Lekhika Bhadu

LEKHIKA BHADU MARKETING SPECIALIST PROFILE A creative marketing professional with experience in a multitude of areas related to communications and marketing during the span of a very young career. I am confident in my approach towards working with various social media platforms, data collection and analysis, presentation and reporting, executing creative campaigns and bringing a lot more to the table than what is expected of me. CONTACT -- EDUCATION University of Wollongong, NSW Australia. Class of 2017 Bachelor's of Communication and Media Studies Major in Advertising and Marketing Minor in Public Relations - 50% Faculty Merit Scholarship Holder - Member of UOW Debating society - Member of UOW Volleyball Club MGD Girls' Public School, Jaipur - 95.5% - 12th Std. CBSE - Best Student in English - District level Football player PERSONAL INTEREST Creative Writing Muay Thai Yoga PERSONAL SKILLS Innovative thinker of creative solutions Relationship management Polished interpersonal skills Time management, planning and organisation skills Excellent verbal and written communication skills A team player and skilled in working unsupervised Well established problem solving and negotiation skills Ability to attain required knowledge and skills in a fast paced dynamic environment APPLIED SKILLS Social media management Stakeholder management PR skills Google Adwords Content Creation Executing marketing campaigns E-commerce Data analysis Website management Project management Copywriting SEO management MS Office Email marketing Customer service oriented EMPLOYMENT HISTORY NATIONAL MARKETING MANAGER Experience Co. / Skydive Australia Head Office January 2018 - September 2020 MARKETING COORDINATOR Experience Co. / Skydive Australia Head Office June 2017 - December 2018 Lead the marketing team with designs, campaigns, and Social media management across LinkedIn, advertisement Instagram, Facebook Maintained strong brand presence across the social media Paid Ads and Google Adwords management platforms, like Facebook and Instagram Assisted the marketing team in executing Executed influencer marketing campaigns to help brand PR and marketing campaigns awareness Collaborated with influencers to create SEO and SEM management mutually beneficial content for social media Frequent data analysis to revise and develop new campaigns Assisted with a wide range of other duties, Lead the marketing team on paid social media ads and Google including website management, competitor Adwords analysis, admin, donation requests, and Developed and maintained relationships with nationwide key logistics. stakeholders, like Tourism Australia, GoPro, etc. Developed and executed marketing strategies and campaigns, all year round Executed and launched creative campaigns like Elevate Your Courage campaign, for brand awareness and to increase sales Assisted Tourism Australia's PR team to work with Experience co. on campaigns like "Experience the game and beyond", and "There's still nothing like Australia" Developed KPI's, yearly and quarterly targets, and ensured strategical pathways to attain the targets Reported directly to the GM and the CEO MARKETING INTERN Experience Co. / Skydive Australia Head Office November 2016 - February 2017 Assisted the marketing team with social media management of 18 handles, across Facebook, Instagram and Youtube Researched on competitor analysis, SWOT analysis of the company Developed monthly reports on booking targets for each location (18 total skydiving locations across Australia) Maintained PR through relevant partnerships with nationwide charity organisations and leveraged TV promotion through media channels Worked closely with media partners to strengthen the company's PR Established B2B partnerships and executed campaigns with nationwide prominent businesses, like GoPro's new camera launch, Tourism Australia, Benefit Australia's new foundation launch, The Bachelor, and more Managed regular email marketing campaigns Handled and maintained the website on silverstripe CMS SALES CONSULTANT Skydive Australia National Head Office September 2015 - June 2017 Managed sales at the inbound national call centre Managed customer service experience at the national level Handled and resolved customer queries and complaints Reached sales targets for bookings Attached separately is a document outlining my work experience in detail. AN OUTLINE OF WORK EXPERIENCE I worked with Experience Co. from 2015 - 2020. I worked as a Marketing Coordinator and was later promoted to the role of Marketing Manager. Below is a summary of some of the work I did, during my tenure. Below are the websites for my previous employers. Experience Co. - An Australian Stock Exchange listed adventure sports company based in Australia with over 21 different adventure sports located over 19 different locations across Australia & New Zealand. Skydive Australia was one of the biggest subsidiary companies of Ex Co. as more than 50% of revenue was generated through it, and hence more focus was given on this company as compared with others. Experience Co. - Parent company Skydive Australia. - Main subsidiary company SPONSORSHIPS & INFLUENCER CAMPAIGNS 1. The Bachelor Australia Reality Show "The Bachelor" skydive; was aired on national TV at prime time. Youtube link PR received - one of our instructors was picked on by daily mail and went viral, so the response helped our social media quite a bit. 2. Shameless Podcast I contacted the hosts of the shameless podcast which is one of the most listened to podcasts in Australia. They skydived with us, spoke about us in the podcast, and we ran a discount code for their followers. We received approx 40-50 bookings through the promo code within two months. Instagram Link Spotify Link for the podcast 3. The Inspired Unemployed Skydive Instagram Link Facebook Link 4. Skydive Stunt with Robbie Maddison (James Bond's stuntman) Youtube Link We received plenty of good press from across the world, a few links are mentioned below. Article 1 Article 2 There were quite a few links, so I have attached the screenshots for Google search results, below. Our one of the biggest markets was India, below are links to a few Indian celebrities I had a chance to work with. 5. Nushrat Bhalucha - Indian Bollywood Actress I saw Nushrat’s Instagram post about her travel plans to Australia, and I contacted her PR team immediately (after having a tough time, trying to find the right contacts). I contacted her on her Insta DM as well. She was excited to hear about the offer, and immediately agreed to jump with us. Instagram Link for her skydive video Screenshots for the immense press coverage received, are mentioned below. 6. Atul Kasbekar's skydive An Indian film director, quite popular in India. I received his request from Tourism Victoria. Instagram Link SOCIAL MEDIA MANAGEMENT Instagram handles Below are links to a few social media pages I managed during my tenure at Experience Co. Skydive Australia - Main Instagram Page Experience Co. - Main Instagram Page (Only maintained to keep up with the social media) Facebook pages Skydive Australia's main page A few Location specific pages out of the 18 pages Skydive Sydney-Wollongong Skydive Byron Bay Skydive Airlie Beach Skydive Melbourne A few campaigns I have worked on Elevate Your Courage - over 140,000 views on youtube. Roughly over 3.5 - 4 million reach gathered throughout. We interviewed 10 women on their biggest fears and had them jump out of a plane to capture their emotions of fearlessness. The auditions were real, and the ladies were encouraged to speak about their biggest fears. The talent was hired though, as we needed actors for the campaign, but the stories shared were real and unscripted. There are different short versions of the same campaign which we used throughout 2019, as the campaign was relatively expensive as compared to the ones we have shot before. Shorter versions - Approx 1 million views, combined: Video 1 Video 2 Video 3 Video 4 A few B2B campaigns, I have worked on, are listed below: Global campaigns Experience the game and beyond - Curated for the Indian audience for the T-20 World Cup There's still nothing like Australia - Curated for the global audience after the- bushfire crisis The campaign "There's still nothing like Australia" was put on a hold due to the death of firemen, and loss of property and wildlife, succeeded by the Covid crisis. Benefit Australia's Foundation Launch + Giveaway Instagram Link We partnered with Benefit Australia on the launch of their new foundation and I skydived with their new foundation. We provided them with two skydives for their giveaway to their followers. This helped us tap our brand awareness into the luxury makeup niche, which otherwise we wouldn't have been able to through our regular activities. Skydive Australia's regular campaigns There were numerous small scale campaigns taking place throughout the year, for mother's day, father's day, Christmas, Australian Open,End of Financial Year, & Valentine's Day, etc. Our own Australian Open campaign for our social media campaign CHARITY JUMPS I was heading the donations & sponsorships part of the company, and I made sure that we received leverage through PR collaborations for the work the company was doing as a part of its Corporate Social Responsibility; Drop the Cop - Police officers from the state of NSW skydived two years in a row to raise funds for Cancer research. PR received Article 1 Article 2 Article 3 Journalists were present on the day itself, to cover the entire jump. There were numerous such charity jumps, which we received press coverage for, and live telecast on the news channels as well. I have worked as a Social Media Coordinator for a Sydney based cafe; The North Spoon. I worked on their content, assisted in photography, and influencer marketing. I have tried my best to sum up the gist of my work experience in an email, however I do hope that you understand that it is quite impossible to sum up everything in one email, but I hope I was able to put my point across for my work experience and my capabilities as an experienced Marketing Manager.