Leslie Intriago

Leslie Intriago-- linkedin.com/in/leslieintriago https://magictouch.media SUMMARY OF QUALIFICATIONS: Results-driven dynamic digital marketing professional with over 15 years of marketing experience working in fast-paced settings both corporate and boutique. Skilled in site and conversion optimization for a variety of goals including download, sales, account signups and lead generation Certified in Google Ads, Display, Video, Measurement, Analytics and Microsoft Ads. Experienced in managing developers and marketing team Skills/Tools: SEO/SEM, Google Ads, Facebook Business Manager, Google Analytics, Google Search Console, Hubspot, Live Engage, Dynamic Yield, Wordpress, Wix , Microsoft Ads, Asana, Trello, Ahrefs, Hot Jar, Deep Crawl, Performance Marketing, Campaign Management, Project Management, Branding, Social Networking, Content Strategy, Team Management, Behavioral Marketing PROFESSIONAL EXPERIENCE: Digital Marketing Consultant (Founder) MAGIC TOUCH MEDIA – Sonoma, CA 04/ 2012 – Present Consult with clients and managed independent projects related to multiple facets of digital marketing including performance marketing campaigns, SEO and Digital Analytics Produce audiobooks for distribution on Amazon, iTunes and Audible Head of Digital Marketing and Martech AUTHENTIC VACATIONS – Santa Rosa, CA 9/2015 – 12/2019 Create and manage multiple campaigns including Search, Newsletter & Social targeting North America market to drive travel to Ireland and the UK Manage development and ongoing maintenance of 3 domains, AuthenticIreland.com, AuthenticVacations.com and AuthenticAgents.com Achieved high organic ranking for high-volume competitive keywords Optimize user engagement and conversions through split testing Manage complex special projects including new site development, site redesign, rebranding. Responsible for the design, development, implementation and maintenance of all aspects of campaign planning, email strategy and post campaign analysis to drive traffic and conversions to multiple domains Collaborate on co-op marketing campaigns with ad partners including tourism destination organizations. Represent Authentic at trade shows and educate travel agents on brand Manage team of 3 offsite developers, consultants and 4 onsite marketing staff eCommerce Marketing Manager BELLA NOTTE LINENS – Novato, CA 2014 – 2015 Oversaw online marketing initiatives related to outlet store (www.bellanotteoutlet.com) including SEO, SEM, email marketing and social networking. Developed all web and promotional content used to direct traffic/drive conversions. Manage International and Online “House” Accounts that fall outside of any territory covered by a regional sales representative. Content Manager, Original Learning (Contractor) QUEST TO EXCEL (Q2E) – Cupertino, CA (Remote) 2013 - 2014 Used LinkedIn and other online channels to research and recruit SME’s (Subject Matter Experts) in various Business Processes. Produced various forms of content based on substance of SME interviews to be used in “gamified” execution of projects. Contributed to SEO strategy for company domain and design of marketing collateral. Director of Marketing OUTDORA - Sonoma, CA2009 – 2012 Contributed to 20% sales increase in performance marketing campaigns using Google AdWords, Microsoft Ads and Facebook Increased organic traffic by 250% by identifying search engine optimization (SEO) changes to content and architecture, targeting keywords, distributing articles and internal/external linkbuilding. Forged local partnerships, sponsored local events, produced demonstration videos, managed site redesign, Freelance Copywriter KUSTOM CREATIVE – Hollywood, CA2006 - 2007 Developed copy for marketing materials including packaging, radio scripts & mailer ads. Online Marketing Manager SONY PICTURES HOME ENTERTAINMENT – Culver City, CA2000 – 2005 Liaised among numerous departments in tracking creative assets and ensuring upload to SPHEConnect by accurate deadlines and within appropriate specifications. Managed weekly data exports and generated digital asset feeds to numerous ecommerce clients such as Amazon, Walmart and Barnes & Noble. Promoted DVD releases online by creating copy for microsites, crafting B2C emails and writing synopses for SPHEConnect. EDUCATION New York University – New York, NY Bachelors Degree in Fine Arts