Leon Muigai

LEON MUIGAI SUMMARY Senior Graphic Designer with over 7 years of experience creating impactful brand identities and marketing assets across digital and print platforms. Proven success in leading creative direction, collaborating with cross-functional teams, and delivering high-quality work under tight deadlines. Recognized for spearheading NYX Award-winning campaigns. Adept in Adobe Creative Suite, Figma, Canva, and AIenhanced design workflows. Passionate about using design to drive engagement, especially in education and mission-driven sectors. EDUCATION University of Nairobi Bachelor of Arts in Graphic Design January 2014 – September 2018 WORK EXPERIENCE Senior Graphic Designer May 2023 – June 2024 One & Only Design – Bangalore, India (Remote) • Led design direction for major branding projects, increasing client engagement by 30%. • Directed award-winning campaigns for Aubree Haute Chocolaterie and Centarom Fragrances, recognized as “Best Design of the Year” by the NYX Awards. • Delivered high-quality websites, pitch decks, digital ads, brochures, and social graphics. • Collaborated with cross-functional teams to align design strategy with client goals. Graphic Designer August 2020 - May 2023 Longhorn Publishers Plc – Nairobi, Kenya • Developed structured design assets for educational content, combining visual clarity with usability and emotional appeal. • Created marketing materials and promotional visuals that enhanced brand identity and user engagement. • Applied logic-based templating across various products, improving consistency and production speed. • Designed innovative marketing materials and interactive educational content, improving product accessibility. Graphic Designer May 2017 - August 2020 Standard Media Group – Nairobi, Kenya • Managed high-pressure design projects with precision, delivering final layouts optimized for both digital and print. • Led a successful publication redesign that increased readership by 15%. • Produced creative illustrations and educational materials with a clear, user-first design approach. • Designed engaging visual assets and storytelling-driven collateral for educational and consumer campaigns, enhancing clarity and emotional connection. TECHNICAL SKILLS • Brand Identity Design • Print & Digital Design • Web & Landing Page Design • Presentation Design CERTIFICATIONS • Graphic Design Specialization • Figma for UI Design Certification • • • • Adobe Creative Suite Typography & Visual Hierarchy AI-Enhanced Creativity Marketing Collateral • • • • Team Collaboration & Communication Social Media Graphics Education-Focused Visual Storytelling Deadline & Detail-Oriented Execution Coursera - CalArts LinkedIn Learning ACHIEVEMENTS • As the Senior Designer Lead, I spearheaded the innovative branding project for Aubree Haute Chocolaterie and Centarom Fragrances. This project earned One & Only Design Agency the prestigious "Best Design of the Year" title at the NYX Awards, solidifying our reputation for exceptional creativity and design excellence. • Directed the redesign of a major client’s digital presence, resulting in a pivotal role in their market expansion strategy. • Created illustrative branding assets for children’s educational content, ensuring visual appeal and usability.