Lesego Sibilanga

I am a lover of words and how we can use them to paint pictures. I am also a lover of the beauty of images. I believe an image that accompanies copy or for marketing should say the right message, be crisp and professional by all means necessary.

I have successfully run a corporate magazine for a national company that sells fast moving consumer goods. I generated leads, generated content, came with topics based on company objectives and messages from leadership. To achieve this a content plan and editorial team needs to be in place which I created. I also listen carefully to what the company mood is and what stakeholders are saying through conversations with various people on all levels. Stakeholder management is a skill I possess to achieve favorable conversations. Stakeholder needs need to be met.

After the above is in place I create a calendar for my content and create points of what I want to achieve from my messages that are carefully crafted in the tone the company desires. Content marketing is also essential, else people are not reaching out to get the content you create for them. The tools and channels carrying messages need to be favorable, practical, user-friendly, whilst taking minimum time from essential work that brings the money in. I created tools and channels that did just that. Marketing of the content included having buy-in from stakeholders that will sell the content to users and actually making content relevant.

Events were an essential part of my job. I successfully ran corporate and marketing events. Events need to meet objectives and messages need to be received well. I would set up events in the right venues that suit the audience and objectives: leadership conference where employees need to feel special but still being cost-effective, while still not having a venue that is too dodgy that people can’t wait to leave! Marketing events need to somehow bring sales or awareness; I always make sure I have marketing material, nice giveaways, play a quick game to allow customers to remember the brand, and of course, ALWAYS make a pretty impression: look neat, professional and presentable.

I am also a blogger for healthy living; I believe we can all try to be healthy for the sake of our bodies that pull us through this life. And, an academic writer.