Leroy Ford
Resume
P U B L I C AT I O N D E S I G N E R
M A G A Z I N E S
R E V A M P S
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PORTFOLIO: BEHANCE.NET/LEROY
N E W S P A P E R S
LINKEDIN: LEROYF OR D
L A U N C H E S
EMAIL: LEROYF ORD@OU TLOOK.C OM
Summary
Experienced in every editorial aspect of magazine and newspaper publishing. Worked on a score of major newspapers and
magazines, from revamps and launches, to art direction and creative direction. As well as managing a pyramid creative team.
Specialties
Launches, redesigns, building new teams, running art and photo, departments. Publication redesigns and launches. As well as
working calmly and well under pressure, directing large teams.
Experienced Publication Design Director. Specialising in revamps and launches. Currently freelancing and consulting, whilst
taking a bird’s eye view for my next professional opportunity. Last post was with CR Media as Design Director for 2.5yrs.
Formative years spent with The Times and The Telegraph of London, and various other titles, working elbow to elbow with the
industries best, later transitioning into consumer magazines. Subsequently becoming Creative Group Head of CR Media leading
their creative department of publications in addition to my central role of revamping their regional flagship titles August Man,
Prestige and launching Gadget3. Currently freelancing, producing publication design for local and overseas clients. Specialising
in magazine Launches & Revamps. Specialties: Publication Design // Presentations // Creative Direction // Launches & Revamps.
Profile
During the summer of 2007, I was fortunately hired by CR Media in Singapore as their Design Director of publications. Prior to
this post I was with the The Sunday Telegraph in London for two years as Senior Designer. My formative years were spent in
broadsheet newspaper & magazine design with
The Times and The Daily Telegraph of London, later transitioning into magazines. As Creative Group Head of CR Media leading
the creative department and their magazines in addition to my primary role of revamping a new look for their flagship titles
August Man, Prestige and launching Gadget3.
Back in 2000 armed with a little black portfolio I set off travelling and freelancing in Singapore and Sydney whilst exploring a
route through Asia, Australia and Africa. Upon my return to London was subsequently appointed launch Art Director for a new
health & fitness Yoga magazine. Then took my second position with The Telegraph Group and working with them for a further
two years. Then since landed in Singapore as Design Director advancing to the next level in my career. Having spent over 12
years designing leading news-stand magazines and newspapers in London and Overseas. Experienced in the multi-disciplines
of Graphic design, Advertising, Marketing and Print, with an emphasis on creative typography and brand development.
Launches
Revamps
Design Direction
Editorial planning
Typography
Typography
Brand Development
Leroy Ford
Resume
P U B L I C AT I O N D E S I G N E R
M A G A Z I N E S
R E V A M P S
&
&
N E W S P A P E R S
L A U N C H E S
PORTFOLIO: BEHANCE.NET/LEROY
LINKEDIN: LEROYF OR D
EMAIL: LEROYF ORD@OU TLOOK.C OM
Career Path
• FREELANCE MAGAZINE ART DIRECTOR, SPEAKER & CONSULTANT, (Present).
Having spent over 12 years working with a score of international titles, am currently freelancing for a few local and overseas
clients, while I surveying for my next professional opportunity.
• HURBERT BURDA MEDIA, Design Director, Singapore, 2007 - 2009.
Appointed to revamp and Art direct a new look of their flagship titles August Man and Prestige
and launch Gadget3 whilst heading my creative pyramid of six designers, providing creative guidance. in addition to
maintaining the high quality aesthetic achieved. Responsible for visual look and feel of the magazines, all marketing collateral
including presentations, invitations, media kits, digital communications and other sales materials. Developed and wrote
the company style-guide, ensuring editorial styles and values remain consistent. Whilst collaborating with Editors, printers,
marketing staff as well as production to insure the design quality remains high relative to the time and budget.
• THE SUNDAY TELEGRAPH, Senior Designer, London, 2004 - 2007.
Responsible for the design layout of news and travel sections whilst collaborating with Editors
and picture editors from concept to deadline.
• HEALTH & FITNESS YOGA, Launch Art Director, London,-.
Art director and sole designer responsible for template and style development and layout process,
art directing photo shoots, hiring models, freelancers and creating internal presentations, as well
as designed promotional printed materials and project management.
• FREELANCER, London, Singapore & Sydney, 2000-3.
Involved on various lifestyle magazines, newspapers and special projects from concept to print. promotional printed materials;
news pages, advertorials and special projects.
• THE TIMES, Designer, London,-
Appointed to work on a range of projects from broadsheet news design promotional material.
• THE DAILY TELEGRAPH, Designer, London,-
Responsible for the design layout of a technology section whilst collaborating with Editors
and production team from concept to deadline.
Leroy Ford
Resume
P U B L I C AT I O N D E S I G N E R
M A G A Z I N E S
R E V A M P S
&
&
N E W S P A P E R S
L A U N C H E S
PORTFOLIO: BEHANCE.NET/LEROY
LINKEDIN: LEROYF OR D
EMAIL: LEROYF ORD@OU TLOOK.C OM
Freelance
LONDON: (2000 - 2003)
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Sunday Telegraph
The Sunday Times
The Times magazine
The Independent
Time
The Financial Times
Men’s health (2007)
Tatler (2007)
SYDNEY: (2000)
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GQ
Vogue
ACP Publishing
Woman’s Day
Australian
Table
Competencies
• Launches and Revamp experienced. Art Direction, designing, management and training
• Formulating layouts and presentations
• Review and approve art materials, copy and proofs of printed copy developed by staff members and manage own accounts
and projects, working within budget and scheduling requirements.
• Confer with creative, copywriting, and production department heads to discuss requirements and presentation concepts and
coordinate creative activities.
• Present final layouts to Editors and clients for approval.
• Confer with Editors and clients to determine objectives, budget, background information, and presentation approaches,
styles, and techniques.
• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Attend photo shoots and printing sessions to ensure products needed are obtained.
Leroy Ford
Resume
P U B L I C AT I O N D E S I G N E R
M A G A Z I N E S
R E V A M P S
&
&
N E W S P A P E R S
L A U N C H E S
PORTFOLIO: BEHANCE.NET/LEROY
LINKEDIN: LEROYF OR D
EMAIL: LEROYF ORD@OU TLOOK.C OM
Key Skills
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Management experience, maned a team of 6 designers.
Organizing and holding presentations for Management
Editorial planning, Art and Photography Direction
Creative thinking and excellent verbal presentation skills
Additional
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Responsible and accountable for producing, directing and managing the creative process of art department
Setting up, organizing, managing and directing photo-shoots for main features (cover, cover story) and main departments
Multitasking and managing design, production, photo edit/research and color review and analysis
Direct involvement with mapping the pages of magazine, accommodating the need of both editorial and marketing
High level of technical competence on both mac & pc platforms and a thorough understanding of all software involved,
InDesign, QuarkXPress, Photoshop, illustrator. Have a passion for creative typography and modern magazine design, and
keeping upto date with latest editorial design trends.
Solid understanding of print production processes, editorial production with proven strength of managing multiple projects
simultaneously. Successfully prioritizing and communicating to ensure deadline delivery. Am proactive with the ability to
initiate concepts and work independently as proven on previous magazine launch projects. And an ability to adapt effectively
in a fast paced, environment. And maintaining up to date with industry trends to achieve a successful creative approach.
Education
• HND, (Higher National Diploma) Editorial Design, Distinction
School of Art & Design, Newcastle, England UK - 1990 -1995.
(Note: HND is equivalent to a Bachelor Degree in the UK).
Technical Proficiencies
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Solid working knowledge of Adobe InDesign, Photoshop and Illustrator.
Solid working knowledge of both Mac & PC environment
Leroy Ford
Resume
P U B L I C AT I O N D E S I G N E R
M A G A Z I N E S
R E V A M P S
&
&
N E W S P A P E R S
L A U N C H E S
Interests
The Bible, History, Travel, Film, Football, Health & Fitness.
Personal
Marital Status: SINGLE Nationality: BRITISH D.O.B: 23 / 06 / 1973
PORTFOLIO: BEHANCE.NET/LEROY
LINKEDIN: LEROYF ORD
EMAIL: LEROYF ORD@OU TLOOK.C OM
Travels
Was raised in Newcastle Upon Tyne, UK. Lived and worked in London for 12 years. Lived and worked in Singapore for 14 years
(2007 - 2021). In addition to travelling extensively throughout Brazil, India, South Africa, Australia, South East Asia, and Europe.
References
JONATHAN LOBBAN, Managing Editor; August Man magazine; Singapore
Email:-“On the surface, Leroy Ford is a talented visual pilot, a magazine designer and creative director of enormous ability. More than
that, however, Leroy is a man of character and integrity, a hard-working, Conscientious collaborator and the ultimate team man.
Leroy arrived from London’s The Sunday Telegraph commissioned to redesign a successful new aesthetic for August Man. Suffice
to say, Leroy did a superb job; his redesign was extremely well-received by staff, readers and advertising clients, a catalyst for the
future success of August Man.
SIMON PHUN, Editor / Business Development Manager; Gadget3 magazine; Singapore
Email:-“Personally I call Leroy the maestro and sometimes the magician. Working with him to build and brand Gadget3 in an ultracompetitive market needed the best talent and Leroy is world-class. His attention to detail, eye for design, expansive knowledge,
sheer dedication and pure passion far exceeded expectations. The bar’s raised for Gadget3 and Leroy’s contributions were
instrumental to its success so far.”
MORE REFERENCES ARE AVAILABLE UPON REQUEST.
