LÉNA SVENSK
Expert in business and marketing strategy. I’m analytic, sales
oriented and acquired strong skills in project lead, business growth
and media strategy.
EXPERIENCE
MARKETING & COMMUNICATION CONSULTANT
FREELANCE | Nov 2023 – Now
CONTACT
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Consultant on business, marketing & media strategy, launch plans
• Definition of marketing strategy: business goals, targets, audience, go-to-market
strategy
• Definition of marketing plan: organic & paid media, social media calendar, content
creation, SEO (keywords analysis, messaging & website optimization)
• Follow up of key KPIs & optimizations - Scrum
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Projects: crochet association, B2B wine industry, gaming industry, home textile industry
13/04/1992
French – Swedish
HEAD OF PRODUCT MARKETING & LOCAL MEDIA MANAGER
Buenos Aires, Argentina
PHILIPS DOMESTIC APPLIANCES | April 2021 – January 2023 | Paris, France
SKILLS
Marketing & media strategy
SEM, SEO, social media management, meta
business manager
Project management
Pack Office, WordPress
Scrum
Notion, Asana, Canva
LANGUAGE
French
English
Spanish
Swedish
EDUCATION
TRAINING COURSES | 2023
• AGILE SCRUM COURSE – KAGILUM
Professional Scrum Master™ I (PSM I)
Certification – September 2023
• TECHNICAL SEA, SEO & INSTAGRAM
COURSE – ACADEMISTE
• CHANGE MANAGEMENT COURSE – CEGOS
• CRISIS MANAGEMENT COURSE - CEGOS
MASTER 2 MARKETING |-
KEDGE BUSINESS SCHOOL, BORDEAUX, FRANCE
UPPSALA UNIVERSITY, SWEDEN (EXCHANGE)
PREPARATORY COURSE | 2010 – 2012
HIGH SCHOOL CARNOT, DIJON, FRANCE
A LEVEL ECONOMIC & SOCIAL | 2010
HIGH SCHOOL LAMARTINE, MÂCON, FRANCE
HOBBIES
Hiking, running, extreme sports
Travels
Pastry
Responsible for all categories: Garment Care, Coffee, Kitchen, Floor Care & Air Care - 125M€
turnover, budget 10M€
• Managed and coached 6 employees (4 full time and 2 trainees): set priorities, insured
collaboration within the team, took strategic decisions and implemented personal
development
• Followed up turnover and created team incentive to reach sales and margin objectives
• Rolled out and followed up problem solving: optimization of ranges, distribution
strategy to increase margin and market share
• Set up product strategy and 360° marketing plan: short term locally and long term with
headquarters teams
• Managed partnership with Jacobs Douwe Egberts (JDE) on coffee: negotiated annual
targets, built long term plan and weekly follow up
• Local media manager: managed media campaigns with European teams and with local
agency (TV, digital campaign) and tracked KPIS: GRP, reach, impression, CTR, ROAS, etc.
Key achievements: +3% sales growth all categories in 2 years | Coffee (key category): +20% growth on
Espresso aligned with targets; L’Or Barista #1 growth on portioned market and with +3pp market share |
Kitchen: +40% sales growth, #1 market share Airfryer
PRODUCT MANAGER
PHILIPS | February 2018 – March 2021 | Paris, France
Product manager Garment Care – 30M€ turnover | April 2019 – March 2021
Product manager Floor Care & Air Care – 7M€ turnover | February 2018 - March 2019
Responsible for the product range, launch, positioning and go to market strategy
• Defined full year category strategy: channelization, price, sales forecast and marketing
plan (ATL & BTL), set up long term strategy (+2 years) with headquarters
• Responsible for category P&L: sales, budget, margin
• Analysed performance: market share (GFK), sales, sell-in/sell out, profitability, media
campaign KPIS for TV, SEA, influence, retail media and Amazon (AMS, AMG)
• Implemented promo strategy in partnership with trade marketing: identified client
needs, chose and optimized promo range
• Managed a trainee
Key achievements: Garment Care: +1% growth (objective achieved), +1,5pp market share, +1pp margin |
Floor Care: +17% growth (objective achieved) and P&L aligned with targets
SALES REPRESENTATIVE
MARS WRIGLEY | January 2017- January 2018 | Metz, France
Responsible for chocolate, ice cream and seasonal (Christmas/Easter) in 45 stores hyper &
supermarkets – 3M€ turnover
• Negotiated listings, promotions & volumes order for seasonals peaks with stores
• Negotiated shelf reimplantation and followed up listings per store
• Management of a sales promoter
