Leonard Lansdown

Leonard W. Lansdown Sales Management Europe, Portugal • -•- Personal Details:- ▪ Place of Birth Johannesburg ▪ Nationality South African▪ Male▪ Civil Status Married▪ Goal-oriented and dynamic professional with extensive experience in achieving business development excellence, managing complex budgets, and driving sales and revenue growth across competitive markets. Proficient in structuring and negotiating lucrative deals with major international brands, securing high-value corporate contracts, and expanding customer base. Instrumental in surpassing sales and profit targets through effective sales management, business development, market analysis, and team leadership. Skilled in building and strengthening strong commercial relationships with key stakeholders, suppliers, and blue-chip customers. Innovative in approach, with a keen eye for identifying new business opportunities and leveraging market trends to maintain competitive edge. Committed to fostering culture of continuous improvement and excellence in customer service, complemented by lean operational methodologies. Areas of Expertise ♦ Sales & Revenue Growth ♦ Corporate Deal Negotiation ♦ Team Coaching & Leadership ♦ Business Expansion ♦ Product Portfolio Expansion ♦ Complex Problem Resolution ♦ Cost Reduction Management ♦ Market Trend Analysis ♦ Property Management ♦ Lean Operational Excellence ♦ Staff Motivation ♦ Business Development ♦ Project Management ♦ Strategic Planning & Acquisition ♦ Process Improvement ♦ Profit Margin Enhancement ♦ Client Acquisition & Retention ♦ Customer Relationship Management ♦ SaaS ♦ Google and Facebook Marketing ♦ Email Marketing ♦ Crypto ♦ Web3 ♦ AI Professional Experience Head of Sales, Managed Lead, Location (Remote) 2020 – Present Oversee daily business operations with focus on sales and business development, in a SaaS and Marketing company demanding high-level software and marketing expertise. Develop and implement strategic business initiatives to drive business growth and operational excellence. Deliver persuasive presentations and live events to communicate strategic vision and achievements. Establish organisational structures across all departments to ensure operational excellence. Play key role in recruiting and training sales staff to build skilled and motivated sales teams. Supervise and manage staff performance to guarantee high productivity and adherence to company standards. Conduct in-depth analyses of competitors to identify and implement superior SaaS and Marketing solutions. • Achieved annual profit growth of 62% by highlighting effective strategic planning and financial management. • Generated revenue surge of 147% by demonstrating dynamic business expansion skills and business development. • Optimised resources and minimised waste by embodying 'lean and mean' operational model. 1 Head of Sales, Cybercom Business Solutions, Location (Remote) 2016 - 2020 Oversee daily business operations with focus on sales, service delivery, and business development, in technology solutions company demanding high-level technical expertise. Develop and implement strategic business initiatives to drive business growth and operational excellence. Deliver persuasive presentations at board meetings and live events to communicate strategic vision and achievements. Establish organisational structures across all departments to ensure operational excellence. Play key role in recruiting and training staff to build skilled and motivated sales teams. Initiate dealerships and successfully negotiate pricing with key industry players such as YEALINK, HP, CANON, HIKVISION, and various TELCO companies. Supervise and manage staff performance to guarantee high productivity and adherence to company standards. Conduct in-depth analyses of competitors to identify and implement superior technology solutions. • Achieved annual profit growth of 37% by highlighting effective strategic planning and financial management. • Generated revenue surge of 43% by demonstrating dynamic business expansion skills and business development. • Awarded CCTV Dealer of Year in 2018,2021,2023 for exceptional service delivery. • Recognised as Yealink Platinum Dealer in 2018,2020,2021,2022,2023 for reflecting excellence in sales performance and customer service in the telecommunications industry. • Attained average profit margin of 58% in the fiercely competitive sectors of Telecommunications, Connectivity, Office Automation, Security, SaaS and IT. (Hardware, Software, Security, Cloud) • Exceeded personal gross profit (GP) target by 138% with 3.4M GP, via inception of successful business with partner. • Optimised resources and minimised waste by embodying 'lean and mean' operational model. Head of Sales - Sales Director, Itel Communications, Location South Africa 2006 – 2015 Strengthened strategic commercial relationships with key customers and suppliers to improve market position. Operated streamlined and efficient business model by emphasising 'lean' operational practices. Analysed market trends and requirements to strategically plan and adapt offerings and ensure alignment with customer needs. Managed daily operations with a focus on sales, service delivery, business development, and after-sales service in a technology solutions company. Led the identification, development, and execution of strategic business initiatives to enhance growth and competitiveness. Directed strategic planning and development for administrative, technical, and sales departments. Established dealerships and negotiated favourable pricing with major partners such as SAMSUNG, CANON, HIKVISION, and TELCO companies. • Surpassed personal Gross Profit (GP) targets by 108% and achieved 2.8M GP, via exceptional sales leadership skills. • Secured an average profit margin of 55% in the competitive telecoms, office automation, and security markets. • Awarded the Samsung Platinum Dealer status for seven years: 2009, 2012 through 2015. • Generated annual profit growth of 28% from 2006 to 2015 by exhibiting consistent good financial performance. • Expanded customer base to 3.2K, including 12 Blue Chip and listed clients, despite the fierce competition. • Honoured as Telecommunications Service Provider of the Year for three consecutive years, from 2013 to 2015. Education Course Work, MBA Business Management UNISA 2