Lenora Gan
ß
Digital Content Specialist-
EXPERTISE
|-
RELEVANT EXPERIENCE
Content Creation & Strategy
Engagement Optimization
Content Specialist, Dealmoon (June 2019 – Dec 2020)
Social Media Analytics
-
Influencer Marketing
-
SEO Copywriting
-
ACHIEVEMENTS
-
Increased YouTube
engagement by over 300% in
less than 1 month
Grew YouTube subscriber
increase rate by more than
500%
Close to doubled total
YouTube following within 8
months
Grew & maintained personal
YouTube following of 118,000+
Consistently produced
engaging, quality content
across multiple social media
channels for 3 years
Stay current on trends in social media and create social media
posts optimized by SEO copywriting
Analyze & report on social post performance
Offer strategic insight to increase exposure and reach KPIs
Maintain content calendar through the use of collaborative
content scheduling tools such as Asana
Oversee cross-functional teams in the delivery of content
Build paid social campaigns for brands, tailoring content
strategy to their individual goals.
Optimize YouTube channel SEO and content for viewer
engagement
Content Creator, YouTube (Nov. 2015 – Mar. 2019)
-
Build and maintain a YouTube channel of 118,000+
subscribers
Consistently create and upload engaging, high-quality video
content on a weekly basis
Research social trends and continually strive for a deeper
understanding of viewer needs
Analyze performance data to gage viewer satisfaction and
adjust content strategy as necessary
Simultaneously manage various social media platforms
(Instagram, Facebook, Twitter) to cross-promote content
Lenora Gan
Digital Content Specialist-
ARSENAL
Project Management
RELEVANT EXPERIENCE (con’t)
Editor-in-Chief, EPIK E-Press (Feb 2016 – 2019)
Asana
Salesforce
-
Video & Graphic
-
Canva
Photoshop
Premiere Pro
Final Cut Pro X
-
Social Media Tools
Hootsuite
Mailchimp
Sprout Social
-
Manage a publishing calendar and insure a consistent posting
schedule
Post compelling, informative content for the blog and e-mail
newsletter
Lead marketing efforts for increased traffic, including social
media and re-design of blog
Assist with content brainstorming for other writers on the team
L&D Coordinator, Ledcor Group (May 2014 – Jan. 2015)
-
@lenimida
|-
Spearheaded monthly newsletter initiative to inform
employees of the new features and improvements to the LMS
Developed marketing material and facilitated social media
activity and user involvement
Hold weekly meetings with other regional representatives to
evaluate program effectiveness.
RELEVANT EDUCATION
Continuing Education, Ongoing
-
LinkedIn Learning, coursework incl: Google Analytics,
Facebook Ads, etc.
Search Marketing & SEO, Certificate of Completion
-
BC Institute of Technology (BCIT), Vancouver, Canada
Completed January 2015
Psychology, Bachelor of Arts
-
University of British Columbia
Honors, Co-op (Internship) Program, Graduated May 2014
