Leslie G Ilsdorf

LESLIE GILSDORF Fort Collins, Colorado • --• www.linkedin.com/in/leslie-gilsdorf WORK EXPERIENCE Product & Channel Marketing Intern | Otter Products – Fort Collins, CO | 07/2024 – 09/2024 Developed, organized, and executed product marketing strategies for new product lines (chargers, ● power banks, cables), focusing on customer-centric messaging and go-to-market strategy including product positioning, press releases, website updates, and email campaigns. Created sales pitch decks, product briefs, and marketing assets, supporting go-to-market efforts ● and ensuring alignment across cross-functional teams. Collaborated cross-functionally with product managers, sales, and marketing partners to deliver ● cohesive product messaging and enablement materials for the sales team. Launched and optimized a content management system (ShowPad) to improve internal accessibility ● to product assets and information for sales teams. Led a PDP audit of IT reseller web pages, identifying discrepancies in product imagery, pricing, ● and SKUs to enhance customer engagement and customer experience and drive purchases. Recognized by leadership for proactive ownership, flexibility, positive attitude, and effective ● collaboration across multiple teams. Associate Consulting Intern | Covalent Marketing – Denver, CO | 05/2022 – 11/2022 Spearheaded email marketing personalization workflows, ensuring effective customer segmentation ● and delivering targeted content to drive engagement. Dramatically improved consistency of project schedules, project organization, and quality of email ● personalization by introducing a rigorous Quality Assurance process with detailed checklists. Collaborated with cross-functional teams, analyzing customer use cases to create data-driven ● marketing strategies that improved email open rates, click-through rates, and conversion rates. Recognized by management for strong project management skills in spearheading multiple email ● marketing personalization workflows on a challenging migration from Unica to Adobe Campaign Classic. Marketing & Sales Intern | Grouse Malt House – Wellington, CO | 01/2022 – 05/2022 Managed customer-facing accounts and customer success to ensure accurate order processing, on-time ● product delivery, and 100% customer retention and enhanced customer experience. Assessed customer openness to new products and refined sales approaches ensuring the ● customer-first focus of sales initiatives. Digital Marketing Intern | Brindle Digital Marketing – Greeley, CO | 06/2021 – 12/2021 Managed content calendars for 7+ clients, delivering strategically aligned marketing materials for ● social media, websites, and newsletters, and maintained consistent branding across all channels. Authored, edited, and optimized newsletters and email campaigns for client email subscribers, ● ensuring high engagement rates. PROJECTS Product Creation & Business Plan | Strategic Marketing Capstone ● Conceptualized and led strategies for launching a configurable product, focusing on product strategy and customer use cases. ● Conducted market research and developed a comprehensive business plan, earning top marks for strategic insight and execution. Strategic Analysis Presentation | Strategic Management Capstone Conducted an in-depth analysis of REI’s strategic position, utilizing AI-driven tools for research and ● delivering business recommendations to enhance the company’s market positioning and social initiatives. CORE SKILLS Project Management, Strategic Thinking, Cross-Functional Collaboration, Communication, Resourcefulness, Digital Marketing, Product Marketing, Data Management, Strategic Project Planning, Data Analysis, SQL, Data Management, Adobe Illustrator, Adobe Photoshop, PDP Auditing, Content Planning, Email Marketing, Organization, Presentations, PowerPoint, Social Media, Adobe InDesign, Canva, CRM EDUCATION Bachelor of Science in Business Administration, Marketing, Information Systems | Colorado State University · Certificates in Market Research & Data Analytics, Marketing Communication & Branding