Leonila
Cabauatan
SEO Specialist
SEO Specialist with in-depth knowledge of SEO strategies, multiple
analytic and tracking tools and report generation. Developed an SEO
DRAGON process, use that process in implementing SEO strategies
which is tailored-fit to your business.
Experienced Keyword Research Analyst with over 8 years of experience
in different industries.
Achieving your business goal is my top priority. I work on a flexible
schedule and I am available for new projects anytime.
Work History
Contact
2019-12 -
SEO Specialist
Current
Clic Inc., Miami, Florida, USA
Conducted a technical and on-page audit for
problem clients, dived into the problem source,
Address
recommended fixes and implemented them.
Quirino, Philippines
Recommended changes to client's website
Phone
architecture, meta tags & heading tags and linking
-
(internal & external) to improve SEO positions for
E-mail
target keywords.
-
Monitor the assigned clients' search ranking every 1st
and 15th day of the month.
LinkedIn
https://www.linkedin.com/in
/leonila-c-/
WWW
Collaborated with Web Developers/ Designers and
content team on website performance and other
SEO-related issues and worked on impactful
solutions.
https://www.linkedin.com/in
/leonila-c-/
Conducted competitor's analysis, analyzed their
organic keywords use and backlink to gain insight
into new strategies.
Maximized strategic approaches by keeping close
Skills
eye on performance and making appropriate
Keyword optimization
adjustments.
Helped in building, implementing and updating
Excellent
effective SEO strategies with the SEO team.
Helped in data mining on high authority websites for
Strategic planning
guest posting.
Excellent
Critical thinking
Performed Local SEO, optimized client's Google My
Business (GMB) and fixed some issues.
Audited and analyzed client's business listings, fixed
Excellent
inconsistencies and NAP issues.
Reached out to Yext & to different publishers in
MS Office
claiming or updating client's business listing.
Also done Youtube SEO, uploaded videos to clients'
Excellent
Data management
Excellent
Organization and Time
management
channel and optimized them.
2021-08 -
SEO Specialist
2021-09
Global Ethics Solutions, USA
Configured SEO Yoast Premium (short-term fixed
contract) and done some on-page optimization.
Integrated Google Analytics and Google Search
Excellent
Console to the website for easy data monitoring.
Conducted an in-dept website audit and fixed some
Good listening skills
SEO-related issues and collaborate with the
Excellent
webmaster for site speed performance.
Incorporated XML sitemaps, robots.txt files and 301
redirects to facilitate search engine spidering,
Leadership
crawling and indexing.
Excellent
Presented the existing website keywords and used
them in optimizing the pages.
Compassion
Researched additional keywords for other pages
Excellent
and used them in the remaining non-optimized
pages.
Computer proficiency
Very Good
Provided a free SEO Analysis to their site and
recommended changes to website architecture,
content and linking to improve SEO positions for
target keywords.
Supervision
Tracked and analyzed website analytics and
Excellent
Self-motivated professional
Excellent
Google Search Console (GSC) on a weekly basis to
drive strategy and improve user experience.
Performed ongoing keyword discovery, expansion
and optimization
Optimized images and trained the client's VA to
Teamwork
work on the alt texts and other basic optimization.
Excellent
Collaborated with the web developer to investigate
the site's poor performance, done from http to https
or mixed content issues and suggested solutions.
Analytical mind
Implemented and updated effective SEO strategies
Excellent
and got a 91% SEO score for mobile in lighthouse.
Analyzed Web metrics such as visits, time on site and
SEO
page views per visit.
Excellent
Produced and submitted reports outlining progress
WordPress Mgt. and
2021-01 -
Web Designer/SEO Content Strategist
Optimization
2021-09
Forgiven Much, California
Re-designed the client's website and modified some
Excellent
contents, as well as added a Table of Contents
section.
SEO Content Writing
Installed Elementor Pro site builder and created a
Excellent
Question & Answer page for forum section and other
pages for events.
Administrative Support
Activated Rank Math SEO plugin to maximize
technical, on-page & off page optimization.
Excellent
Installed Analytics and Google Search Console
(GSC), integrated them on the site for easier access
on data monitoring.
Increased website security by keeping software up
to date, safeguarding strong passwords and
monitoring website for security vulnerabilities.
Promoted brand identity by enhancing company
logo and delivering simple, user-friendly and unique
website.
Delivered services as web designer, webmaster
acting as SEO Content Strategist for platform
transition.
Provided low competitors keyword with high search
intent in mind, and suggested to use those key terms
in writing an article.
Designed user interface to meet client specifications
and content management system.
2020-01 -
Part-Time SEO Content Writer
2021-09
Pinoy Healthy Living, Philippines
Done a part-time content writing gig, with SEO in
mind and maintain reader's engagement to local
audience.
Conducted regular monthly audit to monitor site
rankings on some key terms.
Quickly learned some basic Shopify SEO skills,
applied them to content, improving efficiency and
productivity.
Help resolved problems, improved operations and
provided exceptional service.
Worked flexible hours; night, weekend, and holiday
shifts.
2019-02 -
SEO Apprentice
2019-05
Filipino Virtual Consultancy, Davao, Philippines
Delivered exceptional level of performance in
communication, ability to meet deadlines, output
quality, work ethics with overall performance of 5/5.
Completed the apprenticeship program focused on
SEO Keyword Research with an excellent
assessment.
Performed Keyword Research from Competitors,
created an SEO data base plan for analysis and
defined the gap.
Identified the best in-demand long tail low
competition keywords in the marketplace on a
particular niche.
Demonstrated respect, friendliness and willingness to
help wherever needed.
Maintained excellent attendance record,
consistently logging in to work on time.
Used coordination and planning skills to achieve
results according to schedule.
Exceeded goals through effective task prioritization
and great work ethic.
Conducted an audit to the assigned site, identified
issues, analyzed data and provided solutions to
problems with the assistance of some SEO tools.
Developed and maintained courteous and effective
working relationships.
Completed the assigned tasks filed in a spreadsheet
for reference.
2010-12 -
Administrative Support Assistant
2018-09
Local Gov't. Office, Philippines
Handles administrative functions and assist the
Chairman in implementing his duties & responsibilities
to ensure that the office runs smoothly and
efficiently.
Exceeded goals through effective task prioritization
and great work ethic.
Delivered administrative services to clients within
specific timeframes.
Worked closely with different committees to
maintain optimum levels of communication to
effectively and efficiently complete projects and
resolutions.
Offered friendly and efficient service to the
management, handled challenging situations with
ease.
Conducted research, gathered information from
both local and national sources and presented
results.
Used critical thinking to break down problems,
evaluate solutions and recommend to the body for
decision making.
Maintained energy and enthusiasm in fast-paced
environment.
Carried out day-to-day duties accurately and
efficiently.
Managed office' website and performed basic SEO.
Demonstrated respect, friendliness and willingness to
help wherever needed.
Created spreadsheets using Microsoft Excel for daily,
weekly and monthly reporting.
Completed reports/ records of all proceedings that
took place, recognizing discrepancies and promptly
addressing for resolution.
Works hand in hand with the other committee
officials in initiating and implementing various local
projects
Education-
In-depth SEO Specialist Course :
International Marketing
Filipino Virtual Assistance (FVA) - Philippines
- Graduated the SEO Course with a Certificate of
Completion
- Completed all the requirements such as: SEO Site
Analysis, SEO Strategy Plan, SEO Branding, Competitors
Analysis, Content Strategy Plan and Website
Optimization (Technical, On-page and Off-page)
2019-10 Current
Freelancing Business Course : Business
Communications
The Freelance Movement Tribe (TFMT) - Philippines
Received a secret file (that helped us correct our
mindset) mainly for tribe members only.
Member of Go-Givers tribelet (Batch 8) and
transferred to the Uproar tribelet (Batch 11)
Relevant Coursework Completed
Learned and developed clarity in providing services
to clients in this freelancing industry and live with the
tribe's principle to "Always come from a place of
help".
Emphasized giving value to clients and find a way
on how we could diagnose their problem.
Continued learning to hone our skills while
developing the importance of teamwork.
-
E-Commerce Virtual Assistant Online
Course: Marketing Management And
Research
VA Bootcamp-Freelancers in The Philippines (FLIP) Philippines
- Graduated a Virtual Assistant course with two (2)
Certificates of completion, Virtual Assistant Certificate
and E-commerce VA Certificate
- Earned Credly Badges for Email Management,
Internet Research, Social Media Management,
Calendar Management and Wordpress Management.
-
Bachelor of Science: Business
Communications
Saint Peter's College - Philippines
Awarded: Academic Excellence Awardee and
Special Curricular Award
Member of Junior Philippines Management
Association and Science Club
Member of the Parish Youth Ministry (PYM)
.
Certifications
2021-08
Agency Project Management Certification - Zen Pilot
Training Center
2019-08
Certificate of Completion - SEO In-depth Course - FVA
2019-08
FVA Apprenticeship Certificate - SEO Keyword
Research
2019-03
Certificate of Completion - The Complete SEO Course Reliable Soft Academy
2018-12
Certificate of Completion - E Commerce for Virtual
Assistants - VA Bootcamp
2018-12
Certificate of Completion - Virtual Assistant - VA
Bootcamp
Interests
Writing a book
Becoming a Motivational Speaker
Reading motivational books and listen
to inspirational speeches
Reading motivational books and listening to
inspirational speeches can help us cultivate a positive
mindset and achieve our goals at work. It breaks bad
habits that prevent us from producing high-quality
work. Bad habits cannot only ruin our work, but also
affect our self-worth. Whether it's lack of productivity,
lack of focus, unproductive thinking, or procrastination,
we all have bad habits we wish we could shake. Taking
the time to read any motivational books pumps up our
day. It serves as our fuel in building a healthy mindset.