the passions that wow customers, clients and senior management. Executes with precision through building and implementing new business processes for measurable, repeatable, and accountable results. Proven success in building and implementing product marketing strategies that drive brand awareness, revenue and preference. • Extremely knowledgeable in Blockchain, SaaS, Cloud, IOT, Big Data, SMB, Enterprise IT, Life Sciences, Insurtech, and Finance/Fintech marketing. • Created multimillion-dollar global strategic marketing programs that generated tens of millions in revenue and value. • Seasoned change management team leader in start-up to large-enterprise company environments. • Experienced building and managing global teams in multi-language environments across diverse business cultures. • Trained employees in change management and communication principles leading to significant improvements in productivity. • Extensive work experience across Western Europe, South-East Asia, and North America. Professional Experience Lewis Farrell, Marketing & Business Development Consultant 10/17 To Present Independent consultant working with clients in Pharmaceutical, and Medical Device, Enterprise IT, SaaS, Big Data, Blockchain, Cryptocurrency companies across B2B, B2C and B2B2C. Some of my clients: CoinFlip.tech, Remote/Virtual – Head of Marketing • • • Responsible for leading CoinFlip’s marketing team Creating strategies for marketing teams, including digital marketing, advertising, communications and creatives Design branding, positioning, and pricing strategies NEM.io, Remote/Virtual - Chief Marketing Officer • • • • • Launched new brand into the Enterprise market. Created and execute the global marketing strategy plan including Digital and Offline marketing. Managed global marketing team & Co-ordinate public relations and additional partners, and third-partys Worked with Business Development to create leads and achieve revenue goals Developed key metrics for NEM’s marketing and communication channels BrightInsight Inc., San Jose CA • Director, Marketing – PaaS Regulated Healthcare Platform for Sensors, IoT, Apps, and Medical Devices • Produced and ran BrightInsight Ecosystem Event for 65+ Key-Opinion Leaders in BioPharma/Medtech. • Ongoing Competitive PaaS/SaaS BioPharm/Medtech market research and tracking. • Developed and implemented major digital media marketing push into Tier 1/2 publications Jointer Inc., Los Altos CA • Developed marketing and digital communications strategy for a Jointer/Element Zero • Creation of detailed STO Blockchain Marketing Guide (See recent LinkedIn article) • Definition of value propositions and analysis of target markets • Review of US and global blockchain regulatory environment and issues • Implemented/Ongoing social media programs, community management and bounty programs Propy Inc., Palo Alto CA (The Trusted Global Real Estate Platform based on Blockchain) • Developed overall Digital Marketing Strategy & Go-To-Market program with specific Goals and Success Metrics • Detailed Competitive review of over 240 competitors involved in Real Estate and Blockchain • Created Target Customer Personas and detailed engagement strategies • Reviewed all external agency relationships and made recommendations linkedin.com/in/lewis-e-farrell-b271784/ - Lewis E. Farrell - Silicon Valley Insurance Accelerator, San Jose CA • Developed leads, assisted production, created digital marketing and sales materials, and was “MC” & Speaker at the Blockchain Boot Camp, and InsurTech FUSION 2018 – Enterprise Risk Summit as well as helping to do the same for next Artificial Intelligence Boot Camp. • Authored white papers on Blockchain and its business applications in Commercial Insurance and Enterprise Risk Management as well as issues within the Regulatory area. • Identified needs, opportunities, technologies, companies, and investment groups that provided a path for Commercial insurers and Brokers to integrate new and emerging technologies. • Developed the digital insights and agenda by which SVIA and its members could initiate agile innovation and validation processes to test / refine or reject concepts and bring the ones with merit to life. • Integrated overall work and analysis into the SVIA innovation agenda for Summits, Innovation Boot Camps, Private Member Programs and the advanced technology projects that members implemented. Thinfilm Electronics ASA, San Jose CA 9/16 To 10/17 Director, Product Marketing & Business Development • Marketing lead for IoT B2C (SW App) and B2B NFC products, Temperature Sensor Smart Labels, EAS, IoT-CNECT o Created and expanded across all Marketing Requirement Documents o Created, designed and launched new product – IoT-CNECT o Developed Go-To-Market (Digital & Offline) for new Temperature Sensor B2B NFC, and EAS products o Launched new Temperature Sensor product line into the market to distributors • Future Products o Successfully performed Market Research, GTM, Pricing evaluation, for new products • Business Development o Closed 3 Pilots within first 90 days including new verticals/applications, continued to bring in new opportunities. • Introduced Blockchain technology to Products and Cloud o Filed new patents on Blockchain and NFC secure asset tracking and fraud prevention application. Model N, Redwood City CA 8/13 To 4/14 Director, Product Marketing, Life Sciences (Consultant) • Marketing lead for new corporate Strategic Market Initiative for mid-market Life Sciences in Big Data. • Launched new set of digital marketing programs to increase brand awareness and prospect engagement including Executive Briefs on critical industry topics, and all new digital marketing and sales collateral. • Built internal cross-functional content team across marketing, engineering and sales to drive online developer and user community engagement. LucidWorks, Redwood City CA 10/12 To 7/13 Director, Product Marketing • Led product marketing for commercial SaaS application based on open source search technology, Solr/Lucene. • Updated marketing collateral, white papers, and web site content for new software version release. • Worked with developers to ensure correct usage of Enterprise/SMB Search and Big Data ecosystem components in internal marketing materials such as Lucene, Solr, Hadoop, MapR, Mahout, Zabbix, Nagios, OpenNLP, HortonWorks, EMC’s Greenplum, Teradata's Aster Data, Windows Azure, Amazon EC2, and Cloudera. • Developed and maintained competitive marketing program to monitor, protect, expand and extend into the developer community as well as to effectively compete with ElasticSearch, Oracle Endeca, Google Search Appliance, Attivio, HP Autonomy, and Microsoft FAST Sharepoint. • Conducted company wide basic and advanced Social Media trainings, implemented Social Media program to monitor competition and promote LucidWorks Enterprise Search and Big Data products and services. The Exordium Group, Los Altos CA, London UK – Experiential Marketing Agency 1999 To 9/17 Vice President, Strategic Marketing & Tactical Implementation – Principal • Extensive experience leading B2B & B2C change management, product marketing, event strategy, creation, and implementation across trade shows, corporate events, sports, arts, and entertainment platforms on the global stage. • Strongly believing in corporate social responsibility worked with nonprofit partners for corporate clients Carefusion (APIC, ISMP, APSF), Medtronic (Neighborhood Heart Watch) and worked with other nonprofits to help their corporate focus, e.g. Ronald McDonald House, Art & Business, Columbus Citizens Foundation, Los Angeles Opera, USPS Pro Cycling, World Wildlife Fund US & UK/EU, Voxcap, and the White House Millennium Series. • Provided strategic brand and tactical marketing support to take a new company through to IPO on the NYSE. • 17+ years experience implementing and managing global live events. linkedin.com/in/lewis-e-farrell-b271784/ - Lewis E. Farrell - • Built global cross-functional teams, initiatives, and programs to attain top performance. Coordinated programs in excess of 75+ personnel, multiple agencies, and in-house client teams. • Strategy, execution, and leadership across all forms of product & competitive market research, branding, public relations, advertising, digital marketing, direct and indirect channel programs, partnership creation, measurement, and analytics in business to business and consumer environments. Designed and implemented award winning integrated product marketing strategies for Fortune 500 technology and companies such as: Intel, AMD, CSC, Xerox, Oracle, TIBCO, Sun Microsystems, Gridstore, Apttus, Getronics, E*Trade, Marconi, BT, Ericsson, Medtronic, Cardinal Health, CareFusion, and startup/early stage companies BioPharmX, Reliant, MyoScience, Sciton, Natera, and Cutera. • Advised the National Football League (NFL), International Olympic Committee (IOC), International Tennis Federation (ITF), National Thoroughbred Racing Association (NTRA), Pebble Beach and the White House Millennium Council on formulating policy regarding technology. Analyzed broadband, internet, interactive TV, and mobile developments and their policy implications for sponsors, fans and rights holders. • Published bi-monthly internationally subscribed newsletter focusing on technology and experiential marketing. • Speaker at international marketing & sponsorship conferences in US, UK, Germany, Switzerland and Australia. • Member, Utah Governor’s Office Trade Delegation to China, 2011. Client Successes: • Built international product marketing programs targeting C-Suite and Senior IT executives in enterprise corporations for AMD and CSC. AMD program resulted in 40:1 ROI. CSC improved preference by 60%, achieved global media coverage $75+ million annually and gained entry to numerous government and corporate accounts. • Launched a spinoff company for Cardinal Health to 85% brand awareness in under one year and drove new revenue in excess of $35 million in 18 months using a custom international live music sponsorship. • Developed unique partnership with the White House for Sun Microsystems to increase penetration of government accounts. Resulted in Executive Branch moving from a competitor to Sun and deep penetration with the VA and other government entities. • Created national product marketing program for Medtronic to increase brand preference and sales into Public Sector. Drove city and state government adoption at highest rate in company history. Exceeded all sales goals and took market share from major competitor. Director, Worldwide Business Process Reengineering • Significantly improved acceptance of business processes through innovative, people-oriented change management program. • Published widely praised white paper on best practices for Change Management and Corporate Culture. KEY SKILLS • Advertising, Big Data, Blockchain, Brand Marketing, Business Development, Client Services, Cloud, Content Marketing, Cross functional Team Leadership, Cross-functional Team Leadership, Customer Relationship Management (CRM), Digital Marketing, Digital Media, Direct Sales, Email Marketing, Enterprise IT, Event Management, Executive Coaching, Global Cross-Functional Team Leadership, Google Analytics, Integrated Marketing, Interpersonal Skills, Leadership, Management, Marketing, Marketing Automation, Marketing Communications, Marketing Strategy, Microsoft Office, Online Advertising, Paid Social Media Advertising, Product Management, Product Marketing, Project Management, SaaS, Sales, Skilled Multi-tasker, Social Marketing Fulfillment, Social Media Marketing, Strategic Marketing, Strategic Partnerships, Strategic Planning, Strategy, Trade Show Strategy, Visual Basic (VBA), Web Analytics. Experienced in technologies such as Salesforce, Adobe Analytics/Omniture/SiteCatalyst, Excel 3D/Power Maps, SPSS, Oracle VirtualBox, Python, MS Office, Adobe Photoshop, Flash, Illustrator, Pinnacle Studio 17 (video editing), Solr/Lucene, Marketo, Hubspot, Tweetdeck, Hootsuite, web site log analysis, Google analytics and other research tools. EDUCATION • Bachelor of Science, Sydney University, Australia. Computer Science, Pure Mathematics, Minor: Psychology. AWARDS The Exordium Group • Awarded Trade Mission to China • EX Award – Best Business to Business Campaign • Gold International Award of Excellence – Medical Marketing Association • Quora Top Writer 2012, and 2016 Top 10 Most Viewed Writer in Brand Strategy linkedin.com/in/lewis-e-farrell-b271784/