Core Competencies
n Digital Design
n Print Design
n Creative Development
n Branding
n Digital Marketing
Skills
n Adobe Indesign
Lesego Morule
Digital Designer
n Adobe Illustrator
n Adobe XD
n Adobe Photoshop
n Adobe Dreamweaver
n Adobe After effects
n Eloqua
About Me
n Mailchimp
Education
My passion lies in crafting visually captivating designs that
contribute to the growth of brands. With over a decade
of experience in creating memorable campaigns, I’ve had
the privilege of serving as a multimedia designer both as
a freelancer and within various organizations. During this
time, I’ve been involved in an array of projects encompassing print, interactive, and digital design.
In my role as the Digital Graphic Designer at Avon Justine, I was responsible for conceiving and executing all
communication materials and advertising campaigns.
Notably, I played a pivotal role in the iThemba Walkathon
Campaign, an annual Breast Cancer Awareness Walk
held every October. For this campaign, my responsibilities
included developing marketing materials such as pull-up
banners, social media ads, web banners, email newsletters for countdowns to the event, videos, GIFs, and setting
up the printing of brochures and print ads..
Tertiary
Course completed: BA in Creative Brand Communication
Institution: AAA School of Advertising
Year Completed: InProgress (2023 – 2026)
Course completed: Art And Design NQF Level 5
Institution: Goldfields TVET College
Year Completed: 2006
Subjects: n Microsoft Office n Corel draw 14 n Photoshop
n Drawing n Painting n History of Art
*Note: Macintosh and Windows proficiency
Cool Features
n Perfectionist
n Patient
n Introvert
n Empathetic
n Friendly
n Go Getter
Course completed: Digital Design and Coding for
Web, Tablet and Mobile
Institution: AAA School of Advertising
Year Completed: 2016 ( April - June)
Subjects: n HTML
n CSS3
n Java script
n Mobile Design
-
n Word press
n J query
n Web Animation
n Adobe Dreamweaver cc
n PHP & My SQ n UI/UX Design
Lesego Morule
Lesego Morule
Course completed: Advertising
Institution: Imagination Lab/Vega initiative
Year Completed: Jan - Dec 2008
Subjects: n Advertising n Design
n Copywriting
n Creative Process
-
n Marketing
n Critical Context
Career History
Name of Company: Freelance
Nature of Business: Various Companies
Period of Employment: January 2023 – Present
Job Description: Freelance Designer & DTP Specialist
Duties: n Designing logos and brand identity
n Stationery designs
n Social media and Newsletter designs
n Brand vision design
n Signage and print design
n Presentation design
n Helping Marketing team to compile and design
assets
Reason for Leaving: it’s a freelance opportunity for
different retainers
Name of Company: Avon Justine
Nature of Business: Beauty & Cosmetics
Period of Employment: January 2020 – July 2022
Job Description: In House Digital Designer
Duties: n Managing the email marketing database
and all unsubscribe requests and processes to
ensure compliance with GDPR
n Designing email campaigns for internal and
email marketing
n Editing and deep etching of Product images
for Website and Brochures
n Effective communications between Internal
and external Customers
n Working communication strategy to Improve
our internal customers
n Executing both scheduled and automated
email marketing campaigns on Eloqua, and
Poppulo
n Design and make sure it aligns with Brand
guideline
n Creating highly targeted audience segments,
and configuring deployments and send trig
gers.
n Monitoring the Eloqua platform and ongoing
campaigns to ensure they are performing
optimally at all times,
n Providing monthly report on campaign perfor
mance
n Design Email Banners/ Social Media Invitations
and posters for campaigns
n Designing digital assets for ON App, Email
Newsletter and field Social Media
n Design email templates and send out weekly
newsletters (Eloqua & Poppulo) for internal
communication
n Design Email template and send out
n Training New Users for Eloqua System
n Sending messages on Avon on App
Reason for Leaving: Contract Ended
Career History
Name of Company: Rexel SA
Nature of Business: Whole Sale and Trading Industry
Period of Employment: August 2015 – December 2019
Job Description: Digital Graphic Designer
Duties: n Maintaining the company website
n Layout design of promotion Leaflets
n Designing Banner Ads for Facebook
n Creating final PDF files for printer
n Maintain magazine’s filing system
n Proofreading before it goes to print
n Editing Images
n Creating assets for digital(GIF’s , Videos, social
media banners)
n Social Media management
n Website content management and design
n Word press Design
n Designing banners for REXELSA website
n Meeting with clients to discuss the brief
Reason For Leaving: I got a job Opportunity
Name of Company: ASM Communications and Training
Solutions
Nature of Business: Communications Company
Period of Employment: February 2012- July 2015
Job Description: Digital Graphic Designer
Duties: n Designing of the banners
n Maintance of the company website
n Taking the Brief to a concept and final Product
n Taking Final Drafts to make them Print Ready
n Lay out Brochures
n Editing pictures
n Designing CD labels
n Designing Certificates
n Email Marketing
n Developing and designing brochures for print
Reason for Leaving: Retrenched
Name of Company: Times Media
Publications worked on: Longevity Magazine & website
- Avocado Magazine & website
- SA Homeowner Magazine & website
Nature Of Business: Media/ publishing company
Period of Employment: May 2009 - December 2011
Job Description: Junior Designer/Digital Assistant
Reason for Leaving: Magazine I was working for was sold
to another company and they had to let me go.
*References On Request
